Google Ads Agency

We'll grow your business faster than ever with Google Ads.

You want to grow your business with Google Ads. 
But, you're not sure who to trust or which google advertising agency can get you the results you want.

Photo of Google Advertising Agency
I'm blown the F*** away!
My business is thriving
Single-handedly grown my business.

It's the already! Is your marketing sorted for ?

How much would your business make with $5.55 leads and 30% conversion rates!?

These are real client results and we have 100s of screenshots and case studies that look just like this one. You'll find information all over our website that talks about us being a "Results" focused agency. This client achieved 231 conversions (lead form submission + phone calls) in 6 weeks. Their Avg. CLV (per client revenue) is ~$5200AUD.
Google Ads Agency Results 2Google Ads Agency Results 1
Your Brand Is Our Focus.
The Attention You Deserve.
For Less Than Minimum Wage*
No Lock-in Agreements.
Everything You Need.

Ready? Let's grow your business together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals. 

- Casey Jones
Contact Us

Within a very short amount of time, the leads coming in the door were AMAZING!

Google Ads Agency Client Review
Courtney Nightingale
The Parenting Edit

Last updated

Big Results with Google Ads

The Full-Service Google Ads Agency, with a Full-Stack of Results. Check out some of our Google Ads results we've achieved over the years.

It's !

Are Your Google Ads Sorted?

Google Advertising

You work hard to grow your business. But there’s one problem that keeps you up at night: How do I get more customers?

There are loads of ways, but one way I cannot stress enough - unless you truly have zero resources to put towards advertising, you cannot ignore Google Ads.

Ask me why!

Why?! (Thank you!)

Here’s my ‘because’:

For every single year of the last 10 years, Google has been dominating the global search engine market share.

You probably know this. After all, when was the last time you used Yahoo or Bing. Have you even heard of Yandex or Baidu?

In fact, did you know that over 90% of all searches happen on Google?

True story!

With this kind of reach, it’s no wonder that a huge majority of Google’s revenue comes from advertising.

Yes, Casey - But I can build up organic traffic for that! Thought you could pull a fast one on me eh?

I get it, organic traffic is great. It’s unequivocally a major, major, humongous part of all my strategies for small businesses.

BUT, organic traffic can only get you so far. While good, quick, easily-flowing organic traffic is, and should be all of our goals; it does take a comparatively long time to build up to a noticeable and profitable level. It doesn’t just happen. For that reason, it’s what I would call a long-term strategy. In the meantime, most of us need something else to start bringing in the money, because supplies and bills and employees, oh my!

Statista reported that 65% of all e-commerce sessions were generated through Google search. Of that, 33% was organic while 32% was generated through paid search.

This means 3 out of 10 of all e-commerce sessions comes from organic traffic and the same comes from Google Ads.

So, if you’re only focusing on organic traffic, that means you’ve just lost 100% of all the sales you could be getting.

And this is absolutely fine if you’re a service with finite resources that can only supply to so many clients - like if you’re a hairdresser with only two hands and 8 working hours to serve your customers in.

However, if you are selling goods (the more sold the better!); or you’re trying to grow your services or trades business nationwide, internationally, or even just regionally - then Google Ads will be the way to go.

There’s a simple reason for this.

Because it works.

Bayer et. al. did a study in 2020 where they looked at the advertising actions of 1651 firms over 7 years. That’s a lot of data which gives us some pretty stable results!

These guys found that online paid search results provided a differential advantage over offline advertising when it comes to short-term sales.

These are big words that just mean Google Ads = the right strategy to use if you’re trying to boost sales NOW. Yes. Google Ads, because remember how we just talked about it monopolizing over 90% of the market.

How much of an advantage are we talking about? The study had some great numbers I’m going to share with you right now:

We find that a 1% increase in online display (paid search) advertising intensity increases sales by 0.23% (0.58%) and firm value by 0.88% (0.56%). Similarly, we find that a 1% increase in offline advertising intensity increases sales by 0.10% and firm value by 0.27% (Bayer et. al., 2020; p. 801).

Let’s break down what’s important:

Our researchers haven’t told us what niches these refer to, or even how much the budgets they studied were. Their results are based on the averages of all the cases they had access to.

What we can see from these numbers however, is that a relatively small increase in advertising spend will increase sales at different rates depending on the advertising type.

We can better understand what the percentages look like by displaying them this way: If traditional advertising gives us 1 extra sale, display advertising would bring in 2, and paid advertising would usher in almost 6 extra sales.

If that’s a bit too much math to wrap your head around, worry not. Google itself shares their stats by giving us a picture we can all easily understand: For every $1 spent on Google Ads, we can expect around $8 back in revenue or what is known as Return on Ad Spend (ROAS).

I have some super handy calculators I’ve made that you can use to better calculate your estimated ROAS that I’ll put at the end of this article for you.

Anyhoo, other important takeaways from the Bayer et. al.. study include:

  1. Both display and paid search advertising significantly increases sales and firm value.
  2. Display advertising is superior to offline advertising in terms of increasing firm value.
  3. Paid advertising is superior to offline advertising in generating sales.
  4. Paid advertising is also superior to display advertising in generating sales.

Here’s what this means in normal human speak:

  1. If you put up images, videos, or banners and you use Google Ads - this will get you more sales and help people remember your brand overall.
  2. If you use images, videos, or banners online, it’s going to help people remember you much better than if you do a mail drop or advertise in a magazine.
  3. Google Ads will get you more sales than billboards or pasting posters around town.
  4. Google Ads will also get you more sales than using image, video, or banner ads.

This makes sense because paid advertising in general - be it Google Ads, Facebook Ads, Instagram Ads, or YouTube Ads - do two magical things:

Firstly, they allow you to target your ideal customer with their enhanced targeting abilities; and secondly, people also find paid ads because that’s literally what they’re searching for. It’s the best thing ever because we don’t need to build an entire audience for your product or service from scratch. The customers are already half-way there, looking for someone to sell the thing or service they desperately want to them!

We can sum this up by concluding that Google Ads is significantly better for raking in the sales. For building up your brand - that’s where you’d want to use loads of pictures, videos, or visual words that people can see.

Ok, so we now know Google Ads work wonders. Why aren’t you all over it again?

Because like all online advertising, it can be complicated and expensive if you don’t know what you’re doing.

We FEEL like it shouldn’t be that hard. If the internet’s so big and the whole world is googling, it seems to make sense that we’d ask why we can’t just stick an ad up and wait for the sales to come rolling in.

One word (you’ll be familiar with this word by now): Targeting

There is so much involved in targeting that I’ll have to get to it a little later at the end of this article. But for now, imagine you’re a dog groomer. All you love doing is making dogs look poofy and pretty and award-worthy. It’s your passion and your joy. Your hobby and your habit. Nothing makes your day better than a perfectly puffed up pomeranian or precisely primped poodle.

Sending out a Google ad for your pooch prettifying with no preparation is like throwing a boxful of flyers that you’ve just spent cold hard cash printing, into the wind.

Some will land in the car wash across the street. Others will slip under the gate of the cat club down the road. Most will fall on the pavement and get stepped on. While one or two of those might get randomly seen by people with dogs - they’re not looking for a dog-do right now, so it won’t register as they hurry away.

This means most businesses that try Google Ads by jumping into it blindly, won’t succeed.

Which in turn means that many businesses never even try it. This is a huge missed opportunity! (Because they could be having double the sales that organic traffic brings in remember? I know, this has been a long read, so just a little more then I’ll let you go!)

Here’s what you need to know about Google Ad targeting if you want to get into the nitty gritty of it. Szymanski & Liniski (2018) broke this down for us when they did a study on the effectiveness of Google Ads (spoiler: It’s pretty darn effective!)

You’d need to have a working understanding of:

  • Keyword selection
  • Description optimization for interaction and expectations
  • Call to action
  • Localization
  • Keyword exclusion
  • Geolocation
  • Google Ads scheduling
  • Use of specific landing pages to increase conversion with Google Ads campaign
  • Continuous monitoring and analysis

I’ve previously talked about how small business owners are very busy people. In other words, you’d need to spend time you might not have, effort you’re stretching across loads of jobs, and patience you’re running low on to learn about:

  • How to choose keywords that won’t disappear into the Google black hole or cost a ton per click.
  • How to tell your customers in a very limited space that they need your products, and most critically - make them feel like they do.
  • How to get your customer to convert through tested and true consumer psychology tactics.
  • How to get the right people in the right places looking at your ads.
  • How to not spend money on the wrong results because of similar spellings and other idiosyncrasies of the English language.
  • How to fence your ads in so you don’t waste money sending them to people who won’t even understand the language they’re written in.
  • How to schedule your ads to show at the peak hours your customers are on so they’re most effective and you get the best bang for your buck.
  • How to make and link up your ads to dedicated landing pages for ultimate conversion; and
  • How to keep an eye on what your ads are doing right, what they’re doing wrong, and figure out how they can be making you the most money by spending the least amount possible. While you’re at it, you’ll also need to work out how to catch unexpected errors, resolve them, and also learn to go with the various waves of changing trends (which in Online Land, feels like they change every 5 minutes!)

It is a heckuvalot to have to specialize in.

Here’s the long and short of it: I simplify Google Ads for small businesses by creating high-converting ads using proven copywriting skills, design, and campaign structures.

This means, I manage your Google Ads strategy and optimization, so you don’t have to. I get to help you capitalize on the intent your future customers are showing while they search around for your offerings - and your budget goes further than ever before.

Got questions about anything here or want to see if Google Ads are right for you?

Read More

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Google Ads Client Review
Ben Howard
Eclipse Tinting

98% Retention Rate

At CJ&CO, losing clients due to sluggish lead generation, low conversion rates, and poor profits is unheard of. This belongs in the “Never” category. 


Reported Client Revenue


5 Star Rated Agency


In Ad Spend


Return on Ad Spend


Keywords Ranked On Page #1 of Google


Generated from Email Marketing

We don't work with 'just any business'.

We don't want 100s of clients. We want to work with a  select few that we cherish like your favourite jumper from Grandma.

Claim Your Spot

Free $1500 Marketing Evaluation

Only 1 spot remains in
We'll deep dive into your business, your competitors, and tell you how Google Ads can help your business. Giving you valuable insights via video.
Terms & Conditions apply. Only available for selected businesses.

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.


CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.


I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Meraki Home Design 16 December 2021

I spent almost 2 years trying to switch over to being self-employed full time. But having to juggle so many different aspects of marketing with very little time burnt me out. I met Casey just over 3 months ago, and he’s already convinced me to go full time with the number of consistent leads coming in! I’m so excited for the future. Thank you!

Jen 4 September 2021

Within a very short amount of time, the leads coming in the door were AMAZING!


My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Ben Howard 21 May 2021

After a decade of hands-on client experience (which I loved), I was ready to move up a level and focus on growing and managing my own OT business instead. Four marketing agencies later, I know exactly what I don’t need - big promises, exorbitant fees, and too much talk with no action. Casey is a one in a million find. We’ve been with him 3 years now and never looked back.

Jane L 16 March 2021

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!

Brent W 6 August 2019
chevron-downarrow-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram