Advertising Blog

Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Advertising? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.

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What is the Stickiness Factor? Mastering Engagement and Retention

What is the Stickiness Factor? Mastering Engagement and Retention

In today's digital era, where the competition for attention spans feels more like a high-stakes game, the "Stickiness Factor" concept emerges as a beacon for content creators and marketers alike. This enigmatic quality, which makes an idea, product, or message memorable and compels the audience to return for more, is not just a matter of…
Konger
March 18, 2024
What is PPC Management: Your Comprehensive Guide

What is PPC Management: Your Comprehensive Guide

In today's digital-first marketplace, Pay-Per-Click (PPC) advertising stands as a cornerstone for businesses aiming to thrive online. The art and science of PPC management, a complex yet captivating realm, involves steering the ship of your online advertising strategy towards uncharted waters of success and profitability. But what is PPC management, and how can mastering it…
Konger
March 11, 2024
7x Proven Google Ads Strategies NDIS Businesses

7x Proven Google Ads Strategies NDIS Businesses

Are you struggling to attract qualified leads for your NDIS business? You're not alone. Many NDIS providers find it challenging to reach their target audience and generate consistent leads. But what if I told you that Google Ads could be the solution you've been searching for? In this comprehensive guide, I'll share 7 proven strategies…
Casey Jones
March 7, 2024
How to Add Promotion on LinkedIn in 2024: The Ultimate Guide

How to Add Promotion on LinkedIn in 2024: The Ultimate Guide

If you've recently been promoted to a new job title, job position, or senior position within your current company, it's time to showcase your career progression and professional growth on LinkedIn. Whether in the same company or starting a new job, updating your LinkedIn profile with your job promotion is crucial for future career prospects.…
Konger
March 6, 2024
What Is Display Advertising? An In-Depth Look at the Digital Marketing Powerhouse

What Is Display Advertising? An In-Depth Look at the Digital Marketing Powerhouse

In the ever-evolving digital world, the query 'What is display advertising?' opens the door to a realm where creativity meets technology. This intriguing intersection is not just about understanding a concept; it's about exploring a dynamic and multifaceted marketing strategy. Join us as we delve deeper into display advertising, uncovering its nuances and discovering its…
Konger
December 20, 2023

What is CTV Advertising?

Connected TV (CTV) advertising has revolutionized the way brands connect with their audiences. In this comprehensive guide, we will delve into the world of CTV advertising, exploring its nuances, best practices, and strategies for creative excellence. From understanding the types of CTV ads to crafting a winning CTV advertising strategy, this article will equip you…
Konger
December 15, 2023
What is Programmatic Advertising? The Future of Advertising

What is Programmatic Advertising? The Future of Advertising

In the ever-evolving digital marketing landscape, one term that has been creating a buzz is "programmatic advertising." But what exactly is programmatic advertising, and why is it considered the future of marketing? In this comprehensive guide, we will delve into the world of programmatic advertising, exploring its definition, how it works, its advantages, and why…
Konger
December 8, 2023
What is Programmatic Advertising: A No BS-Guide

What is Programmatic Advertising: A No BS-Guide

Let's cut the crap and get right to it: Programmatic advertising uses software and algorithms to automate buying and selling digital advertising. Instead of having actual humans negotiate prices and placements for ads, programmatic advertising relies on machines and math to get ads in front of the right eyeballs. I know, thrilling stuff. But as…
Konger
October 27, 2023
A Guide to Finding the Best Google Ads Agency (and Why CJ&CO Should Be Your Top Choice)

A Guide to Finding the Best Google Ads Agency (and Why CJ&CO Should Be Your Top Choice)

Google Ads. The mere mention is enough to strike fear into the hearts of many a marketer. With over 3.5 billion searches on Google daily, getting your ads to appear at the top of those coveted search results can feel like an impossible quest. But fret not, weary traveller - with the right guide, you…
Konger
October 20, 2023