Check out these Instagram stats, courtesy of Hootsuite
You probably know of Instagram as an app you scroll through when you have a few minutes in your day.
It’s great if you have a presence there already. That’s definitely something I’ll be using to get the organic traffic in for your product or service. But, did you know that Instagram is also an extremely important channel for reaching customers that would otherwise never even know of your existence?
Instagram is one of, what I call the “Big Three” of social media marketing (the other two being Facebook and Youtube, but we’ll get to those!). It’s especially great for small businesses because:
Here’s what else to know:
What all the above means for you, specifically; is that if you brand yourself and advertise correctly on Instagram, you have a very high chance of turning browsers into buyers!
However, that’s also precisely where businesses tend to trip up. The Facebook advertising system Instagram uses can be a tricky beast to harness. Apart from location, demographics, hobbies, interests, and behaviors – you can also pin users down based on their previous interactions with you or your competitors. What’s more, you can even bring in your ideal customers from precise placement of SEO keywords, great copywriting, and strategic hashtag.
While this is wonderful in terms of delivering all the good stuff about your business to people having an easy, breezy noon-time scroll over a muffin during their lunch-break, it also means that one wrong step can result in thousands of dollars of advertising money dispersing out into the world-wide-web – never to be seen again.
What you need are high-converting ads crafted by someone in the know, with the experience to steer them along depending on the platform’s ever-changing trends.
Let me help your business create consciously calculated Instagram ads to scale your sales and leads, using a proven formula based on psychology, design principles, and data.
This way, you can cast your net to be not only far-reaching and precisely pin-pointed, but also with enough hooks to ensure the best catch of customers (those that you won’t have to throw back in!) Ok, enough with the fishing metaphor already, Casey!
For more information on how I can use Instagram Advertising to grow your small business:
There are so many ways to boost business, grow revenue, and become more profitable that I simply can’t cover them all here.