Occupational Therapy Marketing

We Grow Occupational Therapy Clinics Faster Than Ever.

You're an OT and have a problem. You want to grow your Occupational Therapy business with digital marketing. But, you're not sure who to trust or which occupational therapy marketing agency can get you the results you want.

Occupational Therapy Marketing Agency

$9.1M+

Allied Health LEADS (2021)
We've driven over $9.1 million in leads in 2021 based on conservative client lifetime averages.

100%

Retention Rate (Health)
We work hard to achieve Industry-Crushing results for our Allied Health clients. 
I'm blown the F*** away!
My business is thriving
Single-handedly grown my business.

It's the already! Is your marketing sorted for ?

How much would your Occupational Therapy business make with $5.55 leads and 30% conversion rates!?

These are real client results and we have 100s of screenshots and case studies that look just like this one. You'll find information all over our website that talks about us being a "Results" focused agency. This client achieved 231 conversions (lead form submission + phone calls) in 6 weeks. Their Avg. CLV (per client revenue) is ~$5200AUD.
Occupational Therapy Marketing Agency Results 2Occupational Therapy Marketing Agency Results 1

Featured By Adobe

We're a full-stack marketing agency. That means we do whatever it takes to get you the results you deserve. Sometimes, that even means we get our content featured by some small names like little ole Adobe!
Occupational Therapy Marketing Agency Trusted Globally

Trusted Globally 

$0+

Client Revenue

Growing 5, 6, 7 & 8 figure local, national and international businesses is our passion.

Within a very short amount of time, the leads coming in the door were AMAZING!

Occupational Therapy Marketing Agency Client Review
Courtney Nightingale
The Parenting Edit
Your Brand Is Our Focus.
The Attention You Deserve.
For Less Than Minimum Wage*
No Lock-in Agreements.
Everything You Need.

Ready? Let's grow your business together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals. 

- Casey Jones
Contact Us

Last updated

Driving Results For OTs

The Full-Service Occupational Therapy Marketing Agency, with a Full-Stack of Results. Check out some of our Marketing results we've achieved over the years.
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We don't work with 'just any Occupational Therapy business'.

We don't want 100s of clients. We want to work with a  select few that we cherish like your favourite jumper from Grandma.

Claim Your Spot

Free $1500 Marketing Evaluation

Only 1 spot remains in
We'll deep dive into your business, your competitors, and tell you how Marketing can help your Occupational Therapy business. Giving you valuable insights via video.
Terms & Conditions apply. Only available for selected businesses.

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Occupational Therapy Marketing Agency Client
Lauren Crumlish
Speech Clinic

It's !

Is Your Marketing Sorted?

The Formula to Growing Your Occupational Therapy Practice

Hi there! If you’ve landed on this page, you’re most likely an occupational therapist looking to grow your business.

It’s a great industry to be in: You’ve always enjoyed helping others. There’s definitely demand out there. It's one of the few jobs that is hugely rewarding day after day. Every small step forward is a celebration!

You thrive on pushing clients towards adaptation and life improvement in as short a time as possible. The only issue with doing a fantastic job, is that you’ll eventually have to say goodbye to your clients. 

Now you’re forced to do some marketing. Seek out people who are looking for your personal strengths and skills. Those who are within your vicinity. Individuals and teams that are an all-round good fit with your vision and process.

Waiting on word-of-mouth referrals alone can feel a bit uncertain. Some months you can barely keep up, others are as dry as a desert. You’ve heard of how advertising on Google and Facebook can get you consistent leads if done well. But, you also know it can be a real money chugger if you don’t know what you’re doing. You find that social media is excellent for telling existing clients what you’re up to. However, it is often time consuming and tedious when you’re using it to get seen by fresh eyes.

If your internal narrative sounds like:

“Oops, forgot to post on Facebook today.”

“Maybe I can hire someone to manage Instagram. But, will the returns be worth the cost?”

“Do I really have to post EVERY single day?”

“Does it have to be at the exact same time?!”

“Argh, I hate hashtags!”

“If only I could go viral like that guy.”

“Uh oh, now I’m running out of ideas for posts!!”

...Then you probably have a good understanding of how internet hyper-connectivity today is very much a double-edged sword. It’s awesome because the internet is a huge place with limitless potential clients. It’s terrible because it’s too easy to get swallowed by the noise, fail to rank, and get discouraged when your marketing efforts don’t yield the income you need to grow your business.

The proof is in your daily grind. How many times have you made instagram posts with carefully staged pictures of the office, happy client testimonials, and clever captions that don’t get any love? You may have taken great pains to snap a beautiful picture or even pay for stock photography. You took time to hum and haw over your choice of motivational quote. Then, you waited till 6pm and posted it on the dot with your fingers crossed.

Seventeen likes, zero comments, and no followers later - it can feel very dejecting.

You’ve heard that blogging will get you leads. You carve out time from your busy day. Draft out a blog during lunch. Take days agonizing over what to say. Your research tells you to optimize for search engines. Now, do you need to hire an SEO specialist? How would they know anything about the trials, tribulations, joys, and triumphs of being an OT?

All right. You can do it yourself. Subscribe to one of the many “premium” tools that all promise the “best” keywords to drive traffic, clicks, and sales. Where do you start? Too many choices.

Fine, maybe figure it out with a free tool to start. It’s not the best, but you should eventually be able to weave in all those similar sounding keywords it spits out. You persevere and finally finish your blog late into the night, managing to squeeze in some time after drafting up a bunch of patient plans and cleaning up after dinner,

You post it and wait. You’ve followed all the right steps, but you’re rewarded with crickets. No views, no click throughs, and certainly no bookings.

It can feel super frustrating after putting in so much time attempting your own marketing. Time that you could’ve used to catch up on admin, spend with family outside work, or catch up on sleep. There are occupational therapists you might see on Youtube, TikTok, and Instagram with tons of followers. Wow. How much are these guys making?

You may have thought about trying to build up a presence the same way, but it usually ended after a couple of posts despite your resolute intentions. You can’t help but wonder how those OT rockstars do it. There must be a formula.

There is.

Unfortunately, it’s one that requires you clone yourself so you have enough time to learn how to master multiple skills, then execute each one religiously on a strict schedule.

It’s one that relies on a thorough understanding of the OT industry (check), your target audience (got kind of a good idea), their internet usage behavior (What? How could you possibly know that?) - all localized to the area of town they live in (You’re an OT, not the census).

It’s a mix of content marketing in the form of blogs and landing pages. You need to learn a little more than the basics of search engine optimization. You’d have to push out your practice through multiple social media apps. And when they finally bite and click on over, you need a killer website with persuasive copy that not only explains who you are and what you do - but how it intimately relates to making your future clients’ lives much better.

Your copy needs to tell people you know their pain points. Express your understanding that they are entering a new phase of their life. One that needs a little extra adjustment to live comfortably, and that it’s going to be okay.

For a parent struggling with their sensory child’s meltdowns, knowing immediately that you can help the young ‘un calm down is going to be an instant lead. For families seeking an OT to be part of an intervention team, they’ll book that first consultation not only if you can explain how your work merges with that of the physio, speech therapist, behavioral consultant, and therapists; but also what it means for their son or daughter’s progress and wellbeing.

Telling people isn’t enough. Humans are visual and need to be shown. Since we know conversion ramps up significantly with good photography, and again with good videography - filling your site with free stock photography from Unsplash won’t be enough to get seen. You need something that features YOU. Not the same images hundreds of other OTs use. You must consider going professional for your practice. It’s the only way to showcase your skills and your unique way of communicating with your clients for that final bit of convincing.

When all the above is set up, you can wait weeks to rank, or you can put yourself in front of your ideal audience now. These are the people who are already actively looking for you. They’re either willing and ready to spend on their wellbeing, or are desperate to find someone suitable to work with their specific challenges.

Whether these individuals are private clients or NDIS referred, this is where paid advertising comes in handy. There are several avenues that cannot be ignored simply because of how fertile the advertising grounds are, and how targetted you can make your ads.

Tap into different age groups, buying behaviors, education levels and more. Keep in mind that whether you choose to do Facebook advertising, Instagram, or Google ads - each needs its own technical proficiency and “feel” for the platform to run at the most profitable returns for investment.

IF you can do all the above, you’ve just created a safety net.

It's one that you implement once - and it ensures you have leads indefinitely.

It’s a formula that lets you work worry free - and keep working - while it churns out client after client for your OT business in the background. It’ll keep you working at full capacity, doing what you do best with people that really need you, and boom your demand. If you’ve always dreamed of having a partner or two, or managing your own branches - this is the formula you need in your life.

It means you won’t be dependent on NDIS referrals alone.

You’ll have the flexibility of putting your services in front of the most high value clients for your occupational therapy niche. Those with the right “willingness to pay”. Those that “get” and appreciate your approach.

However, make no mistake that it’ll take months or even years to get all this working just right.

If you don’t fancy slogging away at your own marketing for years or you can’t see yourself spending months trying to pick up new online marketing skills on top of your day job…

That’s where I come in.

I’m Casey Jones. I’m a full-stack online marketer. That means I do all the above from end to end.

This, in turn, means I’ll be your one point of contact who works closely with your business. Once I understand everything about it, I’ll know how to put it in front of the precise clientele that is actively looking for you.

When you have a constant stream of clients, you won’t be threatened by the ever changing landscape of the occupational therapy industry. You’ll be too busy to think about the various competitors, new businesses popping up, and ambitious fresh graduates that show up year after year. The ever-changing nature of the NDIS, it’s constant compliance issues, audits, increasing fees, and complex legislations will suddenly be optional or at most a minor inconvenience because you’re not so reliant on it anymore.

You are keenly aware of how focusing on small, specific improvements has the ability to make life-changing benefits. Like you, my specialty is doing this exact same thing - but with the online marketing for your OT practice.

Feel ready to make a change? If you want to go from having a minimum online presence to wondering how you can scale your business so you don’t have to keep turning away clients every week…

Make an appointment to hop on a consultation call. Let’s talk about what you do and what you want. I can’t wait to meet you!

My favorite success stories:

“I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a day, the leads were rolling back in at half the cost I was previously paying! - Brent W, Vancouver, CAN.

After a decade of hands-on client experience (which I loved), I was ready to move up a level and focus on growing and managing my own OT business instead. Four marketing agencies later, I know exactly what I don’t need - big promises, exorbitant fees, and too much talk with no action. Casey is a one in a million find. We’ve been with him 3 years now and never looked back. - Jane L, NSW, AUS

I spent almost 2 years trying to switch over to being self-employed full time. But having to juggle so many different aspects of marketing with very little time burnt me out. I met Casey just over 3 months ago, and he’s already convinced me to go full time with the number of consistent leads coming in! I’m so excited for the future. Thank you! - Jen, New York, USA

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Marketing Client Review
Ben Howard
Eclipse Tinting
What We Do

Marketing Services

Your brand is your namesake. It’s also your money-making engine. The bigger it grows, the more brand awareness you have, and the more customers and clients come knocking on your door. Growing your business is never about setting and forgetting your website or posting up those first 15 Instagram posts before you lose steam and interest. It’s always about intelligent marketing strategy, consistent implementation, and constantly optimising all parts of your marketing machine. Not just some.

Marketing Strategy

We're Marketing Strategists. For us, it's a thrill! Why? We're planning exactly how to achieve your goals!
Grow Faster Than Ever
High-Growth Strategies
We Make Plans That Achieve Results
Multi-Step Planning & Forecasting

Search Advertising

Be visible where your customers are. Google, YouTube, Bing - we'll find them with advanced PPC tactics.
Industry-Crushing Results
Google Ads (Top-Tier)
YouTube Ads  (Top-Tier)
Bing Ads  (Top-Tier)
Data-Science Analysis

Social Media Marketing

We've got the secret. The secret to the best performing ad on Social Media. This turns accounts from Zero to Hero.
Be where your customers are
Facebook Ads That Convert
Instagram Ads That Convert
TikTok, LinkedIn, Pinterest & more

Ecommerce

Look up and to your right. That's the direction our clients' sales head when we take over their Ecommerce Marketing.
Complete Management
Guaranteed To Make Your Competitors Dislike You (A Lot)
Shopify, Woocommerce, Magento, Neto + more

Lead Generation

Imagine getting a steady stream of qualified leads begging to become your customer.
Industry-Crushing Results
Advanced Integrations & Automations
Amplified Landing Pages
Automate & Integrate with your CRM

Conversion Rate Optimisation

So your campaigns are running and your landing pages are done. So you're finished right? Wrong. CRO is crucial.
Relentless Optimisation
Boosts Your Returns
Data-Backed Decisions
Spend Less, More Results

Search Engine Optimisation

Capture the demand. Be visible where people are looking for your products & services - on Google.
Multiply Your Traffic
Multiply Your Conversions
SEO Growth Hacks
We Leverage AI
White Hat - Always

Email Marketing

Know the secret to 5 and 6-figure emails? We do. Our Email Campaigns are Industry-Crushing.
Stunning Designs
Boosts Your Returns
Data-Backed Decisions
We Track Real Results
Spend Less, More Results

Copywriting

Keep it real, keep it engaging. Speak to your future clients on their level. They might not know what they want yet, but they DO know things could be improved. 
High Converting Copy
Short Form & Long Form
Better Results from Your Entire Funnel

Web Design

Does your website make you cringe? What's it doing to your customers!? We design stunning conversion machines, that go beyond your standard website.
Designed for Results
Conversion Machines
No Themes

Graphic Design

Every part of your marketing drives results, or pushes people away. We know what works and what converts.
Stunning Digital Graphics
Pixel-Perfect Print Artwork
Business Cards to Billboards
Modern & Scalable Formats

Business Coaching

When you're lost or need that extra guidance, we've got your back. We've seen what works and what doesn't across a huge range of verticals.
Profit-First Attitude
Goals That Kick A$$
Better Results Without Spending an Extra Cent

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Occupational Therapy Marketing Agencies Client Review
Carly Dibble
Meraki Home Design
READY TO TAKE ACTION?

Grow your business, faster than ever.

You're a business owner. You have a problem.
You want to grow your business with digital marketing.
But, you're not sure who to trust or who can get you the results you want.
Contact Us
100,000,000+ Generated
We've been there, done that - got the T-shirt 💪
We're dedicated to growing businesses for SMB owners like you.
Trusted Globally
We're helping grow businesses across the globe and reaching users in over 120 countries.
98% Retention Rate
Churn & Burn isn't our thing. Client's stick around, because of one reason. They're happy. 
Verified

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Meraki Home Design

16 December 2021
Verified

I spent almost 2 years trying to switch over to being self-employed full time. But having to juggle so many different aspects of marketing with very little time burnt me out. I met Casey just over 3 months ago, and he’s already convinced me to go full time with the number of consistent leads coming in! I’m so excited for the future. Thank you!

Jen

4 September 2021
Verified

Within a very short amount of time, the leads coming in the door were AMAZING!

Courtney Nightingale

11 August 2021
Verified

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Ben Howard

21 May 2021
Verified

After a decade of hands-on client experience (which I loved), I was ready to move up a level and focus on growing and managing my own OT business instead. Four marketing agencies later, I know exactly what I don’t need - big promises, exorbitant fees, and too much talk with no action. Casey is a one in a million find. We’ve been with him 3 years now and never looked back.

Jane L

16 March 2021
Verified

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!

Brent W

6 August 2019
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