Advertising Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Advertising? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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What is Programmatic Advertising: A No BS-Guide
Let's cut the crap and get right to it: Programmatic advertising uses software and algorithms to automate buying and selling digital advertising. Instead of having actual humans negotiate prices and placements for ads, programmatic advertising relies on machines and math to get ads in front of the right eyeballs. I know, thrilling stuff. But as…
Konger
October 27, 2023
A Guide to Finding the Best Google Ads Agency (and Why CJ&CO Should Be Your Top Choice)
Google Ads. The mere mention is enough to strike fear into the hearts of many a marketer. With over 3.5 billion searches on Google daily, getting your ads to appear at the top of those coveted search results can feel like an impossible quest. But fret not, weary traveller - with the right guide, you…
Konger
October 20, 2023
How does Google Adsense Work and Why You Should Care?
Let's face it, the internet is a wild and wacky place, filled with cat videos, memes, and a never-ending stream of information. But amidst all the chaos, one thing keeps the digital world spinning: advertising. And when it comes to online advertising, Google AdSense is the kingpin. So, how does Google AdSense work? Buckle up,…
Konger
August 29, 2023
The Big Lead: Navigating the Power of Lead Enforce
If sales were a theatrical production, leads would be the show's star, and Lead Enforce is the expertly trained director guiding the performance towards success. A powerful tool, it requires an understanding of the protagonist, audience and a fair amount of dramatic flair to make it shine genuinely. Act I: Setting the Scene - What…
Konger
May 22, 2023
What is Addressable Geofencing: More Than Just a Passing Fad
Imagine walking down the street, minding your own business, and BAM! You receive a notification on your phone. It's a coupon for that coffee shop you're passing by. Coincidence? I think not. Welcome to the world of addressable geofencing. But what is addressable geofencing, and why should you care? Let's dive in! What Is Addressable…
Konger
May 19, 2023
Break the Mold: Innovative Marketing Ideas Examples that Redefined Success
You can't swing a selfie stick these days without hitting an over-hyped marketing campaign that promises to "revolutionize the industry." But let's be real for a moment: How many of these "innovative marketing ideas examples" have truly stirred your soul or, more importantly, loosened your wallet? It is the hard truth: If your marketing strategy…
Konger
May 18, 2023
Harnessing Creative Strategy in Advertising: Unleashing Your Inner Picasso
Are you stuck in the Sahara Desert of sameness in advertising? Thirsty for a riveting oasis of creativity that stands out in the sea of mediocrity? It's time to talk about "Creative Strategy in Advertising." The Glue That Holds It All Together: Creative Strategy Creative strategy is the invisible glue that holds your advertising campaign…
Konger
May 18, 2023
A Deep Dive into Creative Strategy: Unleashing the Potential of Your Brand
Boom! The term "creative strategy" hits you like a thunderbolt. But what does it really mean? Can it transform your business into a brand? Can it bolster your online visibility and skyrocket your conversions? My friend, the answer is a resounding YES! Let's unpack this powerhouse of a concept and explore how it can revolutionize…
Konger
May 11, 2023
TikTok Advertising: The Hilarious Chaos That Is Your Path to Success
Listen, we all know TikTok, right? That hyper-addictive, mind-numbing app where you spend countless hours watching cats play the piano, people make questionable food choices, or teens dance to songs you've never heard of. Well, what if I told you, you could transform that time-suck into a potent weapon in your marketing arsenal? Welcome to…
Konger
May 11, 2023