Casey Jones, Head of Marketing at CJ&CO Australia

Advertising photography


You have a problem. You're a business owner and you need stunning photos for your business. Some people call us an Advertising Photographer, but you can just call us "that company who has grown our business with stunning imagery."

How We Do It

Answers Below

I'm blown the F*** away!

My business is thriving

Single-handedly grown my business.

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Lauren Crumlish
Lauren Crumlish

Speech Clinic

Hey Ma! We're In The News!

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We're a full-stack marketing agency. That means we do whatever it takes to get you the results you deserve. Sometimes, that even means we get our content featured by some small names like little ole Adobe!

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Are Your Photos Sorted?

Photography is a no-brainer.

Would you buy something you’ve never seen? Would you match with someone or swipe right on them if they were photoless? The only time you’ve ever been forgiving with a blurry, dark, grainy image on an e-commerce website is when you didn’t have to spend more than $5 on the purchase.

It’s exactly the same for your customers.

Neglecting photography is as good as signing the death warrant of your online presence – be it your eCommerce store, the service you’re selling, or the brand you’re promoting.

There are tons of studies, both formal and informal, that have proven time and again that:

  1. Having pictures converts significantly better than not having pictures.
  2. Having good pictures convert markedly better than bad or “good enough” pictures.

So much so, that there’s no need to delve into that. Just do a quick check of your own feelings. Imagine you had to buy something but didn’t have a photo to look at. Or think about having to choose between a clear, tasteful image where you know immediately what you’re buying; or an ugly, amateur one taken with an old cellphone in a dingy room.

You don’t need me to tell you that the unconscious thoughts immediately flooding your brain in that situation would sound like, “If they can’t even take a decent photo, will I even get it delivered on time or get any help if anything happens?”

It’s the difference between deciding whether to splurge on a white-sand holiday by the warm waves lapping at your ankles and skipping the websites which feature the same beach looking packed and grey on a dreary looking day – no matter how low the price.

It’s tossing up between buying what seems to be the same couch set from Company A that shows it from every angle from the wood frame to the cushion texture, to the embroidery detailing on the covers; and Company B that uses the one picture they got from their supplier which tells you absolutely nothing.

It’s making a snap decision to get your home theatre system set up by that happy, smiley, friendly-looking team from this dependable looking HiFi store… instead of the one manned by seemingly nameless, faceless people or Shutterstock models you see all over the place.

Details are everything. Being meticulous in your product photography shows an attention to detail that flows over to every other aspect of your business. Whether the consumer realizes it or not, your photography makes an instant impression.

We’ve all heard about the famous study that confirmed it takes 7 seconds to make a first impression when you meet someone (Willis & Todorov, 2006).

Did you know that when it comes to your online presence, that time becomes 35 times less?

Sheng, Lockwood & Dahal (2013), discovered that it actually takes less than 2/10 of a second to form a first impression with websites.

I know. That’s no time at all.

The other thing they found was that it takes 2.6 seconds for the viewers’ eyes to land on the part of the website that tells them if this first impression is going to be a good one, or a rubbish one. The positive news is, the longer they looked, the better their impression of the brand got.

This means, as far as your website, online store, or landing page is concerned, you need to make sure it pops and hits hard straight away. Then, you have 13 times longer (Yay! Literally two blinks worth) to get them to the most impressionable parts of your website. If you guessed that one of those parts would be the main image, you guessed right!

Once they get to your main image, they’ll spend a whole 5.94 seconds looking at it.

Stop for a minute and count to six seconds. One Mississippi, two Mississippi. More Mississippis. When you get to six, imagine being stared at for that long. It SOUNDS like no time at all. However, it’s long enough to make you squirm uncomfortably.

During that time, it’s not unexpected that you’d be self-conscious, wondering what the viewer is focusing on, wishing you had fixed your hair, and trying to suck your stomach in.

It’s no wonder we spend minutes and hours on our selfies before putting them up. The social animal in us can’t help but care about how we come across. And that, quite literally, is how you should be viewing the photography that represents your business.

Leave nothing to chance. Have it look the absolute best you can. Allow people to come in and grab an awesome first impression with just a glance. And of course, leave feeling like they quite liked what they saw, could trust the people behind it, and wouldn’t mind parting with some cash to get it from those particular guys.

If you’re convinced that photography is important, then let’s cut to the chase so you know exactly what you need:

First of the lot –

Photography credibility.


Shin, Breffni & Robson (2020), found that if viewers perceived that a photo was credible, they would automatically feel like the actual product is more valuable too.

Therefore, the best advice you can get right off the bat is to make your photos trustworthy. That in turn, builds trust for your product or service, and overall brand.

How do we make photos trustworthy, Casey?

Well, apart from the obvious bits and pieces such as shots that look professionally taken, some tricks I’ve discovered over the years that work wonders in elevating brand trust are:

  • Not using stock photography
  • Not having your photos mistaken for stock photography
  • Not using supplier photos

Doing any of the above, will make your business look like the jumble of eStores you see when you go to AliExpress, Wish, or Amazon. Tons of the same photos over and over. You won’t look different from anyone else. You know as well as I do, that when you’re faced with such options, you filter by price, and go for the lowest, free shipping-est one.

Don’t put yourself in that basket. Put the effort into getting your own photos done, and no one can nudge you out of the market by offering lower prices. Even if your products are identical!

Next, do (2018) found that potential customers rated the following elements as the most important in perceiving a high quality, value for money product.

If followed correctly with all elements combined in balance, it increased willingness to buy by 80%.

These are, in order of the study’s consumer ranked importance:

  • Textual information: As in, the words accompanying the image. Basically, aesthetically pleasing photos are crucial. Fantastic copy makes it even better (Learn all about what constitutes high-converting copy here).
  • Background colour: Use white space to draw the eyes of your audience towards the focal points you want them to see. You decide what’s what.
  • Composition: Use the golden ratio for that pleasing, sticky, “Wow, that’s a good picture” factor. The rule of thirds works well in a pinch. This bit of design theory would be a whole lecture all on its own, so for now, here’s a quick image to give you an idea of how the rule of thirds works:

This brings us to:

  • Focal elements: Make sure what you focus on is what the customer wants to see and it’s relevant to their life and expectations.
  • Props: Make it interesting and relevant, but not busy and overwhelming.

Remember, your potential buyers can’t feel, smell, hear, or use any of their other senses to check out your goods. All they have is their sight (unless you use video of course. More on that here). In which case, more information is imperative to getting that conversion from website window shopper to buyer. This means you need to get multiple pictures out there of each product.

Show off your handmade pottery from the top, bottom, side, or up close, so buyers can appreciate texture.

Get your occupational therapy clinic shown from the reception, to the consultation room, to the snoezelen or sensory space.

Get your luxury lingerie brand expressing the precise kind of high-end, snazzy, devil-may-care attitude that matches your brand voice. Not just with product photos, but ones showing off the experience as well.

How powerful is this?

Di et. al. (2014), found that conversion rate doubles by using two images, compared to using one.

How’s that for actionable!

Finally, let’s be mindful of locality. Your photos will do best if they resonate with the norms of the target audience. This means taking into account the kind of area they live in, the places they frequent, cultural practices, and especially, how familiar they are already with the product (Di et. al., 2014).

It’s a lot to learn, and a whole heap you need to get right. But, it’s something you simply cannot afford to get wrong. Sub-standard photography costs you leads, conversions, and ultimately, money in your pocket.

Great photography tweaked for your particular target market ushers in the sales and revenue for a long, long time.

Want to get it right the first time without going through the stress and time-suck of doing it all on your own?

As a full-stack marketer, one of my processes is to figure out the photography side of things. I match up your images to your brand voice, then link it all up to become one powerful message which fuels conversions.

Ready to take your business to the next level?




Di, W., Sundaresan, N., Piramuthu, R., & Bhardwaj, A. (2014, February). Is a picture really worth a thousand words? – On the role of images in e-commerce. Proceedings of the 7th ACM international conference on Web search and data mining, NY, USA. 

Do, P. (2018). The impact of product photography on consumer attention and perception. Arcada.

Sheng, H., Lockwood, N., & Dahal, S. (2013). Eyes Don’t Lie: Understanding Users’ First Impressions on Websites Using Eye Tracking. HIMI 2013: Human Interface and the Management of Information. Information and Interaction Design, 635–641.

Shin, Y., Noone, B., & Robson, S. (2020). An Exploration of the Effects of Photograph Content, Photograph Source, and Price on Consumers’ Online Travel Booking Intentions. Journal of Travel Research, 59(1), 120–139.

Willis, J., & Todorov, A. (2006). First impressions: Making up your mind after a 100-ms exposure to a face. Psychological Science, 17(7), 592–598.

  • Your Brand Is Our Focus.

  • The Attention You Deserve.

  • For Less Than Minimum Wage*

  • No Lock-in Agreements.

  • Everything You Need.

Ready? Let's grow your business together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

- Casey Jones

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How much would your business make with $5.55 leads and 30% conversion rates!?

These are real client results and we have 100s of screenshots and case studies that look just like this one. You'll find information all over our website that talks about us being a "Results" focused agency. This client achieved 231 conversions (lead form submission + phone calls) in 6 weeks. Their Avg. CLV (per client revenue) is ~$5200AUD.
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Within a very short amount of time, the leads coming in the door were AMAZING!

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Courtney Nightingale

The Parenting Edit


Grow your business, faster than ever.

You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.

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We've been there, done that - got the T-shirt 💪 We're dedicated to growing businesses for SMB owners like you.

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Our Photography Gets Results

The Full-Service Advertisment Photography Agency, with a Full-Stack of Results. Check out some of our Advertisment Photography results we've achieved over the years.
seo-results-australian-companyScreenshot of million dollar advertising campaigns on Google Ads for a CJ&CO clientFacebook Instagram Advertising ResultsA graph showing the growth of a website's traffic.A screenshot of a google spreadsheet with a number highlighted.A screenshot of the shopify analytics dashboard.Marketing Campaign Results Google Search Console ScreenshotGoogle Ads ResultsOrganic SEO GrowthScreenshot of $300,000 results for ecommerce clientScreenshot of advertising campaigns with between 5 and 29x return on ad spendTableau Graph Plotting Client's Sales Growth over 2 yearsCold Email Outreach Results for a CJ&CO ClientScreenshot of Allied Health Digital Marketing Campaign ResultsScreenshot of Google Advertising results 680+ conversion for a CJ&CO clientClient feedback of BabyBubScreenshot of Lead Generation campaign for Lead Generationseo-results-australian-companyScreenshot of Allied Health Digital Marketing Campaign ResultsCompetitive Niche Marketing Campaign Results Screenshot from Google AdsScreenshot of client's reaction to marketing resultsUSA Advertising Campaign generated $40,000+ from $900 of ad spend63% Open Rates for Email Campaign to 14,000 SubscribersLead Generation campaign results screenshot for a client of CJ&COScreenshot of Client Text Message Saying They're Blown Away with the Marketing ResultsEcommerce Email ScreenshotScreenshot of Purchase Conversion Value results from 5 campaigns totalling $100,000+ for CJ&CO clientScreenshot of Allied Health Google Ad Campaign ResultsReturn On Ad Spend from Social Media Advertising CampaignsScreenshot of Allied Health Digital Marketing Campaign ResultsLuxury Brand Marketing Results$80,000 Google Ad ResultsScreenshot of Organic Keyword Growth on Google Australia from SEMRushScreenshot of LinkedIn post about Australian Ecommerce business growth compared to competitors615+ conversions generated for client worth $25,000Graphic showing gross sales growth over the calendar yearBlack and white photo of SEO results100% Growth for Ecommerce Business MTD YoYScreenshot of SEO issues that were resolvedGoogle Display Ads Screenshot of Client ResultsScreenshot of Client Text Message Saying They're Blown Away with the Marketing ResultsGraph of ecommerce website's sessions per month growth over 4 yearsCore Web Vitals Lighthouse Speed Test Result ScoresGoogle Search Console Trend of Impressions and Clicks for new ClientScreenshot of Client Text Message Saying They're Blown Away with the Marketing ResultsWebsite design results client feedback

Ben Howard

Eclipse Tinting

Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further.

Jack Duke from Care Speech Pathology

Jack Duke

Care Speech Pathology

Carly Dibble

Meraki Home Design

Delivered outstanding results.... Super helpful and outstanding with his communication.

Harrison Westerman from Westy's Pressure Washing

Harrison Westerman

Westy's Pressure Washing

Courtney Nightingale

The Parenting Edit

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

babybub from BabyBub



Jack & Tabitha

Care Speech Pathology

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Lauren Crumlish from Speech Clinic

Lauren Crumlish

Speech Clinic

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing....

Stuart Taylor from The Audio Tailor

Stuart Taylor

The Audio Tailor

Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs and have taken the time to really understand our business and our customers. Couldn’t recommend them more highly.

Chris Jellis from Domain Health

Chris Jellis

Domain Health

Usama Akram
January 16, 2023
Stuart Taylor
December 2, 2022

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.

Albert Utset
November 15, 2022

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule. Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem). This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations. I honestly can't wait to work in many more projects together!

Harrison Westerman
October 15, 2022

Casey has gone above and beyond, he has delivered our standing results and through out the whole time from bouncing ideas around to the final result he has been super heap full and outstanding with his communication. I am so keen to post this video and share around, once again thank you Casey!!!

Sheriden Dobson
October 11, 2022

Casey is professional, enthusiastic and knowledgeable. He was quick to identify where we could improve our business, and made a huge impact to our brand. Could not recommend these guys enough!

Jack Duke
February 2, 2022

Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. Not only is Casey exceptionally skilled at creating highly effective marketing strategies and delivering real results, he's a pleasure to work with and a great communicator. He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider in our industry. He knows his stuff and we couldn't be happier. Five Stars.

Care Speech Pathology
January 18, 2022

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

Julie Allen
January 14, 2022

FIT Merchandising have been using the CJ & Co for about 7 years and love the professionalism , timely turnaround on projects , cost structure and all round quality of service we receive form them. Casey is highly skilled in all things digital marketing our brand would be lost with out his and his team.

Speech Language and Communication Needs Australia
December 20, 2021

CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.

Meraki Home Design
December 16, 2021

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Courtney Nightingale
August 11, 2021

Within a very short amount of time, the leads coming in the door were AMAZING!

Ben Howard
May 21, 2021

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Brent W
August 6, 2019

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!