Marketing for Nutritionists & Dieticians

The Marketing Herbs & Supplements That Grow Your Clinic

Your passion is nutrition and you need marketing. You have a problem, you need more CLIENTS! And that's what we deliver. Some call us a marketing agency, but you can just call us "that company that drives all our profitable clients to us".
How We Do It
Answers Below
I'm blown the F*** away!
My business is thriving
Single-handedly grown my business.

$9.1M+

Allied Health LEADS (2021)
We've driven over $9.1 million in leads in 2021 based on conservative client lifetime averages.

100%

Retention Rate (Health)
We work hard to achieve Industry-Crushing results for our Allied Health clients. 

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Nutritionist Marketing Agency Client
Lauren Crumlish
Speech Clinic

It's the already! Is your marketing sorted for ?

How much would your health business make with $5.55 leads and 30% conversion rates!?

These are real client results and we have 100s of screenshots and case studies that look just like this one. You'll find information all over our website that talks about us being a "Results" focused agency. This client achieved 231 conversions (lead form submission + phone calls) in 6 weeks. Their Avg. CLV (per client revenue) is ~$5200AUD.
Nutritionist Marketing Agency Results 2Nutritionist Marketing Agency Results 1

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Five-Star Rated Agency

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Proven Results
Got the T-Shirt.
Trusted Globally
Serving content in 120+ countries.
$100,000,000+
Reported Client Revenue.

It's !

Is Your Marketing Sorted?

Need more clients?

Want to get found?

Is your business about making meal plans?

Welcome to CJ&CO Digital Marketing for Dietitians and Nutritionists

If you’ve come across this page because you were searching for:

  • How to market yourself as a nutritionist
  • How to get clients as a dietitian, or even
  • Dietitian digital marketing

Then I’m so glad we’ve met!

Hi, I’m Casey and I do digital marketing for dietitians and nutritionists.

That means if you have a business where you’re:

  • Consulting about food as medicine or for wellness
  • Selling dietary supplements and wellness products
  • Writing books that should be read by everyone that wants better health
  • Creating wellness content to promote health gain a followership
  • Or even if you’re not an actual dietitian or nutritionist. You could be a chiropractor like Dr Berg or a physician like Dr Mark Hyman - but your business is food and wellness...

Then, you’re in the right place.

Whether nutrition or dietetics are your main business or that side gig that you fell in love with, the fact is the world needs more of you. I will tell you from first hand experience that there are so many people out there that could use your help. They are actively looking for ways to improve their health and lives. There is no reason why you shouldn’t tap into this sea of opportunity.

You just need to get found by all those people who are looking for experts just like you.

If your aim is to:

  • Have enough remote clients to start your own nutrition consultation so you can work from home
  • Bring more patients and clients looking for dietitians into your physical clinic
  • Set up or optimize your e-commerce sales channel for your nutritional supplements, books, or content

Then, let’s hop on a call right now and talk about your business and what needs to be done to get you found.

If you’d like to know more about how I ended up being a digital marketer for dietitians, nutritionists, and food consultants, then read on!

Fed up with leaky gut

Working with nutritionists, dietitians, and food and supplement consultants is one of my greatest joys! I spend more time trawling YouTube and Google scholar for the latest and greatest in nutritional information than I care to admit. There was a time when I hadn’t a clue what a nutritionist or dietitian actually did or why they’re so critically important. Until I became one of the millions of people around the world struggling with debilitating conditions that could be treated with smart lifestyle and dietary changes - but simply are not.

Rewind a few years back, and I was living a so-called normal life. Making music, surfing, and eating fast food like it was going out of style.

Things were great, except for the days when I couldn’t walk. I had an unexplainable swelling in my toes and feet that had me plodding along in pain. Years of podiatrists, tons of x-rays, and multiple ultrasounds couldn’t pinpoint the issue.

Things got so bad that I went to see an orthopaedic surgeon who in turn suggested that I better go see a rheumatologist.

One rheumy visit later, I was diagnosed with an autoimmune condition with no known cure. Psoriatic arthritis. Yay.

The next thing I knew, I was being recommended a low-grade chemo drug - for life. Here I was in my late 20s feeling pretty bad and being told I was super sick. This was news I just wasn’t prepared to stomach.

I knew literally nothing about nutrition at the time. But, I did know that I couldn’t accept being on such serious sounding medication without exploring all the options first.

Google became my best friend. As I hunted and searched for solutions, I came across the natural route to recovery. This was also the first time I met a real live nutritionist. “Can’t hurt to give it a shot,” I had thought in my desperation. What I didn’t realize was that it would be a life changing experience.

My nutritionist worked on my diet, gut health, and recommended supplements. She taught me all about leaky gut. My mind was blown when she explained that bloating and food babies after meals aren’t actually normal. I learned about where the inflammation I was experiencing comes from and how it happens.

I was learning so much that I suddenly realized then that you can be educated, well-read, fairly intelligent, and still know absolutely nothing about food. You know, that substance which we put into our bodies every single day in order to live? It boggles my mind now how eating to live well and medicating with nutritional lifestyle changes were all new to me. And I’ll admit that I was skeptical. How can swapping burgers with a bowl of greens and protein actually make a difference? Heck, there are definitely veggies and protein in burgers! Listen, I know this sounds cliché, but after 6 weeks on this new trajectory, I was walking barefoot and had never felt better.

I’ll spare you the picture of my toes before and after nutritional intervention, but the difference in color and size were astounding. Here I was, a few weeks earlier, ready to get different sized shoes for each foot and now I had two feet that looked and felt the same. No strapping. No non-steroidal anti-inflammatory drugs (NSAIDs), no more pain that I had lived with for so long.

Today, while there are still a few leftover skin issues to calm, being absolutely religious with clean eating, keeping my detox systems in check, and keeping abreast with the weird and wonderful world of nutritional supplementation has me feeling like a million bucks, ready to tackle everyday head-on.

As someone who used to scoff at dairy alternatives and gluten-free options, I never thought I’d be into organic “this” and organic “that”. But when the other option is pain, I’ll stick to my natural nutrition and diet experts thank you very much! While my wife calls me a snob, she’s hopped on the nutrition train with me and remotes in with her own Sydney-based nutritionist a couple of times a month, whose content she enjoys on Youtube. Our nutritionists taught us how to blast fatigue with food combos. How to shed stubborn pounds during a plateau. And even how to make our own Pringles!

Two years ago, I would have laughed at myself, but now I'm walking, running, jumping, breathing proof that nutritionists and dietitians are wonderful people that can change your life!

Now you know why I’m so passionate about doing digital marketing for nutritionists and dietitians, let’s jump into what I can actually do for you.

It’s not about writing blog after blog of beautiful content that frustratingly never gets found or seen by readers online.

It’s not about making random TikToks with a lonely 3 views while you wonder how the rockstar nutritionists generate millions of views, hearts, and follows.

And please believe me when I say it certainly has nothing to do with the layout and prettiness of your Instagram profile!

It’s about 3 key things within an overall marketing strategy:

  1. Getting Found: I do this with a combination of search engine optimization (SEO), dynamic landing pages, an organic organic growth strategy, high-conversion website design, and the use of targeted social media advertising through relevant social media platforms such as LinkedIn, Facebook, and Instagram.
  2. Speaking to your audience: Once they’ve found you, it’s my job to make sure they know what you do, and know you do it well. This is where design, copywriting, and photography and videography come into play. Using a careful blend of eye-catching imagery, seamless user experience (UX), and convincing copy will result in a sudden increase of interest in your services that you’d be surprised to know exists! Behind the scenes, I enjoy using data science to constantly improve, tweak, refine, and adjust all these elements to make sure we’re getting the best numbers possible in terms of lead generation (that’s just fancy talk for “getting interested people into your virtual door!)
  3. Turning your window-shoppers and existing customers into long-term clients: With dietician and nutritionist consultation services, there is a huge opportunity here to maintain client relationships for months if not years. It is always easier to keep a customer than to find a new one. For this reason, apart from designing an organic social media strategy for your Instagram, Facebook, Youtube, and TikTok followers; I make it a point to include e-commerce management and long-term retention funnels into your marketing strategy. Whether it’s keeping your books and supplementary products competitive on Shopify through sales and dynamic pricing, or re-engaging with clients through a series of email marketing campaigns, I do it if it makes sense for your business and brings out the best of it!

As you can see, there is so much that you can do to boost your nutritional consultation or nutritional products business. No one would expect you to do it all yourself - the same way you couldn’t expect people like the old me (and even the current me!) to know all about the wonderful healing and life extension properties of food.

Ready to spend your time and energy on what you do best in nutritional consultation, while I grow your business for you?

Let’s Talk. It’s fast. It’s free. And it’s the start of letting you do more of what you love every day with people who will so appreciate you getting them back on their feet!

Contact Me

Want a real-life example of what the process of digitally marketing your nutrition consultation business might look like?

Meet Gemma

When Casey approached me to write this review for him, I gladly accepted! The last couple of years have been a roller coaster and meeting Casey literally changed my life.

I graduated with a Masters in Human Nutrition from Sydney a few years ago. After completing the Accredited Practising Dietitian (APD) program, joining the Dietitians Association of Australia (DAA), and gaining industry work experience, I had intended to return to Malaysia to start a private practice with two of my peers in this field.

To cut a long story short, the pandemic was not kind to our plans. Once the worst was over, it was time to figure out what the future might bring.

Current events had made it clear that now was not the right time to focus on a brick-and-mortar business. As well, the impact of the pandemic on the economy meant that it would be more difficult in general to sell to a local population out of work for the greater part of a year while under lockdown.

Remote consultancy to consumers in parts of the world either less affected like Australia and New Zealand, or which eschewed the lockdown model such as the UK and USA, was in my mind, the way forward. I knew I had a lot to offer. I knew I could afford to be competitive while living in South East Asia. What I didn’t know was how to find clients and get them to trust me and take a chance.

While searching around for “digital marketing for dietitians” on Google, I came across CJ&CO. I remember feeling really good about this decision after my first consultation with Casey. He knew exactly what I wanted to achieve and immediately had a clear idea of how to do it. From his website, I knew he worked with a lot of allied health professions and was very familiar with telehealth and remote consultations. This meant that loads of people were once where I was! Wow! There had been people who wanted to practice what they loved from home, didn’t know where to start, but finally got there with some proper online marketing assistance from someone who could do it all from landing pages to website design to Facebook ads. THIS was the guy that could help me put my best professional self forward!

Right when I signed the dotted line, Casey got in touch with one of his photographers from my area. Within a week, I had had a professional photoshoot and video session - props and all - taken from a safe distance, all done and dusted!

The next few weeks were the most exciting! Watching my very own website come to life, viewing my introduction video for the first time (cringe!), and checking out all the different landing pages for different parts of the sales funnel was as fascinating as it was invigorating (as you can see, I learnt a whole bunch of marketing jargon along the way as well!)

As soon as the landing pages went live, the first queries started showing up in my inbox. Converting these leads was a bit of a learning curve at first. Only experience can teach you how to balance these early conversations. It took me a while, but over time I learnt how to keep those initial free consultations within the time limit allocated for them, explain to potential clients that they had a problem which I could fix, and do this all without talking too much while leading prospective clients towards a clear sign-up.

I am so grateful to have had Casey in my corner while I was learning the ropes! He’s generous with his experiences, has a wealth of knowledge he’s applied to helping me make more money, and basically, he keeps me in business!

Casey has figured out ways to really stretch out those feelers. He’s brought me lots of varied kinds of people sometimes looking for vastly different things which keeps life really interesting. As a clinical dietitian, I get to use my training to work with my patients who need dietetic treatment for more serious conditions, help people make permanent lifestyle changes, and even do really fun stuff like work with brides wanting to look their absolute best in their wedding dresses and beach honeymoon photos!

My nutritional consultation business has really taken off. I’m usually operating at full capacity which has brought in enough funds to allow me to consider investing in the e-commerce side of things and look into building my own brand of delicious, convenient dietary supplements - a long-time dream I can’t believe might actually be happening now!

If you’re a nutritionist or dietitian looking to work more, make more money, or even do the seemingly impossible and reach for the stars to become a celebrity nutritionist with millions of followers on social media - talk to Casey. This is a digital marketer who’s not only a real human (not a faceless agency), always patient and available (doesn’t ghost you when things start looking tough), but really believes in what he does because he’s lived a life both before and after nutritionists like you and me.

You won’t be sorry! Good luck and keep going!

Ready to bring your nutrition and dietetic expertise to an unlimited number of eyes actively looking for your specific services?

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Driving Results for Nutritionists

The Full-Service Nutritionist Marketing Agency, with a Full-Stack of Results. Check out some of our Marketing results we've achieved over the years.
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Your Brand Is Our Focus.
The Attention You Deserve.
For Less Than Minimum Wage*
No Lock-in Agreements.
Everything You Need.

Ready? Let's grow your business together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals. 

- Casey Jones
Contact Us
What We Do

Marketing Services

Your brand is your namesake. It’s also your money-making engine. The bigger it grows, the more brand awareness you have, and the more customers and clients come knocking on your door. Growing your business is never about setting and forgetting your website or posting up those first 15 Instagram posts before you lose steam and interest. It’s always about intelligent marketing strategy, consistent implementation, and constantly optimising all parts of your marketing machine. Not just some.

Marketing Strategy

We're Marketing Strategists. For us, it's a thrill! Why? We're planning exactly how to achieve your goals!
Grow Faster Than Ever
High-Growth Strategies
We Make Plans That Achieve Results
Multi-Step Planning & Forecasting

Search Advertising

Be visible where your customers are. Google, YouTube, Bing - we'll find them with advanced PPC tactics.
Industry-Crushing Results
Google Ads (Top-Tier)
YouTube Ads  (Top-Tier)
Bing Ads  (Top-Tier)
Data-Science Analysis

Social Media Marketing

We've got the secret. The secret to the best performing ad on Social Media. This turns accounts from Zero to Hero.
Be where your customers are
Facebook Ads That Convert
Instagram Ads That Convert
TikTok, LinkedIn, Pinterest & more

Ecommerce

Look up and to your right. That's the direction our clients' sales head when we take over their Ecommerce Marketing.
Complete Management
Guaranteed To Make Your Competitors Dislike You (A Lot)
Shopify, Woocommerce, Magento, Neto + more

Lead Generation

Imagine getting a steady stream of qualified leads begging to become your customer.
Industry-Crushing Results
Advanced Integrations & Automations
Amplified Landing Pages
Automate & Integrate with your CRM

Conversion Rate Optimisation

So your campaigns are running and your landing pages are done. So you're finished right? Wrong. CRO is crucial.
Relentless Optimisation
Boosts Your Returns
Data-Backed Decisions
Spend Less, More Results

Search Engine Optimisation

Capture the demand. Be visible where people are looking for your products & services - on Google.
Multiply Your Traffic
Multiply Your Conversions
SEO Growth Hacks
We Leverage AI
White Hat - Always

Email Marketing

Know the secret to 5 and 6-figure emails? We do. Our Email Campaigns are Industry-Crushing.
Stunning Designs
Boosts Your Returns
Data-Backed Decisions
We Track Real Results
Spend Less, More Results

Copywriting

Keep it real, keep it engaging. Speak to your future clients on their level. They might not know what they want yet, but they DO know things could be improved. 
High Converting Copy
Short Form & Long Form
Better Results from Your Entire Funnel

Web Design

Does your website make you cringe? What's it doing to your customers!? We design stunning conversion machines, that go beyond your standard website.
Designed for Results
Conversion Machines
No Themes

Graphic Design

Every part of your marketing drives results, or pushes people away. We know what works and what converts.
Stunning Digital Graphics
Pixel-Perfect Print Artwork
Business Cards to Billboards
Modern & Scalable Formats

Business Coaching

When you're lost or need that extra guidance, we've got your back. We've seen what works and what doesn't across a huge range of verticals.
Profit-First Attitude
Goals That Kick A$$
Better Results Without Spending an Extra Cent

We don't work with 'just any health business'.

We don't want 100s of clients. We want to work with a  select few that we cherish like your favourite jumper from Grandma.

Claim Your Spot

Free $1500 Marketing Evaluation

Only 1 spot remains in
We'll deep dive into your business, your competitors, and tell you how Marketing can help your health business. Giving you valuable insights via video.
Terms & Conditions apply. Only available for selected businesses.
Verified

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Meraki Home Design

16 December 2021
Verified

I spent almost 2 years trying to switch over to being self-employed full time. But having to juggle so many different aspects of marketing with very little time burnt me out. I met Casey just over 3 months ago, and he’s already convinced me to go full time with the number of consistent leads coming in! I’m so excited for the future. Thank you!

Jen

4 September 2021
Verified

Within a very short amount of time, the leads coming in the door were AMAZING!

Courtney Nightingale

11 August 2021
Verified

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Ben Howard

21 May 2021
Verified

After a decade of hands-on client experience (which I loved), I was ready to move up a level and focus on growing and managing my own OT business instead. Four marketing agencies later, I know exactly what I don’t need - big promises, exorbitant fees, and too much talk with no action. Casey is a one in a million find. We’ve been with him 3 years now and never looked back.

Jane L

16 March 2021
Verified

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!

Brent W

6 August 2019
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