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Copywriting Agency Australia

Give a Damn. Be Bold. Make 'Em Drool. Take Action.

Cut the crap and talk to your prospects like they're actual human beings. They might not have a clue what they want, but they sure as hell know something's gotta change. If you're hunting for a copywriting agency but don't know who to trust or who's got the chops to get you the results you crave, take a gander at the kickass copywriting wizardry we've pulled off below.

5-star Google rating
  • Australian copywriters
  • Backed by campaign data
  • No lock-in

Email platform: open rates

Email campaign reports for a CJ&CO client: a Special Offer email sent to 745 recipients with a 69.86% open rate, and another sent to 615 recipients with a 71.76% open rate
71.76% open rate from 615 recipients
  • I'm blown the F*** away!

  • My business is thriving

  • Single-handedly grown my business.

Trusted Globally

We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

$175,000,000+ Client Revenue

  • Sydney Hi Fi logo
  • Stash Records logo
  • Speech Clinic logo
  • HCPA logo
  • The Audio Tailor logo
  • Allied Kids Therapy logo
  • HotDoc logo
  • Wonderful Indonesia logo
  • Full Body MRI Australia logo
  • EZ-FLO Injection Systems logo
  • ShiftCare Logo
  • Audio Visual Distributors logo

Hey Ma! We're In The News!

As Seen On

  • As seen on news.com.au
  • As seen on Forbes
  • As seen on Herald Sun
  • As seen on the Daily Telegraph
  • As seen on the Courier Mail
  • As seen on The Advertiser
  • As seen on The Mercury
  • As seen on the Gold Coast Bulletin
  • As seen in The Chronicle
  • As seen in SEOptimer
  • As seen in Express
  • As seen in Search Engine Land
  • As seen in Yahoo News
  • As seen in Microsoft Start
  • As seen on Digiday magazine
  • As seen on Aol. News
  • As seen on Nasdaq
  • As seen on Yahoo Finance
  • As seen on Lifewire
  • As seen on American Express
  • As seen on The Korea Times
  • As seen on USA Today
  • As seen on 7 News
  • As seen on Entrepreneur
  • As seen on HubSpot

What We Do

Copywriting Services

Your brand isn't just your fancy name, it's the freaking cash cow that keeps your business alive. Growing it isn't about slapping together a website and half-assing a few Instagram posts. Hell no. It's about crafting a kickass content strategy, staying consistent, and fine-tuning every damn aspect of your marketing machine.

  1. Advertising Copywriters

    Epic ad copy can make or break your biz. It's all about nailing the words, the place, and the timing. Our badass copywriters will take your brand's vibe and whip up scroll-stopping campaigns for Facebook Ads, Google Ads, LinkedIn Ads, Pinterest, Twitter, and more.

  2. Web Copy Writers

    Web content isn't just a bunch of text on a page. It's your chance to make a killer first impression, climb the search engine ranks, build trust, and turn more visitors into paying customers. Our web copy maestros will collaborate with you to understand your goals and craft content that smashes them.

  3. Landing Page Copywriting

    Landing page copy is a whole other beast. Forget SEO principles that barely convert. This is all about the big C: conversion. Our direct response wordsmiths will partner with you to create high-converting and captivating copy for your landing pages.

  4. Blog Writing Brilliance

    Your blog is your brand's voice. Use it to forge connections, drive traffic, and convert readers into customers. But let's be real, crafting kickass blogs ain't easy. That's where our blog writing gurus come in. We'll help you find your tone, dig up the perfect topics, and write engaging posts that get results. Combine that with our other marketing services, and you're golden.

  5. Product Description Prowess

    Your product kicks ass. But if you don't tell your customers, how will they know? We've seen sales skyrocket by 500% from tiny tweaks on product pages. Our product copywriting pros will craft compelling, conversion-focused descriptions that sell.

  6. Email Copywriting Kings

    Copy is the lifeblood of email marketing. It's what gets people to open your emails, click your links, and whip out their wallets. Our email copy experts have raked in millions from email campaigns by making sure the message is crystal clear, laser-focused, and built for results.

  7. Social Media Copywriters

    Social media is all about building connections. But you can't do that if people keep scrolling past your posts. Our social media copywriters cook up engaging, shareable content that gets people talking, and clicking.

  8. Brand Messaging Mastery

    Does your brand have a voice? What's your core message? We help businesses find it. Our brand messaging service will help you develop a unique voice that resonates with your audience and sets you apart from the competition. We'll craft a story that makes people fall head over heels for your brand.

Show all 26 copywriting services
  1. Corporate Documentation Writing

    Need a hand with corporate docs? We've got your back. Our copywriters have experience in 100+ niches and can help you with everything from capability statements to case studies.

  2. Press Release Pros

    Need to spread the word about your new product, service, or event? A press release is the way to go. Our PR-writing wizards will create a press release that gets results.

  3. Editorial Copywriter

    An editorial lets you share your story, build credibility, and position yourself as a thought leader. Our editorial team will collaborate with you to develop a concept, research and write your article, and get it ready for publication.

  4. Video Script Virtuosos

    A picture is worth a thousand words, but a video is worth a million. Our video copywriters will help you write a script that tells your story, captivates your audience, and drives results.

  5. TV Scripts

    A killer TV ad can make a colossal impact on your business. But it all starts with a kickass script. Our seasoned TV writers will join forces with you to craft a script that tells your story, captures your audience's attention, and drives results.

  6. Creative Copywriting

    Not all copy is created equal. You don't want bland, safe, and yawn-inducing copy, do you? For something truly mind-blowing, you need a creative writer. Our imaginative wordsmiths will team up with you to develop original concepts and execute them with stunning, unforgettable copy.

  7. Sales Page Copywriting

    A rockin' sales page is the key to unleashing your product or service's full potential. It's your chance to really sell your offer and get people amped up. Our direct response copywriters will collaborate with you to create a sales page that, well, sells.

  8. Marketing Funnel Copy

    A marketing funnel is your customers' journey from awareness to interest to purchase. Our mission is to make that journey smoother than a baby's bottom with stellar copy at every stage, perfectly tailored to achieve results.

  9. SEO Content Writing

    The foundation of any kickass SEO strategy is top-notch content. To rank on search engines like Google, you need more than just great copywriting: you need a copywriting agency that's ranked 10,000+ keywords on page #1 of Google (ahem, that's us). Our seasoned SEO copywriters will partner with you to create content that not only ranks high on search engines like Google and Bing but also engages and converts your target audience. We'll perform deep competitor analysis for your blog articles and craft highly-effective SEO page structures.

  10. Case Study Writing

    Your victories deserve to be shared with the world. Our case study crusaders are experts at crafting compelling and informative stories that showcase your triumphs and the real value you deliver. Trust us, your audience will be itching to join your success parade.

  11. Whitepaper & eBook Wizards

    Want to dive deep into industry topics, trends, or solutions? Our whitepaper and eBook wizards will turn your knowledge into long-form content that positions your business as the authority in your field. Your audience will be spellbound by your expertise.

  12. Infographic Wordsmiths

    Infographics are the visual storytellers of the content world, and our wordsmiths know how to make your images sing. We'll weave concise, impactful copy that simplifies complex ideas or data for your audience while keeping them hooked on your every word (and picture).

  13. Podcast Script Virtuosos

    Podcasts are the new black, and our script virtuosos are ready to help you take center stage. We'll craft captivating episode scripts that deliver value, engaging stories, and meaningful conversations with your audience or guests. Get ready for podcast stardom.

  14. Presentation Pros

    Presentations can be a game-changer, and our pros have got your back. We'll write persuasive, engaging copy for your presentations, webinars, and slide decks, making sure your message hits home and your audience is compelled to take action.

  15. UX/UI Copy Gurus

    Your website or app shouldn't just look good; it should feel good too. Our UX/UI copy gurus will write clear, concise, and user-friendly copy that elevates your user experience, gently guiding users through your digital world and leaving them hungry for more.

  16. Internal Communications

    When it comes to rallying the troops, our internal communication gladiators are the ones to call. We'll craft messaging and content that keeps your team informed, aligned, and ready to conquer the world together. From employee handbooks to company-wide announcements, we've got you covered.

  17. Technical Writing

    When complexity meets clarity, magic happens. Our technical writing titans have the skills to transform even the most intricate details into crystal-clear, accessible content. From user manuals to product specifications, we'll ensure your audience knows how to make the most of what you have to offer.

  18. And So Much More...

    The world of copywriting is vast and ever-evolving, and we're constantly pushing the boundaries of what's possible. Our versatile and fearless team of word warriors is ready to tackle any challenge, no matter how uncharted or unconventional.

    From obscure industry niches to avant-garde projects that defy categorization, our "And So Much More" squad has the adaptability, creativity, and gusto to deliver the goods. So go ahead, throw us a curveball. We can't wait to knock it out of the park and show you the full scope of our writing prowess.

Our edge

Copywriting Services Backed by Live Campaign Data

Most copywriters have to guess what will work. We get to check. Because we run Google Ads, Meta Ads, landing pages and email for clients every day, we see which headlines get clicked, which offers get enquiries and which words get ignored.

That data goes straight into your copy. Instead of a clever line that sounds good in a meeting, you get words shaped by how real buyers respond.

  1. Angles Tested in Ads

    Where the budget allows, we test messages in paid ads before they go on your website or into a big campaign, so your main headline is the one people actually respond to.

  2. Written for How People Search

    We write with the words your customers type into Google, so your pages are easier to find as well as easier to read. For ongoing rankings, our SEO agency team takes it further.

  3. One Message Across the Funnel

    Ads, landing pages, websites and follow-up emails written by one team, so the promise in the ad matches the page and the email that follows.

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can’t wait to work in many more projects together!

Babybub Maternity logo

babybub

How it works

Our Copywriting Process, From Brief to Results

Good copy isn't a flash of inspiration. It's research, structure and a lot of rewriting, done in the right order. Here's what happens after you book a call.

Get a Copywriting Quote
  1. Brief

    A call to understand your business, your customers, your offer and the one thing this copy has to achieve. We ask the awkward questions now so the draft doesn't have to guess.

  2. Research

    Competitors, reviews, sales calls, search data and, where we have it, your ad and analytics data. Your customers' own words are the best raw material there is.

  3. Structure and Headlines

    Before the full draft, we agree the order of the argument and a shortlist of headline options, so the big decisions are made early and cheaply.

  4. Draft

    The copy, written in your voice to the agreed structure, with calls to action placed where readers are ready to act rather than where a template says they should go.

  5. Refine

    You give feedback and we sharpen it. We'll explain the thinking behind anything you're unsure of, and change what doesn't sound like you.

  6. Launch and Learn

    Where we run your ads, pages or email too, we watch how the copy performs and keep improving the words that matter most.

Before and after

Website Copywriting: Before and After

Small changes in wording decide whether people read on or leave. These are illustrative rewrites of the kind of copy we see every week (not client quotes), with what we changed and why.

Get a Copywriting Quote
  1. Homepage Headline

    Before: "Welcome to our website. We are a leading provider of quality plumbing solutions."

    After: "Blocked drain or burst pipe? Get a licensed plumber out today."

    Why it works: it leads with the customer's problem and the outcome they want, not with the business.

  2. Google Ads Headline

    Before: "Professional Accounting Services"

    After: "Tax Return Done Right. Book Online in 2 Minutes"

    Why it works: it matches what the searcher wants to get done and removes the friction of getting started.

  3. Email Subject Line

    Before: "October Newsletter"

    After: "3 things slowing your online store down"

    Why it works: it promises a specific payoff, so it earns the open.

  4. Call to Action

    Before: "Submit"

    After: "Get My Free Quote"

    Why it works: it tells people what they get, in their own words, at the moment they decide.

Last updated 23rd September

Copywriting That Converts

The Full-Service Copywriting Agency, with a Full-Stack of Results. Check out some of our Copywriting results we've achieved over the years.

Ready? Grow Your Dream
Tabitha of Care Speech Pathology

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

Jack & Tabitha Care Speech Pathology Care Speech Pathology logo

Three copywriting results

  • Google Ads: conversions and conversion rate

    Google Ads table for a CJ&CO allied health client: $3,873.69 in cost, 175 conversions at $22.14 each and a 30.70% conversion rate

    30.70% conversion rate from ad to enquiry

    An allied health Google Ads campaign turned $3,873.69 in spend into 175 conversions at $22.14 each.

  • Outreach platform: open and reply rates

    Cold email outreach dashboard for three CJ&CO B2B campaigns: 426 sent with a 69% open rate and 14% reply rate, 280 sent with a 42% open rate and 18% reply rate, and 137 sent with a 61% open rate and 8% reply rate

    18% reply rate on B2B cold email

    Cold email is the hardest copy to get answered. This B2B outreach sequence drew an 18% reply rate from 280 sends, and another opened at 69%.

  • Google Ads: conversion value

    Google Ads table for a CJ&CO client: USD 304.54 in cost bringing in 28,404.25 in conversion value from 27 conversions at USD 11.28 each, and USD 602.81 bringing in 15,364.80 from 22 conversions

    28,404 conversion value from USD 304.54 in spend

    Two campaigns side by side: USD 304.54 in spend returned 28,404.25 in conversion value from 27 conversions, and USD 602.81 returned 15,364.80.

  • Semrush charts for a CJ&CO client: organic traffic rising from close to zero to 34,163 visits a month and organic keywords rising to 15,741
  • Google Ads table for a CJ&CO client: six rows sorted by conversion value, led by $903,087.40 in conversion value from $104,838.14 in cost and 2,201 conversions
  • Meta Ads Manager table for a CJ&CO client: $5,565.84 spent at a 41.15 purchase return on ad spend, bringing in $229,052.90 in purchase conversion value
  • Semrush overview for a CJ&CO client: organic traffic climbing from almost nothing in early 2023 to 273,770 visits a month, with organic keywords rising to 57,773
  • Google Ads campaign table for a CJ&CO client in an industry where a conversion traditionally costs $60 to $120, showing 2,516 conversions at $7.73 and 1,324 phone calls
  • Shopify analytics for a CJ&CO ecommerce client: $9,234,394.47 in total sales over the last 12 months, up 31% on the previous period
  • Google Search Console clicks and impressions for a CJ&CO client, flat for months and then climbing once the SEO campaign began
  • Text message from a therapy provider: 20+ enquiries this week, and now not enough therapists
  • Semrush organic keywords chart for a CJ&CO client, climbing from almost none in September 2016 to the 26K mark by June 2018
  • Google Ads table for a CJ&CO ecommerce client: $24,601.49 in cost, 45,026 clicks, $307,563.85 in conversion value, $33.65 per conversion and 731 conversions, excluding in-store revenue
  • Meta Ads Manager table for a CJ&CO client with purchase ROAS of 29.08 and 20.43, including $66,549.55 in purchase conversion value from $3,256.92 in spend
  • Tableau chart of monthly total sales for a CJ&CO client, rising from about 100K in February 2019 to over 800K by October 2021
  • Meta Ads Manager row for a CJ&CO client: 15,569 post engagements, 27,986 people reached and a purchase ROAS of 82.36
  • Semrush organic traffic chart for a CJ&CO allied health client, rising from almost nothing in 2018 to about 1.8K visits a month by December 2021
  • Google Ads table for a CJ&CO client: 682 conversions from $4,815.63 in cost at $7.06 each, a 32.38% conversion rate, with 290 phone calls, 249 calls from the website and 187 contact form submissions
  • Client feedback from babybub
  • Meta Ads Manager for a CJ&CO allied health client: 444 website leads, a reach of 75,668 and 207,565 impressions at $3.04 per lead
  • Comment from Louis Halton Davies, founder of Web Marketer, calling a CJ&CO landing page technique genius, with Casey Jones replying
  • Semrush organic keywords chart for a CJ&CO allied health client, rising from almost none in 2017 to about 1.2K keywords by December 2021
  • Google Ads campaign for a CJ&CO client in a competitive niche: $12,807.18 in cost, 1,717 conversions at $7.46 each, 843 phone calls and 428 contact form submissions
  • Email from a CJ&CO client: Hi mate, do you know anyone who wants a phone? It has been off the hook mate. Can't get any work done! Great work mate.
  • Email campaign report for a CJ&CO client: 13,901 recipients and a 63.41% open rate
  • Meta Ads messaging campaigns for a CJ&CO client: the top campaign spent $1,588.71 for 177 messaging conversations at $8.98 each and 444 messaging replies
  • Client text message: Cracked the $8k bro! I'm blown the f*** away!
  • Client review of CJ&CO
  • Email platform ecommerce report for one CJ&CO client email: 37 orders and 84,097.95 AUD in total revenue, annotated 1 email sent, 37 orders, $84k ecom revenue
  • Meta Ads Manager table for a CJ&CO client: five campaigns with $155,124 in purchase conversion value from $10,591 in spend, led by $69,046.95 from $1,660.94
  • Google Ads table for a CJ&CO therapy provider client: $1,182.01 in cost, 213 conversions at $5.55 each and a 34.86% conversion rate
  • Meta Ads Manager table for a CJ&CO client: six campaigns with purchase ROAS from 4.25 to 12.09, led by $19,571.53 in purchase conversion value from $1,618.94 in spend
  • Google Ads results for a CJ&CO allied health client: 674 conversions at $27.31 each, a 21.21% conversion rate and 524 phone calls
  • Email platform ecommerce report for one email sent for a luxury brand: 4 orders and 20,698.00 AUD in total revenue
  • Google Ads totals for a CJ&CO lead generation client: $8,330.49 in cost, $78,328.58 in conversion value, 481.45 conversions at $17.30 each, a 4.86% conversion rate and 208 phone calls
  • Semrush organic keywords chart for a CJ&CO client in Google Australia: 6,870 ranking keywords, rising from near zero in March 2020 to December 2021
  • Search results rankings for a CJ&CO client
  • 615+ conversions generated for client worth $25,000
  • Graphic showing gross sales growth over the calendar year
  • A screen showing a client's organic traffic growing sharply from 2020 to 2021
  • Client Slack message saying CJ&CO is the only agency they have worked with that has it together
  • Shopify sales report shared by Casey Jones for a CJ&CO retail client: September 2020 against September 2019, total sales $301,322.91 up 106%, point of sale up 97% and online store up 263%
  • Semrush organic traffic chart: a site that lost its Google traffic in 2013 climbing again after CJ&CO was hired to fix it in 2017
  • Google Ads table for a CJ&CO client: two campaigns with 46,440 and 31,322 engagements, interaction rates of 48.29% and 45.91% and an average cost of $0.01, from $457.02 and $360.82 in cost
  • Client text message: Loving it! Honestly wasn’t expecting a hell of a lot at this stage and this is literally blowing it out of the water.
  • Chart of an ecommerce website's sessions per month over four years, rising from about 1,200 to about 20,000
  • Google Lighthouse report for a website built by CJ&CO: 96 performance, 91 accessibility and 100 best practices
  • Google Search Console chart for a CJ&CO client: daily impressions sit under 100 until late January 2022, when the client signed with CJ&CO, then climb to between roughly 1,500 and 2,800 a day through March and April 2022
  • Client text message thanking CJ&CO: making $1,000 used to feel hard, and now bigger goals feel within reach
  • Client text message: Casey that is awesome! This is exactly what I pictured in my head to have the first time when I hired that guy off Upwork but never turned out slightly even close. This is even better actually than what I imagined, I really honestly think this website will pop off, it’s not like anyone else’s!
  • Client message to CJ&CO: our intake manager is back and she said she is drowning in web referrals

By the numbers

Proof, not promises.

We'd rather show you than tell you. Here's the scoreboard so far, and we're only getting started.

$ 175 M+ Reported Client Revenue

  • 10,000 +

    Keywords Ranked On Page #1 of Google

  • Millions

    In Managed Ad Spend

  • Millions

    Generated from Email Marketing

  • 15 +

    Experts, And Growing Fast!

  • 5 Star Rated Agency

Experienced Copywriting Team

Experienced Copywriting Agency

You've given copywriting agencies a shot before, but dang it! They just don't get your brand, and you're left with bland, cookie-cutter copy that's led you right here, scouring the depths of the internet for the ultimate agency in Australia (heck, the entire world) to nail your brand's copywriting project.

Picture this: flawless copy crafted just for your brand, penned by a wordsmith who truly gets it, knows how to speak your language, and can tap into the very core of your audience's desires, needs, and aspirations.

We write copy for brands that crave results. Don't believe us? The proof is in the pudding: just check out the results screenshots on this page! And guess what? We've done it for brands and governments across the globe.

If you're after a content strategy that reels in leads like a magnet, give us a holler today.

  1. Copywriting for Brands

    You’re tired of writing boring, uninspired copywriting for your brand.

    • On-Brand
    • In-Depth Research
    • We Get To Know Your Customer
    • Based in Psychology
  2. Copywriting for Online Marketing

    Copywriting that's helped generate $175,000,000+ in online sales across the globe.

    • Industry-Crushing Results
    • Channel-Specific Content
    • On-Brand
    • Boost Advertising Results
  3. Copywriting for Instagram

    We've got the secret. The secret to the best performing ad on Social Media. This turns accounts from Zero to Hero.

    • Instagram Copy That Converts
    • Industry-Crushing Results
    • On-Brand
    • Experienced Instagram Copywriters
  4. Copywriting for Print Advertising

    Copywriting is the art of writing words that sell. It’s not just about selling products, it’s also about selling ideas and concepts to your audience.

    • From Brochures to Billboards
    • Guaranteed To Make Your Competitors Dislike You (A Lot)
    • On-Brand
  5. Copywriting for Service Businesses

    Copywriting is the lifeblood of your marketing. It’s what brings in new customers and keeps them coming back for more.

    • Industry-Crushing Results
    • SEO Copy that’s driven 10,000+ Page #1 Rankings on Google
    • Amplified Landing Pages
  6. Copywriting for Small Business Owners

    Struggling to find the right words for your website, social media posts, or emails?

    • Copywriting Services For Small Businesses Of All Sizes
    • Boosts Your Returns
    • Drive Results
    • Spend Less, More Results
Show all 17 industries
  1. Copywriting for Entrepreneurs

    We get it. You're busy and that's fantastic. We help take the load off your shoulders and push out content faster than ever.*

    • Multiply Your Traffic
    • Multiply Your Conversions
    • Ghost Writing for Entrepreneurs
  2. Copywriting for Therapists

    We're a copywriting agency for therapists looking for a new way to connect with clients.

    • Highly Researched Copy
    • Landing Pages to Blogs
    • Social Media Copy
    • Email Marketing Copy
    • Spend Less, More Results
  3. Copywriting for Television

    We can craft engaging, witty, and memorable TV commercials.

    • On Brand
    • Copy Designed To Convert
    • Conversational Copy
  4. Copywriting for Events

    Have you ever read an event description that was so boring, it made you want to fall asleep? Well you won't get that from this copywriting agency.

    • Drive Event Attendance
    • Increase Virality
    • Full Funnel Copywriting
  5. Copywriting for Photographers

    You capture the images, we'll capture their attention.

    • Photography Website Copywriting
    • Copy for Photography Ads
    • Boost ROAS
    • Drive More Leads
  6. Copywriting for Travel Industry

    There have never been more barriers for travel and you need to overcome these to increase sales.

    • Copy for Ads to Blogs and Beyond
    • Boost Conversions
  7. Copywriting for Accountants

    Numbers are your thing. Words are ours. We write copy for accountants that resonates.

    • Accountant Website Copywriting
    • Blog Writing for Accountants
    • Drive Leads
  8. Copywriting for Real Estate Advertising

    Selling hot property? We'll write the copy.

    • Driving Engagement for Real Estate Agencies
    • Copy & Content for Real Estate Agents
    • Full-Funnel Copy
  9. Copywriting for Female Entrepreneurs

    We know how hard it can be to write about yourself, but we also know how important it is.

    • Conversion-Focused
    • On Brand
    • Ghost Writing
  10. Copywriting for Digital Marketing Agencies

    So you're a digital marketing agency in need of copy that ranks and converts?

    • Drive More Leads
    • Rank Higher
    • Ghost Writing
  11. Copywriting for Fashion Brands

    Creating compelling content for fashion brands. We're a copywriting agency for the fashion industry.

    • Website Copy
    • Drive Better Results
    • Transactional Copy

Free guide

Download Our Copywriting Guide for Business Owners

Writing your own copy for now? Pop in your details and we'll email you our copywriting guide for business owners.

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It's 1st October!

Is Your Written Copy Driving Results?

Casey Jones

Casey Jones Founder, CJ&CO

Dear website visitor,

Are you tired of your copywriting efforts hitting rock bottom?

Does your copy look like it was written by an angsty teen with a thesaurus addiction?

Or, even worse, does it read like a soulless corporate drone put it together during their lunch break?

If you’re nodding along, then you’re in the right place, my friend.

Welcome to CJ&CO’s Copywriting Agency, where we give your copy the kick in the ass it desperately needs.

Our words don’t just sing, they freaking scream off the page, grabbing your audience by the eyeballs and making them beg for more.

And today, we’re inviting you to join the copywriting revolution that’s about to sweep the digital world off its feet.

Why the Hell Should You Care About Copywriting?

Let’s face it; we’re living in a world where attention spans are shorter than a goldfish’s memory.

And with the sheer amount of noise online, you’ve got about as much chance of standing out as a snowflake in a blizzard.

That’s where we come in.

Great copywriting is the difference between your content sinking like the Titanic and soaring like a majestic freaking eagle.

It’s what makes your audience’s heart race, palms sweat, and wallets open.

It’s the secret sauce that’ll elevate your brand from “meh” to “holy shit, take my money!”

Who Are We?

We’re CJ&CO, a badass team of copywriting wizards led by the one and only Casey Jones. No, not the train driver or the dude from Teenage Mutant Ninja Turtles…

We’re the renegades of the copywriting world, the rebels who tossed out the rulebook and rewrote it with a healthy dose of attitude, humor, and profanity.

Our mission?

To help you rise above the noise and create content that kicks ass, takes names, and leaves your competition sobbing in a corner.

We’ve got the talent, the experience, and the balls to make it happen.

So buckle up, buttercup, because things are about to get real.

What Do We Offer?

We could list our services in a boring, bullet-pointed format, but screw that.

Instead, let’s talk about what we can really do for you.

  • Got a landing page that’s about as exciting as watching paint dry? We’ll transform it into a conversion machine that’ll have your prospects fighting tooth and nail to click that “Buy Now” button.
  • Need a blog post that’ll blow your readers’ minds? Our wordsmiths will whip up a masterpiece so engaging and relatable, they’ll be clamoring to share it with the world.
  • Struggling to write an email campaign that won’t end up in the trash faster than you can say “unsubscribe”? We’ll craft a series of emails so irresistible, your subscribers will be counting down the minutes until your next message hits their inbox.

In short, if it involves words, we’ve got you covered.

From website copy and sales letters to social media posts and beyond, we’ll deliver the kind of copy that’ll have your audience salivating for more.

Why the Hell Should You Trust Us?

You know what they say: the proof is in the pudding.

And our pudding is so freaking delicious, it’ll make your taste buds weep with joy.

Don’t just take our word for it, though. Here are some cold, hard facts:

  • We’ve got a kickass team of seasoned copywriters who’ve honed their craft working with big-name brands, governments, scrappy startups, and everything in between.
  • Our copy has generated millions of dollars in revenue for our clients, turning their businesses from fledgling underdogs into unstoppable powerhouses.
  • We’ve got a 5-star Google rating and the undying respect of our peers (not to mention a few green-eyed glares from our rivals).
  • Our client testimonials read like love letters to our mad copywriting skills, and if that doesn’t get you hot under the collar, we don’t know what will.

Still not convinced?

That’s cool.

We’re not here to twist your arm, just to offer you a no-BS, results-driven copywriting solution that’ll leave your competition in the dust.

What Will It Cost You?

Look, we’re not gonna lie.

Our services ain’t cheap.

But you know what’s even more expensive?

Mediocre copy that sends your prospects running for the hills, leaving your business to wither and die a slow, painful death.

With us, you’re not just paying for words on a page.

You’re investing in the future of your brand, tapping into a goldmine of creativity and expertise that’ll take your content to the next freaking level.

And when you see the results rolling in (the traffic, the conversions, the sales), you’ll wonder how the hell you ever survived without us.

So, what’s the price tag for copywriting salvation?

Hit us up, and we’ll work out a custom quote tailored to your needs, your goals, and your budget.

No hidden fees, no nasty surprises, just a fair price for mind-blowing copy that delivers real, tangible results.

How Do I Get Started?

Ready to take the plunge and join the ranks of brands who’ve seen the light and embraced the power of kickass copywriting?

Here’s what you need to do:

  1. Click the big, shiny “Contact Us” button below. (Don’t worry, it won’t bite.)
  2. Fill out the short form with your deets, and tell us a bit about your project. The more info you give us, the better we can help you.
  3. Sit back, relax, and bask in the warm glow of knowing you’ve taken the first step towards copywriting greatness.

Once we’ve received your info, we’ll be in touch to discuss your project further and work out the nitty-gritty details.

From there, it’s just a matter of unleashing our creative beasts and crafting the kind of copy that’ll leave your audience breathless, your competition quaking, and your business thriving like never before.

So go on.

Click that button. Take the leap.

And let’s show the world what your brand is really made of.

To your copywriting success,

CJ&CO Copywriting Agency

P.S. Don’t let your copy continue to languish in mediocrity. Let us breathe new life into your words and catapult your brand to the top of the digital food chain. You deserve nothing less. Click that “Contact” button, and let’s make some magic together.

Claim Your Spot

Free $500 Marketing Evaluation

We'll deep dive into your business, your competitors, and tell you how Copywriting can help your business. Giving you valuable insights via video.

We don't work with 'just any business'.

We don't want 100s of clients. We want to work with a select few that we cherish like your favourite jumper from Grandma.

Only 1 spot remains in October

  • A deep dive into your business
  • A look at what your competitors are doing
  • Your insights, explained on video
Free Marketing Evaluation Form

Terms & Conditions apply. Only available for selected businesses.

Ready? Let's Grow Your Business Together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

Casey Jones Casey Jones Founder, CJ&CO

Contact Us
  • Your Brand Is Our Focus.
  • The Attention You Deserve.
  • For Less Than Minimum Wage*
  • No Lock-in Agreements.
  • Everything You Need.

Straight answers

Copywriting Services FAQs

What business owners usually want to know before they hire a copywriting agency.

Get a Quote
Casey Jones

Have more questions? Book a free call.

It depends on the job. A set of ads, a single landing page and a 30-page website are very different projects, and experienced Australian copywriters price them accordingly.

We quote a fixed price per project once we've seen your brief, so you know the cost before we start. If we're building your website or landing pages, professional copywriting is part of the build.

What moves the price: how many pages or pieces there are, how much research the topic needs, whether you have a clear brief and brand voice already, and whether the copy needs to be tested in live ads before it's final.

Yes, both, and that's the point. We write website copy, landing pages, Google and Meta ads, emails, product descriptions, video scripts and more.

Because the same team writes your ads and your pages, the message stays consistent from the first click to the enquiry, which is where a lot of conversions are usually lost.

Yes. We research the words your customers search, then write pages that use them naturally and answer the questions behind them.

Copy that reads like it was written for a robot doesn't rank for long and doesn't convert, so we write for people first and structure for search engines second. Our SEO team handles the technical and link-building side.

  1. Brief: a call to understand your business, customers, offer and goals.
  2. Research: competitors, reviews, search data and, where we have it, your ad and analytics data.
  3. Draft: copy written to an agreed structure, with headline options to choose from.
  4. Refine: you give feedback and we sharpen it until it's right.
  5. Launch and learn: where we run your campaigns too, we track how the copy performs and keep improving it.

It should, and it will. We start by learning how you and your team talk to customers: your emails, your reviews and the phrases you use without thinking.

Then we write in that voice, sharpened for the page. If something doesn't sound like you, tell us and we'll fix it.

The rounds of revisions are agreed in your quote before we start, so there are no surprises. In practice, the structure and headline stage settles most of the big decisions early, which means later feedback is about sharpening, not starting again.

A good freelancer can write a great page. An agency that also runs your ads, builds your pages and sends your emails can check which words actually bring in enquiries, then carry that message across every channel.

You also get more than one set of eyes on every piece: a writer, an editor and a strategist who knows the numbers behind the campaign.

Yes. Rewriting existing pages is often the quickest win: the traffic is already there, the words just aren't doing their job. We review what you have, keep what works and rewrite the pages that matter most first, usually your homepage, key service pages and calls to action.

$175+ Million Reasons

We love what we do. We love helping business owners take their businesses to the next level. And we love being able to share this feedback with you.

Excellent

Google reviews

  • Video review

    Ben Howard

    Eclipse Tinting

  • I cannot recommend CJ&CO highly enough.

    I am super happy with the custom-made business website they created for me. They possess an amazing rare ability to take loose ideas and concepts and truly bring them to life in a way that exceeded all my expectations. What sets Casey and his team apart is their high level of expertise. They didn't just build what I asked for, they provided invaluable recommendations to ensure the website would not only look amazing but also be highly effective in attracting leads. Throughout the entire process, the team demonstrated True Professionalism & Patience: They were incredibly open to discussing my feedback and making adjustments; Clear & Consistent Communication: I was never left in the dark; they kept me updated every step of the way; Impeccable Timing: Their commitment and dedication to meeting our project timelines were outstanding. We have recently launched our marketing campaign with CJ&CO, and I feel certain that their deep knowledge and the superb website they produced will soon draw in new clients. If you are looking for a top-tier digital marketing agency to create a website for you, I strongly recommend CJ&CO. Casey and his team are super amazing!

    Jib Esperida

    Google review

  • Casey and his team has been instrumental in bringing my website to life.

    Their attention to detail, responsiveness, and ability to understand exactly what I needed made the entire process smooth and efficient. Highly recommend him to anyone looking for a reliable and skilled developer.

    Salah mazin

    Google review

  • Lauren Crumlish from Speech Clinic

    CJ&CO have single-handedly grown my business.

    We’re now turning away $60,000 every week in organic leads. Because we just don’t have the capacity.

    Lauren Crumlish

    Speech Clinic

  • Absolutely thrilled with the website CJ&CO created for us!

    They did an amazing job: modern, clean, and super user-friendly. Highly recommend!

    Johnnie Stavrou

    Google review

  • Video review

    Courtney Nightingale

    The Parenting Edit

  • Working with this web designer was an absolute pleasure.

    The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth, and their communication was always prompt and professional. Most importantly, they absolutely nailed the brief. I couldn’t be happier with the final result, highly recommend!

    Shallon Duck

    Google review

  • CJ&CO did an amazing job creating my website

    Bradley John

    Google review

  • Client text message: Casey that is awesome! This is exactly what I pictured in my head to have the first time when I hired that guy off Upwork but never turned out slightly even close. This is even better actually than what I imagined, I really honestly think this website will pop off, it’s not like anyone else’s!
    Client message
  • To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.

    Stuart Taylor

    Client testimonial

  • Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

    Babybub Maternity logo

    babybub

    BabyBub

  • CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.

    Speech Language and Communication Needs Australia

    Client testimonial

  • Within a very short amount of time, the leads coming in the door were AMAZING!

    Courtney Nightingale

    Client testimonial

  • Video review

    Wonderful Indonesia

    Wonderful Indonesia

  • I used to enjoy doing my own marketing.

    Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!

    Brent W

    Client testimonial

  • Tabitha of Care Speech Pathology

    The inquiries just keep coming and the business is unrecognizable!

    We now have four full-time employees.

    Tabitha & Jack

    Care Speech

  • Working with Casey on the Keevo Health website has honestly been one of the best decisions I’ve made for my business. Building a telehealth brand is not easy especially when you’re trying to create something premium, compliant, modern, high-converting, and actually different from the rest of the market. From day one, Cinco understood the vision immediately and brought it to life better than I could’ve imagined. What impressed me the most wasn’t just the design quality it was the patience, communication, creativity, and attention to detail throughout the entire process. No matter how many tweaks, refinements, late-night ideas, or changes I threw at him, he always handled everything professionally and genuinely cared about getting the final result perfect. The website now looks premium, clean, trustworthy, and exactly aligned with the long-term vision of Keevo Health. It doesn’t just “look good” it feels like a real high-end healthcare brand. In a world where a lot of people overpromise and underdeliver, Casey genuinely goes above and beyond. Hard worker, highly skilled, easy to work with, and someone who actually takes pride in what he does . Could not recommend him enough to anyone looking to build a serious brand or website. Thank you again mate, appreciate all the effort, patience, and support throughout this journey. Excited for what’s ahead 🚀

    Mike Gupta

    Google review

  • Video review

    Carly Dibble

    Meraki Home Design

  • Great Service, Impressive website creation.

    Enjoyed the process :) Look forward to the launch!

    Andrew Darmos

    Google review

  • Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.

    Chris Jellis from Domain Health

    Chris Jellis

    Domain Health

  • After countless attempts with other companies and always being left disappointed, finding Casey and the Team has been the biggest blessing. The quality, knowledge and professionalism is second to none. I’ve since engaged CJ&CO for the design and build of 2 of my business's websites and ongoing SEO works. Couldn’t be happier with the service and care I’ve received since day one! Special thanks to Casey and Mits! Would and have recommended to others!

    Mitchell Cross

    Google review

  • Client text message: Loving it! Honestly wasn’t expecting a hell of a lot at this stage and this is literally blowing it out of the water.
    Client message
  • Communication.

    The communication between CJ&CO (particularly Casey and Mits) was quick, clear and provided easily understandable information. They balance patience and walking their clients through the journey with efficiency really well. They understand how to directing the Client based on their learned experience whilst being open to Clients ideas resulting in a superb end product. Highly recommended.

    Hishaam Tayob

    Google review

  • Working with CJ&CO was nothing short of exceptional.

    From the very first conversation, they understood exactly what I needed for my website and brought it to life with precision, creativity, and a genuine care for the brand vision. The final product exceeded all expectations, both visually and functionally. Casey and Mits were professional, attentive and genuinely invested in bringing the site to life It was a seamless experience from start to finish, and I couldn’t be happier with the result.

    Zac Hames

    Google review

  • Video review

    Jack & Tabitha

    Care Speech Pathology

  • The enquiries just keep coming and the business is now unrecognisable.

    But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

    Care Speech Pathology

    Client testimonial

  • Delivered outstanding results. Super helpful and outstanding with his communication.

    Harrison

    Westy’s Pressure Washing

  • I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

    Meraki Home Design

    Client testimonial

  • Extremely happy with Casey and his team. If you’re looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further.

    Jack and Tabitha of Care Speech Pathology

    Jack Duke

    Care Speech Pathology

  • My business is thriving.

    They developed a new easy to use website for me whilst also managing my Google AdWords account.

    Ben Howard

    Client testimonial