Luxury brand marketing

Video Marketing Agency

650% Increase In Sales Thanks To Video Marketing.

You're a business owner and you know you need video marketing. You have a problem, you need more CUSTOMERS! And that's what we deliver. Some call us a Video Marketing Agency, but you can just call us "that company that drives all our profitable clients to us".

How We Do It

Answers Below

I'm blown the F*** away!

My business is thriving

Single-handedly grown my business.

Hey Ma! We're In The News!

As Seen On

As seen on seen on seen on Herald SunAs seen on the Daily TelegraphAs seen on the Courier MailAs seen on The AdvertiserAs seen on The MercuryAs seen on the Gold Coast BulletinAs seen in The ChronicleAs seen in SEOptimerAs seen in ExpressAs seen in Search Engine LandAs seen in Yahoo NewsAs seen in Microsoft StartAs seen on Digiday magazineAs seen on Aol. NewsAs seen on NasdaqAs seen on Yahoo FinanceAs seen on LifewireAs seen on American ExpressAs seen on The Korea TimesAs seen on USA TodayAs seen on 7 news logoAs seen on 7 news logoAs seen on 7 news logo

Featured By Adobe

We're a full-stack marketing agency. That means we do whatever it takes to get you the results you deserve. Sometimes, that even means we get our content featured by some small names like little ole Adobe!

It's !

Does Your Business Have a Killer Video Marketing Strategy?

“Video killed the radio star” didn’t resonate across the world because it’s just a catchy tune, but because it’s TRUE!

When it comes to online marketing – Video has killed everything!

When readers skim past dozens of words at a time, they can miss the message. The lack of inflection and tone in text can lead to misunderstandings about your brand’s voice. It’s always a smart digital marketing strategy to have some video content that takes your viewer by the hand, shows them what you’re all about, and leads them through your business offerings from beginning to end.

Sure, there are self-professed readers and there are die-hard listeners. But, by natural design, we are all watchers. There’s something about our ancient selves escaping from sabre-tooth tigers and hunting down wooly mammoths that has a lot to do with how our eyes are drawn to sudden movement and how our ears perk up at noise. All this makes our brains want to immediately react to what we see.

Bundle that up with the fact that we humans are also hardwired to be lazy, or to put it politely – take the path of least resistance – we have a situation where bright colors and catchy tunes are going to make us pay attention. If these colors and sounds send the same message over and over again in new, fresh, and interesting ways – then we gobble it all up!

Video Marketing – it’s officially a must-have!

I’m Casey Jones. I’m a digital marketer. I specialize in creating online video and video marketing strategy that turns viewers and swipers into your customers and loyal followers. All while telling your unique brand story. Looking for a video marketer that gets you? Let’s talk!

Forbes reported in 2020 and 2021 that while video usage trends were on an upward trajectory anyway, the pandemic blew video viewing out of the water. If you’re planning on using video marketing for your next ad campaign (and you really should), here’s what you need to take note of:

  • 96% of consumers watch more video now than last year
  • 80% of U.S. consumers pay for streaming video service
  • 73% of adults use YouTube
  • 95% of a message is retained when watched through video.
  • Video ad spending in the U.S. increased from $8.92 billion in 2017 to $10.18 billion in 2019
  • Mobile makes up 35% of video ad spend.
  • Researchers think video ad spend will go up to $12.66 billion by 2024 with mobile ads making up 73%
  • Video ad spend on social networks has jumped from $5.65 billion in 2017 to $14.89 billion in 2021

What this means for you: 

  1. If you don’t hop aboard the video marketing train, you’re missing out on a TON of viewers finding out about your product or service. Bye bye potential customer!
  2. Your video editing needs to be razor focused on how YouTube viewers behave and engage.
  3. Your marketing videos have to be optimized for mobile viewing, and
  4. It’s getting more and more competitive to get and retain attention for your video ads.

Great, so you know video marketing is going to be beneficial for your brand awareness and successful video marketing will be potentially lucrative for your business. However, this brings us to the million dollar question: How, precisely, do you make a brand video that engages, persuades, and ultimately makes you money?

Talk to me if you’d like a quick assessment of how video production, video content marketing, and video strategy can ramp up sales and revenue for your specific business.

In 2021, there’s no room for the old, “Hi, I’m Guy, from Guy’s Stuff. We’re a small family owned business that specializes in Things. Come on down and buy some.”

That might have worked back in the day when all we had were TV commercials that couldn’t be skipped. But today, anything that doesn’t resonate individually with your viewers within the first 1.7 seconds is going to be met with a sigh, eye-roll, and itchy trigger finger waiting to tap that “Skip Ad” button.

According to Facebook’s own data: The secret is to hook them in through that first 1.7 seconds, and if they watch 3 seconds, they’re more likely to watch 10 seconds!

Whew! Tough crowd!

But one that simply cannot be ignored.

The thing is, video watching is something that has increased exponentially with each new generation. When 85% of our teens watch almost 4 hours of YouTube a day, and video accounts for around 82% of all our internet traffic, your business must appeal to the tech savvy millennials, and tech savvier Gen-Z if it’s going to thrive or even survive.

Video marketers know that this crowd is glued to social media like Instagram, Youtube, and Twitter. They have low tolerance for blatant advertising. As a result, video advertising on any social media platform today looks less like a marketing tool and is dressed up to look more like a genuine testimonial video, helpful product demo, or educational videos like DIYs and How-To’s. Not to mention, their kids tend to view the world through devices – a trend that doesn’t seem to be going anywhere soon.

Today, whether for better or worse, the facts are that your audience is over-stimulated, easily bored, and craves entertainment. This means, your video marketing efforts need to tell your story in a way that makes them care.

Any video marketer you choose to work with should be positioning what YOU do as a solution to your target audience’s specific problems – all while making them sit up and enjoy what you have to say.

I never said it was going to be easy!

And that’s why you’re here.

If you’ve ever used Instagram stories, made a TikTok, dabbled in YouTube videos, or even edited your own home videos – you’ll know that unless you’re a super famous public figure, it isn’t easy to get loads of people watching. Although very talented people make it look easy, it’s rarely as easy as shooting something on your phone, uploading it, and dusting your hands off. Rather, there are fundamental artistic aspects that need to be respected in order to create a piece of work which speaks to the audience on an aesthetic, attractive, very personal level.

That’s because like drawing beautifully, making good music, or writing well – video making, video editing, and video marketing aren’t activities anyone can just pick up and figure out in a couple of days. It really does take skill, experience, and hundreds, if not thousands of hours of practice.

Getting a digital marketer that specializes in crafting those videos for engagement and video marketing for conversion, does however, make your life a whole lot easier. That’s because now you’re the CEO in the backseat telling the driver where you want to be.

“I want to triple my revenue by the end of the year.”

“I want to replace my income with my side hustle.”

“I want enough sales to grow my business so we’re competing with the biggest names in the industry.”

You have a clear idea of what you want, and you don’t need to take time out of your day (every day, for YEARS) to figure out the technicalities of each video ad to get there.

Think of it like ordering a gourmet meal from a restaurant. Getting customized clothes fitted at the tailor. Or talking through the lawn of your dreams with your landscaper. The brand vision is still yours, but now you have an expert to help you achieve it.

Here’s How:


Think of the last time you watched a good video, movie, or trailer.

Whether it was John Wick being badass, fast-paced Marvel heroes blowing things up, or a tear-jerking romantic comedy that kicked you in the feels and made you laugh all at the same time – you sat up and paid attention because those video editors understood the magic of:

Pacing and sequencing – We love quick cut-scenes, but too fast, and your audience feels unsatisfied (Galak, Kruger & Loewenstein, 2013).

Delays and interruptions – Slow it down a tad with a well-placed interruption to elicit satiation, enjoyment, and happiness – because now you’re pandering to their intrinsic desire to anticipate a climax at the end of it (Nelson & Meyvis, 2008; Nowlis, Mandel & McCabe, 2004).

Effective music choice – It’s hard to predict what resonates and what doesn’t because music acts as reminders of memories which are different for each person. But get the song choice right and that’s a big part in winning over viewers and customers (Abolhasani, Oakes & Oakes, 2017).

Start, peak, end, and trend audio volumes – Little things all add up. Even the changes in audio volume level throughout the video (Zauberman, Diehl & Ariely, 2006).

Oxytocin release and Emotional reactions – The best videos make us feel something (Zak, 2015).

Scene length – Keep it short and emotional for the win (Yang et. al., 2019)

I love technical detail as much as the next video marketer, but over the years of having the privilege to meet a great variety of clients from vastly different industries, one thing that makes your video marketing campaign stand out over the rest of ‘em is: Personality.

Good video ads capture all the above making you look sleek, professional, and really, really cool.

But, GREAT video ads capture what your brand, your day-to-day business, and your people are all about.

That personality is what shines through, above the nitty-gritty video editing. It’s the special sauce when it comes to what makes your video ads memorable.

That’s why it’s so important to actually speak to your digital marketer face-to-face (or voice-to-voice) and have a deeper discussion about what it means to be You.

If you’re ready for us to have that chat, shoot me a message right now to book your FREE consultation.

I look forward to meeting you!

  • Your Brand Is Our Focus.

  • The Attention You Deserve.

  • For Less Than Minimum Wage*

  • No Lock-in Agreements.

  • Everything You Need.

Ready? Let's grow your business together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

- Casey Jones

Contact us

Last updated

Driving Results With Video

The Full-Service Video Marketing Agency, with a Full-Stack of Results. Check out some of our Video Marketing results we've achieved over the years.
seo-results-australian-companyScreenshot of million dollar advertising campaigns on Google Ads for a CJ&CO clientFacebook Instagram Advertising ResultsA graph showing the growth of a website's traffic.A screenshot of a google spreadsheet with a number highlighted.A screenshot of the shopify analytics dashboard.Marketing Campaign Results Google Search Console ScreenshotGoogle Ads ResultsOrganic SEO GrowthScreenshot of $300,000 results for ecommerce clientScreenshot of advertising campaigns with between 5 and 29x return on ad spendTableau Graph Plotting Client's Sales Growth over 2 yearsCold Email Outreach Results for a CJ&CO ClientScreenshot of Allied Health Digital Marketing Campaign ResultsScreenshot of Google Advertising results 680+ conversion for a CJ&CO clientClient feedback of BabyBubScreenshot of Lead Generation campaign for Lead Generationseo-results-australian-companyScreenshot of Allied Health Digital Marketing Campaign ResultsCompetitive Niche Marketing Campaign Results Screenshot from Google AdsScreenshot of client's reaction to marketing resultsUSA Advertising Campaign generated $40,000+ from $900 of ad spend63% Open Rates for Email Campaign to 14,000 SubscribersLead Generation campaign results screenshot for a client of CJ&COScreenshot of Client Text Message Saying They're Blown Away with the Marketing ResultsEcommerce Email ScreenshotScreenshot of Purchase Conversion Value results from 5 campaigns totalling $100,000+ for CJ&CO clientScreenshot of Allied Health Google Ad Campaign ResultsReturn On Ad Spend from Social Media Advertising CampaignsScreenshot of Allied Health Digital Marketing Campaign ResultsLuxury Brand Marketing Results$80,000 Google Ad ResultsScreenshot of Organic Keyword Growth on Google Australia from SEMRushScreenshot of LinkedIn post about Australian Ecommerce business growth compared to competitors615+ conversions generated for client worth $25,000Graphic showing gross sales growth over the calendar yearBlack and white photo of SEO results100% Growth for Ecommerce Business MTD YoYScreenshot of SEO issues that were resolvedGoogle Display Ads Screenshot of Client ResultsScreenshot of Client Text Message Saying They're Blown Away with the Marketing ResultsGraph of ecommerce website's sessions per month growth over 4 yearsCore Web Vitals Lighthouse Speed Test Result ScoresGoogle Search Console Trend of Impressions and Clicks for new ClientScreenshot of Client Text Message Saying They're Blown Away with the Marketing ResultsWebsite design results client feedback

Ben Howard

Eclipse Tinting

Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further.

Jack Duke from Care Speech Pathology

Jack Duke

Care Speech Pathology

Carly Dibble

Meraki Home Design

Delivered outstanding results.... Super helpful and outstanding with his communication.

Harrison Westerman from Westy's Pressure Washing

Harrison Westerman

Westy's Pressure Washing

Courtney Nightingale

The Parenting Edit

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

babybub from BabyBub



Jack & Tabitha

Care Speech Pathology

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Lauren Crumlish from Speech Clinic

Lauren Crumlish

Speech Clinic

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing....

Stuart Taylor from The Audio Tailor

Stuart Taylor

The Audio Tailor

Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs and have taken the time to really understand our business and our customers. Couldn’t recommend them more highly.

Chris Jellis from Domain Health

Chris Jellis

Domain Health

Usama Akram
January 16, 2023
Stuart Taylor
December 2, 2022

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.

Albert Utset
November 15, 2022

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule. Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem). This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations. I honestly can't wait to work in many more projects together!

Harrison Westerman
October 15, 2022

Casey has gone above and beyond, he has delivered our standing results and through out the whole time from bouncing ideas around to the final result he has been super heap full and outstanding with his communication. I am so keen to post this video and share around, once again thank you Casey!!!

Sheriden Dobson
October 11, 2022

Casey is professional, enthusiastic and knowledgeable. He was quick to identify where we could improve our business, and made a huge impact to our brand. Could not recommend these guys enough!

Jack Duke
February 2, 2022

Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. Not only is Casey exceptionally skilled at creating highly effective marketing strategies and delivering real results, he's a pleasure to work with and a great communicator. He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider in our industry. He knows his stuff and we couldn't be happier. Five Stars.

Care Speech Pathology
January 18, 2022

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

Julie Allen
January 14, 2022

FIT Merchandising have been using the CJ & Co for about 7 years and love the professionalism , timely turnaround on projects , cost structure and all round quality of service we receive form them. Casey is highly skilled in all things digital marketing our brand would be lost with out his and his team.

Speech Language and Communication Needs Australia
December 20, 2021

CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.

Meraki Home Design
December 16, 2021

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Courtney Nightingale
August 11, 2021

Within a very short amount of time, the leads coming in the door were AMAZING!

Ben Howard
May 21, 2021

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Brent W
August 6, 2019

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!