What is Amazon Big Smile Sale? Your Guide to Scoring Amazing Deals in Australia

What is Amazon Big Smile Sale? Your Guide to Scoring Amazing Deals in Australia

What is Amazon Big Smile Sale? Your Guide to Scoring Amazing Deals in Australia

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G’day, fellow Aussie shoppers! You might have heard about the Amazon Big Smile Sale if you’re always looking for incredible bargains. This much-anticipated event has taken the online shopping world by storm, offering unbeatable deals across various products. In this article, we’ll dive deep into what is Amazon Big Smile Sale and how you can make the most of it from the land down under.

What Is Amazon Big Smile Sale? Your Guide To Scoring Amazing Deals In Australia What Is Amazon Big Smile Sale

What is Amazon Big Smile Sale?

The Amazon Big Smile Sale is a massive online shopping event hosted by the global e-commerce giant Amazon. During this limited-time sale, customers can enjoy significant discounts on various items, including electronics, fashion, home goods, beauty products, and more. It’s like a virtual shopping paradise where you can find fantastic deals at the click of a button.

When does the Amazon Big Smile Sale take place?

The Amazon Big Smile Sale occurs once or twice a year, usually around mid-year and towards the end of the year. The exact dates may vary, but the sale generally lasts for a few days to a week, giving shoppers ample time to browse and snag their desired items at discounted prices.

Fun fact: Online shopping has grown significantly in Australia in recent years. According to Australia Post, online purchases made up 19.3% of total retail spend in 2021, up from 11.3% just two years prior in 2019. The Amazon Big Smile Sale caters well to the increasing popularity of online shopping among Australian consumers.

How to Prepare for the Amazon Big Smile Sale:

Create an Amazon Account

If you don’t already have an Amazon account, now is the perfect time to sign up. Creating an account is quick, easy, and free. An account will allow you to easily browse deals, create wishlists, and complete purchases during the sale.

Consider Amazon Prime Membership

While you don’t need to be an Amazon Prime member to access the Big Smile Sale deals, signing up for Prime can provide additional benefits. These include exclusive early access to deals, free shipping, and other perks. According to Roy Morgan Research, over 3 million Australians were Amazon Prime members as of 2023.

Create a Wishlist

To stay organized and easily track the items you’re interested in, create a wishlist on Amazon. Add the products you want to purchase to your wishlist to quickly check their prices and availability during the sale. This will help you avoid missing out on great deals.

Set a Budget

It’s easy to get carried away during big sales like the Amazon Big Smile Sale. To avoid overspending, set a budget beforehand and stick to it. Determine how much you can comfortably afford to spend and prioritize the items you need or want the most.

Research and Compare Prices

Research and compare prices across different retailers to ensure you’re getting the best deals possible. Check out the prices of the items on your wishlist at other online and brick-and-mortar stores. It will give you a good idea of whether the Amazon Big Smile Sale prices are competitive.

Stay Informed

Watch for announcements and updates about the Amazon Big Smile Sale. Follow Amazon’s social media channels, sign up for their email newsletters, or download the Amazon app to receive real-time updates on the latest deals and offers.

Be Prepared for Fast Action

Some of the best deals during the Amazon Big Smile Sale, such as Lightning Deals, may have limited stock and time limits. Be prepared to act quickly when you spot a great deal on an item you want. Having your wishlist ready and being logged into your account can help you complete purchases faster.

Top Categories to Watch Out for During the Amazon Big Smile Sale


From smartphones and laptops to gaming consoles and smart home devices, the Amazon Big Smile Sale offers jaw-dropping discounts on various electronics. Look for deals on popular brands like Apple, Samsung, Sony, and more.


Revamp your wardrobe without breaking the bank! The sale features incredible bargains on clothing, shoes, and accessories for men, women, and children. You can find trendy pieces from top fashion brands at up to 70% off.

Home and Kitchen

Give your living space a fresh look or upgrade your kitchen essentials during the Amazon Big Smile Sale. From furniture and decor to appliances and cookware, you can find everything you need to make your home more comfortable and stylish.

Beauty and Personal Care

Treat yourself to some self-care during the sale! Discover amazing deals on makeup, skincare, haircare, and grooming products from beloved brands. It’s the perfect opportunity to stock up on your favourites or try out new products at discounted prices.

Tips for Scoring the Best Deals

  • Lightning Deals: Look for Lightning Deals, which are time-limited offers on specific products. These deals often have limited quantities, so act fast if you spot something you like!
  • Compare prices: Don’t assume that the Amazon Big Smile Sale always has the lowest prices. Compare prices with other retailers to ensure you’re getting the best deal.
  • Read reviews: Before purchasing, read customer reviews to understand the product’s quality and performance. It can help you make informed decisions and avoid potential disappointments.
  • Bundle up: Look for bundle deals that offer multiple products at a discounted price. It can be a great way to save money on items you need or want.


The Amazon Big Smile Sale is a fantastic opportunity for Aussie shoppers to score incredible product deals. By preparing beforehand, knowing what to look for, and following our tips, you can make the most of this exciting event and save big on your favourite items. So, mark your calendars, prepare your wishlist, and join the millions of Australians eagerly awaiting the Amazon Big Smile Sale. Happy shopping, mates!

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3 days ago

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