How to Find Influencers on Amazon: The Ultimate Guide for Savvy Marketers

How to Find Influencers on Amazon: The Ultimate Guide for Savvy Marketers

How to Find Influencers on Amazon: The Ultimate Guide for Savvy Marketers

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Wondering how to find influencers on Amazon? You’re not alone. This guide will walk you through discovering and leveraging Amazon’s unique breed of influencers. But before we dive into the nitty-gritty of how to find influencers on Amazon, let’s explore why this matters.

Let’s kick things off with a mind-bender: Amazon, the e-commerce giant we all know and love (or love to hate), has its own breed of influencers. And no, I’m not talking about Jeff Bezos.

These influencers aren’t just hawking products on Instagram or TikTok. They’re leveraging Amazon’s massive platform to drive sales, shape consumer behaviour, and make a pretty penny in the process.

But here’s the kicker – most marketers are completely oblivious to this goldmine of opportunity.

How To Find Influencers On Amazon: The Ultimate Guide For Savvy Marketers How To Find Influencers On Amazon

The Amazon Influencer Program: Not Your Average Affiliate Scheme

Now, you might be thinking, “Isn’t this just another affiliate program?” Oh, how wrong you are, my friend. The Amazon Influencer Program is a whole different beast.

Unlike traditional affiliate marketing, where anyone with a pulse can slap a link on their blog and pray for commissions, Amazon influencers are curated. They’re not just promoting products; they’re creating entire storefronts, curating collections, and building communities around their recommendations.

But here’s where it gets really interesting: these influencers aren’t just random people with a knack for taking pretty photos. They’re often experts in their niches, with loyal followings and the power to make or break a product’s success on Amazon.

Why Amazon Influencers Matter (And Why You Should Care)

Before we dive into the nitty-gritty of finding these elusive Amazon influencers, let’s talk about why you should give a damn in the first place.

  • Direct Impact on Sales: Unlike traditional social media influencers, Amazon influencers have a direct line to purchase. Their followers are already on Amazon, with a credit card ready to buy.
  • Trust Factor: Amazon reviews are the holy grail of social proof. Influencers on this platform have the power to sway those all-important star ratings.
  • Niche Targeting: From kitchenware to obscure hobby supplies, there’s an Amazon influencer for every niche imaginable.
  • SEO Benefits: Influencer-created content can boost your product’s visibility in Amazon’s search results. And let’s face it, ranking on Amazon is the new SEO frontier.
  • Data Goldmine: Partnering with Amazon influencers gives you access to invaluable data on consumer behaviour and preferences.

Now that I’ve got your attention, let’s get to the meat of the matter: how to find these Amazon influencers and harness their power for your brand.

The Hunt Begins: How to Find Influencers on Amazon

Dive into Amazon’s Influencer Storefront

First things first, head over to It is where Amazon showcases its top influencers across various categories. It’s like a who’s who of Amazon’s influence.

But here’s a pro tip: don’t just focus on the big names. Look for influencers in your specific niche. Selling eco-friendly pet products? There’s probably an influencer for that.

Leverage Amazon Live

Amazon Live is the platform’s live-streaming feature, a goldmine for finding active influencers. These folks sell in real-time, engage with their audience, and drive sales.

To find relevant influencers:

  • Go to
  • Browse categories related to your product
  • Take note of streamers with high engagement and viewer counts

Exploit Amazon’s Search Function

Here’s a little-known trick: use Amazon’s search bar to find influencer storefronts. Try searching for “[Your Niche] Influencer Storefront” or “[Product Category] Amazon Influencer”.

For example, try “Fitness Influencer Storefront” if you’re selling fitness equipment. You might be surprised at what you find.

Reverse Engineer from Products

Find top-selling products in your category and check if they’re featured in any influencer storefronts. Here’s how:

  • Go to the product page
  • Scroll down to the “Frequently bought together” or “Customers who bought this item also bought” sections
  • Look for products with an “Amazon’s Choice” badge or high ratings
  • Check if these products are featured in any influencer storefronts

Utilise Social Media Backchannels

Many Amazon influencers cross-promote on traditional social media platforms. Search for hashtags like #AmazonInfluencer or #AmazonStorefront on Instagram, Twitter, or TikTok.

But here’s the twist: don’t just look at their social media content. Check their bio for links to their Amazon storefront. It’s like finding a secret passage to their Amazon influence.

Tap into Influencer Networks

Platforms like Intellifluence and AspireIQ have databases of influencers, including those active on Amazon. While these services come at a cost, they can save countless hours of manual searching.

At CJ&CO, these platforms are particularly useful for identifying niche influencers who might be overlooked by broader searches.

How To Find Influencers On Amazon: The Ultimate Guide For Savvy Marketers How To Find Influencers On Amazon

The Vetting Process: Separating the Wheat from the Chaff

Now that you’ve got a list of potential influencers, it’s time to separate the real deal from the wannabes. Here’s how:

  • Check Their Engagement: Look at their storefront reviews and ratings. High engagement is a good sign, but be wary of inflated numbers.
  • Analyse Their Content: Does their content align with your brand values? Are they creating genuine, valuable content or just pushing products?
  • Investigate Their Reach: Look at their follower count, but more importantly, check the quality of their followers. Are they attracting your target audience?
  • Assess Their Authenticity: Do they seem genuinely passionate about the products they promote, or are they just in it for the commission?
  • Review Their Track Record: Look for case studies or success stories from brands they’ve worked with. Don’t be afraid to contact these brands for feedback.

The Future of Amazon Influencer Marketing

As we wrap up this deep dive into Amazon influencer marketing, let’s take a moment to ponder the future. Because trust me, this is just the beginning.

With Amazon’s continued dominance in e-commerce and its push into new territories like live streaming and social commerce, the role of Amazon influencers is only going to grow.

We’ll likely see more sophisticated tools for influencer discovery and management, deeper integration with Amazon’s advertising platform, and even influencer-exclusive product launches.

The brands that get in on this trend now, build relationships with the right influencers, and master the art of Amazon influencer marketing will be laughing all the way to the bank in the coming years.

Your Next Move

So, what are you waiting for? It’s time to stop scrolling through Instagram and start exploring the world of Amazon influencers. Your competitors are still stuck in the old paradigm of influencer marketing. It is your chance to get ahead of the curve.

At CJ&CO, we’ve seen firsthand the impact a well-executed Amazon influencer strategy can have on a brand’s bottom line. We’re talking about sales increases that would make your accountant do a double-take.

Remember, the early bird doesn’t just get the worm in digital marketing. It gets the whole damn garden. So get out there, find your Amazon influencers, and start planting the seeds of your e-commerce empire.

And hey, if you need a hand navigating this brave new world of Amazon influencer marketing, you know where to find us. Because at CJ&CO, we’re not just keeping up with the future of digital marketing – we’re shaping it.

Konger Avatar
4 weeks ago

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