Picture this: You've just launched a sleek new website for your business. The design is stunning, the copy is compelling, and you're ready to watch the leads roll in. But there's a catch – many of your potential customers can't navigate your site. Why? Because you've overlooked a crucial element: website accessibility. Here's a wake-up…
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- Casey Jones
In the ever-evolving landscape of digital technology, a seismic shift is on the horizon. OpenAI, the trailblazing artificial intelligence research laboratory, has just unveiled a prototype that could redefine how we interact with the vast expanse of information on the internet. Enter SearchGPT, a revolutionary AI-powered search engine that promises to deliver not just results,…
As a business owner, stepping into the world of search engine optimisation (SEO) can feel like diving into a deep, overwhelming sea of information. It's a complex landscape, changing almost as rapidly as the internet itself. The question many businesses find themselves grappling with is - should you master the ins and outs of SEO…
In the ever-evolving landscape of search engine optimisation (SEO), the concept of keyword density has been a topic of much debate and discussion. While some SEO experts swear by its importance, others dismiss it as an outdated metric. As with most things in life, the truth lies somewhere in between. Keyword density, when approached strategically, can be…
Alright, let's dive into the world of retargeting ads and explore their many benefits. But before we unpack all the benefits of retargeting ads, I want you to imagine something momentarily. Picture yourself scrolling through your favourite social media platform when suddenly you see an ad for those snazzy shoes you were eyeing last week.…
June 26, 2024
As a plumber in Australia, you know that your skills are in high demand. However, with so many plumbing businesses, standing out from the crowd can be challenging. That's where effective marketing comes in. Implementing the right marketing strategies can attract more customers, increase your revenue, and grow your business. This article will explore some of the…
April 26, 2024
In the ever-evolving world of digital marketing, Facebook Ads have emerged as a powerful tool for businesses to reach their target audience and drive conversions. However, managing successful campaigns can take time and effort with the platform's complexity and constant updates. That's where Facebook Ads tools come into play, offering a range of features to…
April 26, 2024
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
Let's cut to the chase: if you're not using Facebook Pixel for retargeting, you're leaving money on the table. And not just a few coins – we're talking stacks of cash that could make Scrooge McDuck's money bin look like a kiddie pool. Here's a stat that'll make you sit up straight: businesses using retargeting…
July 22, 2024
Let's cut straight to the chase: you're here because you want to know which social media platform will stuff your pockets with the most cash. Maybe you're tired of your 9-to-5 grind, or perhaps you're just curious about how some influencers seem to live high while posting selfies and unboxing videos. Whatever your reason, I…
July 9, 2024
In the ever-evolving world of social media, Facebook remains a powerhouse for connecting with friends, family, and followers. Whether you're sharing a hilarious meme, an important announcement, or a thought-provoking article, sometimes you want your post to reach beyond your immediate circle. That's where making your Facebook post shareable comes in handy. Let's dive into…
June 27, 2024
In the ever-evolving landscape of digital technology, a seismic shift is on the horizon. OpenAI, the trailblazing artificial intelligence research laboratory, has just unveiled a prototype that could redefine how we interact with the vast expanse of information on the internet. Enter SearchGPT, a revolutionary AI-powered search engine that promises to deliver not just results,…
July 26, 2024
Let's face it, we're all tired of marketing gurus telling us about the "next big thing" that'll revolutionize our businesses. But here's the kicker - sometimes, they're actually onto something. And when it comes to audio content marketing, they might just be hitting the nail on the head. I remember when I first stumbled upon…
July 23, 2024
Navigating the bustling streets of Sydney or the scenic routes across New South Wales is a journey of discovery and delight. At the heart of this adventure lies a tiny yet powerful tool—the Opal card. A beacon for locals and tourists alike, this smart card is your golden ticket to seamless travel across the area's…
April 11, 2024
Let's face it: in today's fast-paced digital world, customers expect instant gratification. They want answers now, not after a 48-hour email response time or a 30-minute hold on the phone. Enter live chat – the golden child of customer service that promises to solve all our problems. But does it really? As someone who's implemented…
July 25, 2024
Let's cut right to the chase: if your website doesn't have a blog, you're basically leaving money on the table. And I'm not talking about loose change here - I'm talking about potentially thousands of dollars in missed opportunities. You might think, "Oh great, another digital marketing guru telling me I need to blog." But…
July 25, 2024
Let's face it: if your business isn't on Google, it might as well not exist in today's digital age. However, having a Google Business Profile isn't enough. You need to verify it. Why? Because an unverified profile is like showing up to a party without an invitation - you're there, but no one really trusts…
July 23, 2024
As an Australian property investor, you've likely encountered the term "stamp duty" and wondered about its tax implications. It's a common question that often leaves even seasoned investors scratching their heads. Let's dive into the stamp duty world and unravel is stamp duty tax deductible. Understanding Stamp Duty in Australia Stamp duty, also known as…
July 15, 2024
Thanks to the Australian Securities and Investment Commission (ASIC), a tier-2 regulatory body primarily responsible for the country’s financial market oversight, Australia has one of the most well-regulated Forex markets worldwide. After carefully evaluating Forex brokers, Traders Union has shortlisted the best ASIC-regulated brokers for this year. Top 10 ASIC-regulated brokers by experts Here is…
July 9, 2024
You've probably heard investors throw around the term "P/E ratio" like it's going out of style. But what exactly is the price-to-earnings ratio, and why should you care? Well, stick with me, because by the end of this article, you'll understand the Price to Earnings and use it to make smarter investment decisions. And trust…
July 1, 2024
Look, I get it. You're busy running your business, churning out content, optimising your SEO, and trying to stay ahead of the competition. Website backups and disaster recovery? That's about as exciting as watching paint dry, right? Well, buckle up, buttercup, because I'm about to explain why your cavalier attitude towards this "boring" topic might…
July 26, 2024
Let's face it—most of us don't wake up in the morning thinking, "Gee, I can't wait to learn about sitemaps today!" But hear me out. Understanding sitemaps is like discovering a secret map to buried treasure—except the treasure is better for search engine rankings and a smoother user experience. So buckle up because we're about…
July 24, 2024
Picture this: You're casually browsing the internet, looking to buy that snazzy new gadget, or just checking your bank balance. Suddenly, you're hit with a notification: "Your connection is not private." Cue the panic. You're not alone. A whopping 30,000 websites are hacked every day. That's one website every 39 seconds. Feeling a bit queasy?…
July 24, 2024
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
Picture this: You've just launched a sleek new website for your business. The design is stunning, the copy is compelling, and you're ready to watch the leads roll in. But there's a catch – many of your potential customers can't navigate your site. Why? Because you've overlooked a crucial element: website accessibility. Here's a wake-up…
July 26, 2024
Look, I get it. You're busy running your business, churning out content, optimising your SEO, and trying to stay ahead of the competition. Website backups and disaster recovery? That's about as exciting as watching paint dry, right? Well, buckle up, buttercup, because I'm about to explain why your cavalier attitude towards this "boring" topic might…
July 26, 2024
In the ever-evolving landscape of digital technology, a seismic shift is on the horizon. OpenAI, the trailblazing artificial intelligence research laboratory, has just unveiled a prototype that could redefine how we interact with the vast expanse of information on the internet. Enter SearchGPT, a revolutionary AI-powered search engine that promises to deliver not just results,…
July 26, 2024
