Influencer Marketing Blog

Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Influencer Marketing? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.

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How Do Influencers Make Money? Influencer Income Unveiled

How Do Influencers Make Money? Influencer Income Unveiled

In today's digital age, the influencer economy has become a powerhouse, with social media personalities and content creators amassing substantial wealth. But have you ever wondered how these individuals actually make their money? This comprehensive guide will delve into the multifaceted world of influencer income, uncovering the diverse revenue streams and strategies underpinning their financial…
Konger
December 14, 2023
Micro Influencers: The Tiny Titans Changing the Marketing Game

Micro Influencers: The Tiny Titans Changing the Marketing Game

Listen up, marketers and would-be social media savants; this one's for you. I know you're hankering for a piece of the social media pie, and there's this bunch of folks called "micro influencers" that might just be your golden ticket.  You know, those folks who don't have Kardashian-level followers but whose followers hang on their…
Konger
May 26, 2023
Macro Influencers: How the Big Players Are Shaping Your Decisions and Why You Don’t Even Know It

Macro Influencers: How the Big Players Are Shaping Your Decisions and Why You Don’t Even Know It

You know what? We're all suckers for a pretty face. We see one, and our brain goes, "Oh! Shiny!" But when that pretty face is attached to a macro influencer, our wallets also go "Oh! Shiny!" and suddenly, we're buying stuff we never even knew we wanted. In social media, macro influencers are the titans,…
Konger
May 25, 2023
You’re Probably Doing KOL Marketing Wrong, and Here’s Why?

You’re Probably Doing KOL Marketing Wrong, and Here’s Why?

Listen up, digital marauders and content hooligans, we're about to dive into the deep, sometimes murky, waters of KOL marketing. You may think, "I've got this marketing thing figured out," but hear me out. The chances are you're doing KOL marketing wrong. It's like trying to juggle flaming swords. Cool in theory, likely to end…
Konger
May 24, 2023
Influencer Marketing: A Game Changer or Just Another Social Media Fad

Influencer Marketing: A Game Changer or Just Another Social Media Fad

Ah, Influencer Marketing. If I had a dollar for every time someone uttered those words; I'd be sunbathing on my own private island right now, sipping on margaritas served by my personal robot butler. But here I am, tapping away on my keyboard to shed some light on this phenomenon. The Influencer Marketing Craze: Let's…
Konger
May 24, 2023
Custom Intent Audiences: Becoming the Digital Sherlock Holmes of Marketing

Custom Intent Audiences: Becoming the Digital Sherlock Holmes of Marketing

Stepping into the Digital World of Intent Imagine strolling through a bustling market. You spot a man examining a selection of apples intently, comparing their weights and textures. A few stalls down, a woman asks detailed questions about a leather handbag, inspecting its stitching and material. Just by observing their behavior, you can deduce that…
Konger
May 24, 2023
The Game of Affinity Audiences: Your Ultimate Strategy Guide

The Game of Affinity Audiences: Your Ultimate Strategy Guide

The Journey Begins: Understanding Affinity Audiences Embarking on the marketing journey is akin to a grand adventure. You're the intrepid explorer, charting unknown territories and searching for your ideal audience segments. And then, you stumble upon a beacon of hope - the magical realm of affinity audiences. If marketing were a board game, affinity audiences…
Konger
May 17, 2023
Crafting Engaging Podcast Instagram Templates

Crafting Engaging Podcast Instagram Templates

"When the mind is allowed to relax, inspiration often follows." - Carol Dweck The realm of podcasts is a vast and rich landscape filled with the intellectual musings of experts and the delightful banter of friends. In a world where the spoken word reigns supreme, the visual language of Instagram posts offers an intriguing challenge…
Konger
April 3, 2023
Becoming a Marketing Manager: Unlock Your Inner Guru

Becoming a Marketing Manager: Unlock Your Inner Guru

"A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is." – Scott Cook. Picture this: you're sitting in your favourite cafe, sipping your morning coffee and browsing the day's news. A headline catches your eye - "Marketing Manager Extraordinaire Takes Brand to New…
Konger
March 30, 2023