Advertising Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Advertising? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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Google Ads Optimisation: A Practical Guide for SMBs
Why Optimisation Matters More in 2026 Than It Did Two Years Ago Cost-per-click has risen approximately 13% year-over-year, with 87% of industries reporting higher CPCs than the previous period (WordStream, 2025). For Australian SMBs spending between $1,000 and $50,000 a month on paid search, that shift means google ads optimisation is no longer a nice-to-have…
Gracie Jones
May 19, 2026
Negative Keywords Google Ads: The SMB Guide That Saves Spend
Why Negative Keywords Are the Most Neglected Lever in Small Business Google Ads If you are running Google Ads as an Australian small business, industry data consistently shows that between 10% and 30% of paid search spend is consumed by queries that have no realistic chance of converting: that is between $1,200 and $54,000 per…
Gracie Jones
May 18, 2026
How to Incorporate Corporate Social Responsibility into Your Campaigns?
In the modern environment where consumers are more socially aware than ever, incorporating Corporate Social Responsibility (CSR) initiatives into your business is growing paramount. A carefully designed CSR strategy helps in building brand image and also in establishing a stronger relationship with your audience. In this guide, we’ll explore actionable tips to incorporate CSR into…
Gracie Jones
November 4, 2025
Traditional Advertising vs. Digital Marketing: Where to Invest in 2025
In the ever-evolving landscape of marketing, Australian businesses face a crucial decision: how to allocate their advertising budgets in 2025. As the digital realm continues to expand its influence, the question of traditional advertising versus digital marketing becomes increasingly complex. This comprehensive analysis will guide you through the intricacies of both approaches, helping you make…
Gracie Jones
February 17, 2025
Overview of Business Advertising Standards in New Zealand – What’s the Future Outlook?
New Zealand’s business advertising standards are widely considered as some of the best in the industry. Most are run through the Advertising Standards Code, which is regularly updated and applies to most industries, like, for example, alcohol advertising. Public members can complain to the ASA for any unlawful ads, after which the governing body can…
Casey Jones
December 10, 2024
The Benefits of Retargeting Ads: Everything You Should Know
Alright, let's dive into the world of retargeting ads and explore their many benefits. But before we unpack all the benefits of retargeting ads, I want you to imagine something momentarily. Picture yourself scrolling through your favourite social media platform when suddenly you see an ad for those snazzy shoes you were eyeing last week.…
Gracie Jones
June 26, 2024
Marketing for Plumbers in Australia: Strategies to Boost Your Business
As a plumber in Australia, you know that your skills are in high demand. However, with so many plumbing businesses, standing out from the crowd can be challenging. That's where effective marketing comes in. Implementing the right marketing strategies can attract more customers, increase your revenue, and grow your business. This article will explore some of the…
Gracie Jones
April 26, 2024
The Top 8 Facebook Ads Tools to Supercharge Your Campaigns in 2024
In the ever-evolving world of digital marketing, Facebook Ads have emerged as a powerful tool for businesses to reach their target audience and drive conversions. However, managing successful campaigns can take time and effort with the platform's complexity and constant updates. That's where Facebook Ads tools come into play, offering a range of features to…
Gracie Jones
April 26, 2024
The Ultimate Guide to Mastering Facebook Carousel Ads
In the ever-evolving digital marketing landscape, Facebook carousel ads have become a powerful tool for businesses to captivate their audience and drive conversions. With their visually stunning and interactive format, these ads offer a unique opportunity to showcase multiple products or services in a single ad unit, creating an immersive and engaging experience for potential…
Gracie Jones
April 26, 2024