“Facebook Ads don’t work and they’re expensive and complicated.”
This is the single most common thing I hear from business owners whenever I bring Facebook ads up.
Stop and think about this for a moment: If that was true, Facebook revenue wouldn’t be going up every single year. From 2019 to 2020 alone, it went up from USD67.9 billion to USD84.2 billion. That’s a 21% increase! Keep in mind that 98% of that spending is in ad revenue in both 2019 and 2020.
In fact, here’s how spending on Facebook has grown since 2011: