Digital Marketing Gold Coast

It all starts with a professional looking website. One that says, “We’ve got a system over here, and it’s slick as. Your order won’t get lost. It’s definitely in stock. There are no delays. And, we have killer customer service in case you have any questions.”

You wouldn’t buy anything from a dodgy looking site that looks like it was put together by someone that didn’t bother reading the Wix how-to page. Neither will any of your potential customers.

If you don’t have a website right now, growing your business requires one. End of. I know you can make some good money on social media channels like Instagram, Facebook and Tik Tok, or even auction sites and marketplaces like Ebay Australia and Amazon. But, there comes a time when you realize that those 10% – 15% fees really start to add up. Start investing that money into your own digital marketing and online presence instead.

If you do have a website, (and you’re not a digital marketer), chances are there are some tips, tricks, and hacks you’re not using yet that can really ramp up clicks, leads, and conversions immediately. Conversion Rate Optimisation is one of the most important (but often missing) steps to driving increased leads and sales.

THE easiest way to get seen on a search engine like Google, is by using Google Ads. It puts you right at the top of the list relevant to your business. Over the years, I’ve found that the top four complaints with doing your own Google Ad campaigns are:

1. They’re fiddly to write.
2. They’re time consuming to manage.
3. They’re expensive.
4. They don’t convert

It’s an art. One that can be highly annoying when you’re busy trying to run a business. I manage your Google Ads so your goods and services target your ideal Gold Coast customers. I free your precious time up so you can focus on creating, stocking, and customer servicing.

Facebook is absolutely incredible when you want to zoom in on your future clientele down to the type of music they listen to, or clothing store they frequent. If there’s one way to razor target your audience’s needs and wants – this would be it. Like Google Ads however:

1. They’re even fiddlier to write (A Facebook ad is notoriously finicky.
2. Their banned words and images are a marketing course all on their own).
3. They’re also time-consuming to check, tweak, re-activate, and compile data on.
4. Most business owners (and even marketers) fail to achieve positive returns.

You need all pieces of the puzzle to work together to get the best results (Written copy, Graphic Design, Website Design, Strategy, Social Media Marketing)

But they work. If your business is already doing well, and you want to shift it into the big leagues, then don’t waste time, ad spend, and mental health (I wish I was kidding!) on struggling with your own Facebook Ads. If you understand the concept of going to a trained doctor to get diagnosed – you can think of me as the Facebook Ads doctor!

Everyone’s on it. Instagram has become a powerful little app that can promote your brand all over the Gold Coast. If your customer base are the Zoomers and Millennials, then perfectly photographed pictures, well-researched hashtags, and snappy captions will be the key to your increased sales and revenue. Remember how I said I was a full-stack digital marketer? That means, I do it all from the photography, to the copywriting, to generating organic traffic, and even managing Instagram’s paid ads campaigns for your business if it benefits from it. The knowledge and skills of an advertising agency + social media marketing agency + SEO agency + website design agency + ecommerce agency. All rolled into one neat package called CJ&CO ready to help your Gold Coast business.

Video marketing doesn’t work unless it’s at a production and engagement level high enough to capture more than 3 seconds of viewer attention. Today, we have the attention spans of goldfish. Smart digital marketers cater to what your audience wants to see, not what makes you feel good. Marketing through Youtube videos is very dependent on your niche. I film and edit promotional videos and product videos designed to present your business as attractive, exclusive, and excellent value for money. Check out some of my client videos here.

Search Engine Optimisation is one of the most crucial strategies a brand can implement to get leads from people searching online. It works like this: your website structure, content, and backlinks are indexed by search engines. As a result, when people do a Google search for their product or service plus the words “Gold Coast” – you come up in the top results. Sounds easy? Of course it does. But, almost all businesses have fierce competition who have been doing this for years. It can take a lot of compelling content, and backlinks to get anywhere near the top of page one on Google for your desired keywords (which is what you want). However, if you know how to do it effectively – SEO will sky rocket your business’s success rate when people type in key phrases relating to your goods/services.

SEO helps to:

• Get more traffic to your website
• Be found on the top of search engine results pages
• Increase keyword rankings
• Beat your competitors
• Bring prospects in through the door when they do a google search for your products/services
• Be Top of mind. Bring awareness to your brand
• Maximise sales opportunities.
• Generate more leads for your business.
• Be the first place people think of when they want your products/services.

As a Gold Coast SEO Expert and expert in on-page and off-page SEO strategies, I know how to:

1. Get Your Website on Page 1 of Google (Been there, done that, a squillion times)
2. Ensure your website is optimised for search engines
3. Create a marketing strategy that attracts, retains and converts more visitors
4. Maximize your ROI with SEO Consulting services that can increase traffic to your site