Marketing Strategy Consultant

Marketing Strategy So Good, Your Competitors Will Try And Steal It.

Work with a marketing consultant who plans the strategy and has the team to run it. Casey Jones and the CJ&CO team map out where your next customers will come from, what it will cost to win them and which channels to back first.

Book a Free Strategy Call See Our Results

5-star Google rating

Founder-led
Plan and execution in-house
No lock-in

Casey Jones, founder of CJ&CO, in a strategy session with a client at a meeting table — Casey Jones, Founder

I'm blown the F*** away!
My business is thriving
Single-handedly grown my business.

Trusted Globally

We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

$175,000,000+ Client Revenue

Hey Ma! We're In The News!

As Seen On

What you get

What a Marketing Strategy Engagement Includes

A strategy is only useful if it tells you what to do on Monday. Every engagement ends with a plan you can act on, whether your team runs it or ours does.

And if you want it done for you, the same team builds it out through Google Ads, SEO and lead generation campaigns.

Book a Free Strategy Call

Marketing and Tracking Audit

We go through your website, ad accounts, analytics and past results to find what's working, what's leaking money and what isn't being measured at all. Broken or missing tracking comes up a lot, and it's hard to grow what you can't measure.
Customer and Competitor Research

Who buys from you, what they search for, which competitors show up instead of you and what they're offering. This is where your positioning and messaging come from.
Forecast and Budget

We model what each channel could realistically return on your budget, using keyword data, benchmark costs and your own numbers, so you know what success looks like before you spend a dollar.
Channel Plan

Which channels to back first and which to leave alone: Google Ads, Meta Ads, SEO, email, your website or something offline. We only recommend channels that can pay for themselves in your market.
90-Day Roadmap

Clear priorities for the next quarter, who owns each one and the measures we'll judge it by. Strategy is a working document, so we review it as results come in and adjust.
Implementation, If You Want It

Most consultants hand over a slide deck and leave. Our in-house team of 15+ specialists can build the website, run the ads and do the SEO, or brief your team and suppliers instead.

Consultant or agency?

A Marketing Strategy Agency That Runs the Plan, Too

Within a very short amount of time, the leads coming in the door were AMAZING!

Courtney Nightingale

Founder

The Parenting Edit

Typical Consultant

Hands over a slide deck and leaves
Recommends channels they don't run
Forecasts built on guesswork
Open-ended hourly billing
Reports on activity
A junior after the pitch
Long lock-in contracts

Plans it, then builds and runs it
Every channel we recommend, we run daily
Forecasts from keyword costs and your numbers
Quoted upfront, delivery date agreed
Measured in enquiries, sales and revenue
The founder on every strategy call
Month to month, 30 days' notice

Book a Call

How CJ&CO compares with a typical marketing consultant

Who it's for

Digital Marketing Strategy for Every Stage of Business

A sole trader chasing their first steady month and a national brand defending market share need very different plans. The questions are the same, though: where are the customers, what will they cost to win, and what should you stop spending on?

Here's what a strategy usually focuses on at each stage.

Starting Out or Relaunching

One or two channels done properly, not seven done badly. We pick the fastest route to enquiries for your budget, usually search, and set up tracking from day one so every dollar teaches you something.
Stuck on a Plateau

Growth has flattened and nobody can say why. We find the leak, whether it's rising cost per lead, a website that stopped converting or a channel that's run out of new customers, and fix that first.
Scaling What Works

One channel is profitable and you want more of it. We work out how far it can stretch before returns drop, and which second channel is most likely to add customers rather than shuffle the same ones.
Established Team, Needs Direction

You have marketers, agencies or both, but no single plan tying them together. We set the priorities, the budget split and the measures, then brief everyone so the work lines up.
Ecommerce Brands

Plans built around margin, not just revenue: which products to push, how much to spend on new customers versus repeat buyers, and where email marketing can lift lifetime value.
Service Businesses and Clinics

Plans built around enquiries and capacity: the searches that turn into booked jobs, the suburbs worth targeting and how many leads your team can actually handle each week.

Your strategist

A Marketing Strategist Who Still Runs Campaigns

Casey Jones founded CJ&CO and leads every strategy call himself. The advice comes from someone whose team runs Google Ads, Meta Ads, SEO, websites and email every day, so it's grounded in what those channels cost and return right now.

Want the longer story? Read about CJ&CO.

Casey Jones, founder of CJ&CO, standing at his desk

Founder-Led, Start to Finish

You won't pitch to a director and then get handed to a junior. Casey is on the first call, the planning sessions and the quarterly reviews.
Big-Brand Experience, Small-Business Pragmatism

The team brings 70+ years of combined experience, including work with Burberry, Nike, Tesco and the Wonderful Indonesia campaign. Most of our clients are small and medium Australian businesses, and the plan is always sized to your budget.
Numbers Before Adjectives

Our clients have reported $175M+ in revenue, and we manage millions in ad spend. That gives us real benchmarks for cost per click, cost per lead and conversion rates to plan against, instead of best guesses.
Featured in the Press

CJ&CO has appeared in Forbes, Entrepreneur, HubSpot, Search Engine Land and Yahoo Finance, among others.
A Full Team Behind the Plan

15+ specialists across paid ads, SEO, design, development, copywriting and email, so every recommendation has someone who can deliver it.

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!

babybub

Last updated 11th October

Marketing Strategy That Gets Results

The Full-Service Digital Marketing Strategy Agency, with a Full-Stack of Results. Check out some of our Digital Marketing Strategy results we've achieved over the years.

Ready? Grow Your Dream

Carly Dibble from Meraki Home Design — Carly Dibble Meraki Home Design

Shopify: total sales, year on year

106% sales growth on the same month a year earlier

A retailer with a shop and an online store took $301,322 in September 2020, up 106% year on year: point-of-sale sales rose 97% and online store sales 263%.
Tableau: sales over time

$100K to $800K sales, as marked on the chart

A client's sales, charted in Tableau from 2018 to 2021, climbed from the $100K mark to the $800K mark.
Google Ads: conversion value

$78K conversion value from $8,330 in spend

$8,330 in spend brought in $78,328 in conversion value: 481 conversions at $17.30 each, including 208 phone calls.

By the numbers

Proof, not promises.

We'd rather show you than tell you. Here's the scoreboard so far, and we're only getting started.

$ 175 M+ Reported Client Revenue

10,000 +

Keywords Ranked On Page #1 of Google
Millions

In Managed Ad Spend
Millions

Generated from Email Marketing
15 +

Experts, And Growing Fast!
5 Star Rated Agency

It's 19th October!

Meet Your Marketing Strategist

Casey Jones Founder, CJ&CO

Hey, I'm Casey Jones, founder of CJ&CO.

When you hire a marketing strategist, you're really buying judgement. Which channel first? How much to spend? What to stop doing? A good strategy answers those questions with numbers, not adjectives.

I didn't start in a marketing department. I started as a professional musician, building an audience on a shoestring budget, and learned early that attention only matters when it turns into sales. That lesson built CJ&CO.

Today we're a team of 15+ specialists. We've helped generate $175M+ in reported client revenue, the team brings 70+ years of combined experience, and CJ&CO has been featured in Forbes, HubSpot, Entrepreneur and Search Engine Land.

What makes a strategy worth paying for

Most marketing strategies fail in the handover. A consultant writes a clever plan, someone else has to execute it, and six months later nobody can say whether it worked.

We do it differently. The people who write your plan are the same people who can build the website, run the ads and do the SEO. So every recommendation has to survive contact with reality: real keyword costs, real conversion rates and your real budget.

How we'll work together

A candid first call. You tell me where the business is and where you want it to be, and I'll tell you straight whether we can help.
Audit and research. We dig into your website, ad accounts, analytics, customers and competitors.
The plan. A forecast, a channel plan and a 90-day roadmap with clear priorities and the measures we'll judge it by.
Execution and review. Our team runs it or briefs yours, and we review the numbers every month and the plan every quarter.

Want to know more about the team first? Read our story. Otherwise, book a call with me and let's see what's possible.

Claim Your Spot

Free $500 Marketing Evaluation

We'll deep dive into your business, your competitors, and tell you how Digital Marketing Strategy can help your business. Giving you valuable insights via video.

We don't work with 'just any business'.

We don't want 100s of clients. We want to work with a select few that we cherish like your favourite jumper from Grandma.

Only 1 spot remains in October

A deep dive into your business
A look at what your competitors are doing
Your insights, explained on video

Terms & Conditions apply. Only available for selected businesses.

Ready? Let's Grow Your Business Together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

Casey Jones Founder, CJ&CO

Your Brand Is Our Focus.
The Attention You Deserve.
For Less Than Minimum Wage*
No Lock-in Agreements.
Everything You Need.

Straight answers

Marketing Consultant FAQs

What business owners usually ask before hiring a marketing strategy consultant. Anything else? Ask Casey on a call.

Book a Free Call

Have more questions? Book a free call.

A marketing consultant works out where your next customers will come from and how to win them profitably. That means auditing what you're doing now, researching your customers and competitors, forecasting what each channel could return and turning it into a plan with clear priorities.

The difference with CJ&CO is that we don't stop at the plan. The same team can build the website, run the campaigns and report on the results.

It depends on the size of the business and how many channels are involved, so we quote after a first call rather than forcing you into a package.

If we then run the plan for you, strategy and account management are built into the monthly retainer, and ongoing services run month to month with 30 days' written notice. Ad spend is separate and paid directly to Google or Meta.

Yes, if you want us to. Design, development and marketing all happen in-house, so we can build your website, run your Google Ads and Meta Ads and handle your SEO. If you have your own team or suppliers, we'll brief them and keep the plan on track instead.

The first call takes 15 minutes. From there, timing depends on how much data you already have and how many channels are in play, and we agree a delivery date upfront. A strategy is never really finished, though: we review the numbers monthly and refresh the roadmap every quarter as results come in.

Casey Jones, founder of CJ&CO, leads every strategy call. Behind him is a team of 15+ specialists across paid ads, SEO, design, development, copywriting and email, so the person advising you has people who can execute. Read more about us.

If you have a capable team and just need direction, a consultant is enough. If nobody in the business has time to run the campaigns, you need an agency. Most growing businesses need a bit of both, which is why we offer strategy on its own or strategy with the execution attached.

Yes. For some clients we're the entire marketing department. For others, we're a strategic partner supporting an internal team, or a specialist team filling a gap like paid ads, SEO or web development. The plan is written so whoever runs it knows exactly what to do.

$175+ Million Reasons

We love what we do. We love helping business owners take their businesses to the next level. And we love being able to share this feedback with you.

Excellent

Google reviews

Video review

Ben Howard

Eclipse Tinting
3 June 2026

I cannot recommend CJ&CO highly enough.

I am super happy with the custom-made business website they created for me. They possess an amazing rare ability to take loose ideas and concepts and truly bring them to life in a way that exceeded all my expectations. What sets Casey and his team apart is their high level of expertise. They didn't just build what I asked for, they provided invaluable recommendations to ensure the website would not only look amazing but also be highly effective in attracting leads. Throughout the entire process, the team demonstrated True Professionalism & Patience: They were incredibly open to discussing my feedback and making adjustments; Clear & Consistent Communication: I was never left in the dark; they kept me updated every step of the way; Impeccable Timing: Their commitment and dedication to meeting our project timelines were outstanding. We have recently launched our marketing campaign with CJ&CO, and I feel certain that their deep knowledge and the superb website they produced will soon draw in new clients. If you are looking for a top-tier digital marketing agency to create a website for you, I strongly recommend CJ&CO. Casey and his team are super amazing!

Jib Esperida

Google review
28 April 2026

Casey and his team has been instrumental in bringing my website to life.

Their attention to detail, responsiveness, and ability to understand exactly what I needed made the entire process smooth and efficient. Highly recommend him to anyone looking for a reliable and skilled developer.

Salah mazin

Google review
CJ&CO have single-handedly grown my business.

We’re now turning away $60,000 every week in organic leads. Because we just don’t have the capacity.

Lauren Crumlish

Speech Clinic
1 April 2026

Absolutely thrilled with the website CJ&CO created for us!

They did an amazing job: modern, clean, and super user-friendly. Highly recommend!

Johnnie Stavrou

Google review
Video review

Courtney Nightingale

The Parenting Edit
17 November 2025

Working with this web designer was an absolute pleasure.

The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth, and their communication was always prompt and professional. Most importantly, they absolutely nailed the brief. I couldn’t be happier with the final result, highly recommend!

Shallon Duck

Google review
27 July 2025

CJ&CO did an amazing job creating my website

Bradley John

Google review
Client message
2 December 2022

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.

Stuart Taylor

Client testimonial
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

babybub

BabyBub
20 December 2021

CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.

Speech Language and Communication Needs Australia

Client testimonial
11 August 2021

Within a very short amount of time, the leads coming in the door were AMAZING!

Courtney Nightingale

Client testimonial
Video review

Wonderful Indonesia

Wonderful Indonesia
6 August 2019

I used to enjoy doing my own marketing.

Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!

Brent W

Client testimonial

The inquiries just keep coming and the business is unrecognizable!

We now have four full-time employees.

Tabitha & Jack

Care Speech
25 May 2026

Working with Casey on the Keevo Health website has honestly been one of the best decisions I’ve made for my business. Building a telehealth brand is not easy especially when you’re trying to create something premium, compliant, modern, high-converting, and actually different from the rest of the market. From day one, Cinco understood the vision immediately and brought it to life better than I could’ve imagined. What impressed me the most wasn’t just the design quality it was the patience, communication, creativity, and attention to detail throughout the entire process. No matter how many tweaks, refinements, late-night ideas, or changes I threw at him, he always handled everything professionally and genuinely cared about getting the final result perfect. The website now looks premium, clean, trustworthy, and exactly aligned with the long-term vision of Keevo Health. It doesn’t just “look good” it feels like a real high-end healthcare brand. In a world where a lot of people overpromise and underdeliver, Casey genuinely goes above and beyond. Hard worker, highly skilled, easy to work with, and someone who actually takes pride in what he does . Could not recommend him enough to anyone looking to build a serious brand or website. Thank you again mate, appreciate all the effort, patience, and support throughout this journey. Excited for what’s ahead 🚀

Mike Gupta

Google review
Video review

Carly Dibble

Meraki Home Design
4 April 2026

Great Service, Impressive website creation.

Enjoyed the process :) Look forward to the launch!

Andrew Darmos

Google review
Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.

Chris Jellis

Domain Health
16 March 2026

After countless attempts with other companies and always being left disappointed, finding Casey and the Team has been the biggest blessing. The quality, knowledge and professionalism is second to none. I’ve since engaged CJ&CO for the design and build of 2 of my business's websites and ongoing SEO works. Couldn’t be happier with the service and care I’ve received since day one! Special thanks to Casey and Mits! Would and have recommended to others!

Mitchell Cross

Google review
Client message
29 October 2025

Communication.

The communication between CJ&CO (particularly Casey and Mits) was quick, clear and provided easily understandable information. They balance patience and walking their clients through the journey with efficiency really well. They understand how to directing the Client based on their learned experience whilst being open to Clients ideas resulting in a superb end product. Highly recommended.

Hishaam Tayob

Google review
11 July 2025

Working with CJ&CO was nothing short of exceptional.

From the very first conversation, they understood exactly what I needed for my website and brought it to life with precision, creativity, and a genuine care for the brand vision. The final product exceeded all expectations, both visually and functionally. Casey and Mits were professional, attentive and genuinely invested in bringing the site to life It was a seamless experience from start to finish, and I couldn’t be happier with the result.

Zac Hames

Google review
Video review

Jack & Tabitha

Care Speech Pathology
18 January 2022

The enquiries just keep coming and the business is now unrecognisable.

But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

Care Speech Pathology

Client testimonial
Delivered outstanding results. Super helpful and outstanding with his communication.

Harrison

Westy’s Pressure Washing
16 December 2021

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Meraki Home Design

Client testimonial
Extremely happy with Casey and his team. If you’re looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further.

Jack Duke

Care Speech Pathology
21 May 2021

My business is thriving.

They developed a new easy to use website for me whilst also managing my Google AdWords account.

Ben Howard

Client testimonial

Marketing Strategy Consultant

Marketing Strategy So Good, Your Competitors Will Try And Steal It.

Trusted Globally

As Seen On

What a Marketing Strategy Engagement Includes

Marketing and Tracking Audit

Customer and Competitor Research

Forecast and Budget

Channel Plan

90-Day Roadmap

Implementation, If You Want It

A Marketing Strategy Agency That Runs the Plan, Too

Typical Consultant

Digital Marketing Strategy for Every Stage of Business

Starting Out or Relaunching

Stuck on a Plateau

Scaling What Works

Established Team, Needs Direction

Ecommerce Brands

Service Businesses and Clinics

A Marketing Strategist Who Still Runs Campaigns

Founder-Led, Start to Finish

Big-Brand Experience, Small-Business Pragmatism

Numbers Before Adjectives

Featured in the Press

A Full Team Behind the Plan

Marketing Strategy That Gets Results

Three client growth results

Proof, not promises.

Meet Your Marketing Strategist

What makes a strategy worth paying for

How we'll work together

Free $500 Marketing Evaluation

Services That Put the Strategy to Work

Google Ads

SEO

Lead Generation

Website Design

Ready? Let's Grow Your Business Together.

Marketing Consultant FAQs

What does a marketing consultant do?

How much does a marketing strategy cost?

Do you implement the plan too?

How long does a marketing strategy take?

Who will I actually work with?

Marketing consultant or marketing agency: which do I need?

Do you work with in-house marketing teams?

$175+ Million Reasons

Ben Howard

Lauren Crumlish

Courtney Nightingale

babybub

Wonderful Indonesia

Tabitha & Jack

Carly Dibble

Chris Jellis

Jack & Tabitha

Harrison

Jack Duke

Give us a shout!