Casey Jones, Head of Marketing at CJ&CO Australia

Youtube Ads Agency

Lights. Camera. Growth.

If you want to grow sales, leads, brand awareness - whatever it is, YouTube Ads can achieve it and often more effectively and cheaper than other platforms. Some call us a YouTube Ads Agency, but you can just call us "that company that drives all our profitable customers to us".

How We Do It

Answers Below

I'm blown the F*** away!

My business is thriving

Single-handedly grown my business.

Casey Jones Marketer

Trusted Globally

$0+

Client Revenue

We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

Digital Marketing for Sydney Hi Fi Store Marketing
Online Marketing for Speech Clinic
Digital Marketing for the audio tailor
Copy Writing for Wonderful Indonesia
Creative Indonesia
Creative Indonesia
HotDoc
Digital Marketing for OFO outdoor furniture
XR Health logo
ShiftCare Logo
Digital Marketing for care speech pathology
GRS Health
Digital Marketing for the amplify 11 accounting service provider
Digital Marketing for the Black Friday Cyber Monday
Digital Marketing for the Eclipse Tinting
Digital Marketing for Adaptability therapy
Digital Marketing for the dttw electrical service
TheraLeaf logo
Digital Marketing for the Hi-Fi Collectives
Digital Marketing for the Real Music Company
SLCN
Digital Marketing for the babybub
Digital Marketing for the scopiqs
Digital Marketing for the Saranah Beauty
Digital Marketing for the Trainable
Digital Marketing for the Speech Teacher
Health care providers association logo.
Digital Marketing for VAG Consulting

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Photo of Ben Howard from Eclipse Tinting Australia

Ben Howard

Eclipse Tinting

Hey Ma! We're In The News!

As Seen On

As seen on news.com.auAs seen on news.com.auAs seen on Herald SunAs seen on the Daily TelegraphAs seen on the Courier MailAs seen on The AdvertiserAs seen on The MercuryAs seen on the Gold Coast BulletinAs seen in The ChronicleAs seen in SEOptimerAs seen in ExpressAs seen in Search Engine LandAs seen in Yahoo NewsAs seen in Microsoft StartAs seen on Digiday magazineAs seen on Aol. NewsAs seen on NasdaqAs seen on Yahoo FinanceAs seen on LifewireAs seen on American ExpressAs seen on The Korea TimesAs seen on USA TodayAs seen on 7 news logoAs seen on 7 news logoAs seen on 7 news logo

How much would your business make with $5.55 leads and 30% conversion rates!?

These are real client results and we have 100s of screenshots and case studies that look just like this one. You'll find information all over our website that talks about us being a "Results" focused agency. This client achieved 231 conversions (lead form submission + phone calls) in 6 weeks. Their Avg. CLV (per client revenue) is ~$5200AUD.
Screenshot of Allied Health Google Ad Campaign ResultsOrganic SEO Growth

It's !

Are You Taking Advantage of YouTube Yet?

Youtube.

Isn’t that where you go to watch music videos, that super chill orange cat, and what you rely on to be a secret babysitter so you can get work done? (it’s a lifesaver some days, no judgement here!)

It is all those things.

But it’s also the largest video platform in the world.

Did you know that Youtube is the second most visited website after Google and second most used social platform after Facebook?

That’s why 2 billion logged-in users watch YouTube every single month. The number is much higher if we take into account watchers who don’t sign into the platform.

It’s no wonder YouTube is the largest video platform in the world. Yet, surprisingly, one of the most underutilized platforms for marketing.

As it turns out, Facebook usage is speculated to decrease in the future due to competing platforms like Instagram, Pinterest, Snapchat, and TikTok. With that monopoly giving way to so many different apps offering tons of flashy, fast-moving, habit-forming content; now’s the best time to hop on to harnessing the power of YouTube ads.

You might be thinking, “Casey, that’s all very well and good. But how on earth am I supposed to stand out from the crowd?!”

I’m glad you asked! Here’s what you need to know:

Researchers Deghani et. al. (2016), identified four dimensions which you need to be aware of when creating your YouTube advertisement. These were: Entertainment, informativeness, customization, and irritation.

Firat (2019), added on a fifth dimension of Trendiness.

These are pretty self-explanatory.

If you want your YouTube ad to be watched a little longer than that 5 seconds it takes to tap “skip,” then it’s a good idea to make sure your ad is entertaining, informative, customized to your audience, and linked to the current “in thing”. These elements are found to increase your YouTube ad’s value in your viewers’ eyes. In fact, researchers Voorveld et. al. (2017), discovered that entertainment is more important on YouTube than any other social media platform.

This is because YoutTube is primarily used as a “pastime” and “time-filling” tool.

If you’re a BMX biker, a dancer, or a parkour-er; you’ll want to see other talented people in your field strut their stuff. If you have 20 minutes on the train, 10 minutes waiting for your pasta to cook, or 5 minutes pretending to be on the toilet to escape from the kids – it’s too easy to check out a make-up tutorial, headphone product review, or someone’s spectacular shoe haul unboxing.

You see, a well-targeted YouTube ad is similar to a well-targeted YouTube video in the sense that it should make your users happy, keep them relaxed, and it must be highly linked with the topics they’re there to see more of.

Here’s the other side of the entertainment coin. YouTube ads were also evaluated most negatively by viewers when it didn’t hit these targets spot on. What you don’t want your ad to be, is the opposite of the elements I mentioned above. Else, it’ll never get watched.  Irritation and annoyance are some things you can’t afford to become associated with your brand, goods, or services! In other words, to not waste your advertising dollars, you need to know what you’re doing. Sounds obvious? You’ll be surprised how often this is overlooked!

Here’s how in-depth it can get. Rodriguez (2017), pinned down certain cues that are necessary for advertisers to capitalize on. While Firat (2019), broke down the viewing preferences of Youtube ads based on gender and age.

They found that one ad doesn’t actually cover all. Instead, the most crucial cues or signals, which affect the engagement and relatability of your ads are many. Amongst these are the viewers’ education, the ad’s music, how the people in the ad look, their body movements, and the way they talk.

For example, if your viewers are mostly wage earners, did you know that they rank music as the most important part of your YouTube ad almost 70% of the time?

If they have at least a bachelor’s degree, they’ll find your ad scenery and what you’re saying in the video, to be more important than anything else.

Did you realize that men get more irritated than women, and more quickly when viewing YouTube ads?

Is your audience the over-40s? Then, you’ll want to ramp up the informational value since they enjoy informative ads much more than their younger counterparts under the age of 30.

Selling to millennials within the 30-39 age range? It would be helpful for you to know that this group was the most critical of all. They value entertainment and trendiness more than even the Zoomers! Who knew! Well, now you do.

Let’s not forget Google crunches YouTube data too. Here’s what they say about making it a point to target your audience’s intent to buy. First of all, their ability to recall your ad goes up by 32%. Secondly, their purchase intent goes up by 100%. A smart ad literally doubles people’s intention to buy from you! How can you let that fall through your fingers?

When you put all the data on this page you’re reading together, let me tell you there’s some beautiful stuff that happens!

I’ve said this before, and it bears saying again: When people have the intent to buy, they’re actively looking for you! Your job is to show them what you have in a non-boring, informative way. Use your YouTube ads to answer their questions before they ask ‘em. Teach them how it’ll improve their lives. Give them that value they can’t find anywhere else.

Then, my friend, you have a very powerful tool at your hands to drive business to your door.

The reason I’m writing this, is because I believe it’s abundantly clear that the more we understand how YouTube ads work and how people experience them, the less we’re prone to misinterpreting what people want. That means the further our YouTube advertising dollars go. And consequently, the more brand awareness we generate for ourselves. That boils down to lots more customers we can bring to the top of our business funnels.

Your YouTube ads don’t necessarily even have to be high tech or big budget. If there’s one thing the existing research is very clear on, it’s that content isn’t king in this case. Context is.

Today, if you take what I’ve said here and use it – I’m happy. My research and writing has helped someone better their business and improve their life.

If you’d rather spend your time actually running your business and want to leave the YouTube Ads in expert hands – then I’m glad you’re still reading!

It just so happens that I help small businesses create high-converting YouTube Ads that get results! If your business would benefit from it, I use YouTube Ads as part of an integrative strategy that drives sales, leads and engagement right to your product or service.

Want to discuss the details on how it’ll work for your specific business?

Within a very short amount of time, the leads coming in the door were AMAZING!

Photo of CJ&CO Client, Sleep Therapist

Courtney Nightingale

The Parenting Edit

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

babybub

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Proven Results

Got the T-Shirt.

Trusted Globally

Serving content in 120+ countries.

$175,000,000+

Reported Client Revenue.

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Lauren Crumlish
Lauren Crumlish

Speech Clinic

We don't work with 'just any business'.

We don't want 100s of clients. We want to work with a select few that we cherish like your favourite jumper from Grandma.

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Big Results with YouTube Ads

The Full-Service YouTube Ads Agency, with a Full-Stack of Results. Check out some of our YouTube Ads results we've achieved over the years.
seo-results-australian-companyScreenshot of million dollar advertising campaigns on Google Ads for a CJ&CO clientFacebook Instagram Advertising ResultsA graph showing the growth of a website's traffic.A screenshot of a google spreadsheet with a number highlighted.A screenshot of the shopify analytics dashboard.Marketing Campaign Results Google Search Console ScreenshotGoogle Ads ResultsText message conversation discussing an increase in inquiries and the need for more therapistsOrganic SEO GrowthScreenshot of $300,000 results for ecommerce clientScreenshot of advertising campaigns with between 5 and 29x return on ad spendTableau Graph Plotting Client's Sales Growth over 2 yearsCold Email Outreach Results for a CJ&CO ClientScreenshot of Allied Health Digital Marketing Campaign ResultsScreenshot of Google Advertising results 680+ conversion for a CJ&CO clientClient feedback of BabyBubScreenshot of Lead Generation campaign for Lead Generationseo-results-australian-companyScreenshot of Allied Health Digital Marketing Campaign ResultsCompetitive Niche Marketing Campaign Results Screenshot from Google AdsScreenshot of client's reaction to marketing resultsUSA Advertising Campaign generated $40,000+ from $900 of ad spend63% Open Rates for Email Campaign to 14,000 SubscribersLead Generation campaign results screenshot for a client of CJ&COScreenshot of Client Text Message Saying They're Blown Away with the Marketing ResultsEcommerce Email ScreenshotScreenshot of Purchase Conversion Value results from 5 campaigns totalling $100,000+ for CJ&CO clientScreenshot of Allied Health Google Ad Campaign ResultsReturn On Ad Spend from Social Media Advertising CampaignsScreenshot of Allied Health Digital Marketing Campaign ResultsLuxury Brand Marketing Results$80,000 Google Ad ResultsScreenshot of Organic Keyword Growth on Google Australia from SEMRushScreenshot of LinkedIn post about Australian Ecommerce business growth compared to competitors615+ conversions generated for client worth $25,000Graphic showing gross sales growth over the calendar yearBlack and white photo of SEO results100% Growth for Ecommerce Business MTD YoYScreenshot of SEO issues that were resolvedGoogle Display Ads Screenshot of Client ResultsScreenshot of Client Text Message Saying They're Blown Away with the Marketing ResultsGraph of ecommerce website's sessions per month growth over 4 yearsCore Web Vitals Lighthouse Speed Test Result ScoresGoogle Search Console Trend of Impressions and Clicks for new ClientScreenshot of Client Text Message Saying They're Blown Away with the Marketing ResultsWebsite design results client feedback
  • Your Brand Is Our Focus.

  • The Attention You Deserve.

  • For Less Than Minimum Wage*

  • No Lock-in Agreements.

  • Everything You Need.

Ready? Let's Grow Your Business Together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

- Casey Jones

Contact us

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Carly Dibble from Meraki Home Design
Carly Dibble
Meraki Home Design

Ben Howard

Eclipse Tinting

Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further.

Jack Duke from Care Speech Pathology

Jack Duke

Care Speech Pathology

Carly Dibble

Meraki Home Design

Delivered outstanding results.... Super helpful and outstanding with his communication.

Harrison Westerman from Westy's Pressure Washing

Harrison Westerman

Westy's Pressure Washing

Courtney Nightingale

The Parenting Edit

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

babybub from BabyBub

babybub

BabyBub

Jack & Tabitha

Care Speech Pathology

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Lauren Crumlish from Speech Clinic

Lauren Crumlish

Speech Clinic

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing....

Stuart Taylor from The Audio Tailor

Stuart Taylor

The Audio Tailor

Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs and have taken the time to really understand our business and our customers. Couldn’t recommend them more highly.

Chris Jellis from Domain Health

Chris Jellis

Domain Health

google
Usama Akram
January 16, 2023
Stuart Taylor
December 2, 2022

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.

google
Albert Utset
November 15, 2022

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule. Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem). This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations. I honestly can't wait to work in many more projects together!

google
Harrison Westerman
October 15, 2022

Casey has gone above and beyond, he has delivered our standing results and through out the whole time from bouncing ideas around to the final result he has been super heap full and outstanding with his communication. I am so keen to post this video and share around, once again thank you Casey!!!

google
Sheriden Dobson
October 11, 2022

Casey is professional, enthusiastic and knowledgeable. He was quick to identify where we could improve our business, and made a huge impact to our brand. Could not recommend these guys enough!

google
Jack Duke
February 2, 2022

Extremely happy with Casey and his team. If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. Not only is Casey exceptionally skilled at creating highly effective marketing strategies and delivering real results, he's a pleasure to work with and a great communicator. He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider in our industry. He knows his stuff and we couldn't be happier. Five Stars.

Care Speech Pathology
January 18, 2022

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

google
Julie Allen
January 14, 2022

FIT Merchandising have been using the CJ & Co for about 7 years and love the professionalism , timely turnaround on projects , cost structure and all round quality of service we receive form them. Casey is highly skilled in all things digital marketing our brand would be lost with out his and his team.

Speech Language and Communication Needs Australia
December 20, 2021

CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.

Meraki Home Design
December 16, 2021

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Courtney Nightingale
August 11, 2021

Within a very short amount of time, the leads coming in the door were AMAZING!

Ben Howard
May 21, 2021

My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

Brent W
August 6, 2019

I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!