How do NDIS providers get more participants?

Be visible where participants and referrers look, and make it easy for them to say yes. In practice that means three things: Search: Google Ads and local SEO for the services and suburbs you cover, so families find you when they need help. Referrers: clear information for support coordinators, plan managers and LACs about who you help, your capacity and how to refer. Your website: a fast, accessible site that answers the obvious questions and makes calling or enquiring simple.

How much does NDIS marketing cost?

It depends on how many services, locations and channels you need, so we quote after a free 15-minute call . There are two parts to the cost: Our management fee , scoped to your goals, with no lock-in contract (30 days’ written notice). Ad spend , paid directly to Google or Meta. We recommend at least $1,500 a month per platform so campaigns gather enough data to optimise.

NDIS Marketing Agency

Growing NDIS businesses, faster than ever.*

You’re an NDIS provider and you need more of the right enquiries. That’s what we deliver. Some call us an NDIS marketing agency, but you can just call us “that company that drives our best-fit participants to us”.

Book a Free Strategy Call See Our NDIS Results

5-star Google rating

Founder-led
Code of Conduct aware
No lock-in contracts

Casey Jones, founder of CJ&CO, in a planning session at a meeting table with a laptop — Casey Jones, Founder

I'm blown the F*** away!
My business is thriving
Single-handedly grown my business.

Trusted Globally

We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

$175,000,000+ Client Revenue

Hey Ma! We're In The News!

As Seen On

Marketing for NDIS providers

NDIS Provider Marketing That Covers Every Referral Pathway

Participants rarely find a provider in one step. A parent searches Google at 10pm, a support coordinator asks around for someone with capacity, a plan manager checks you are legitimate, and everyone ends up on your website before they call. Good NDIS marketing makes sure you show up, and look trustworthy, at every one of those points.

That is the work we do for NDIS businesses: SIL and SDA providers, support coordinators, therapy practices and community support services.

Book a Free Strategy Call

Participants and families on Google

Many enquiries start with a search like “NDIS speech therapist near me”. We put you in front of those people with Google Ads and local SEO, so you win the enquiry while the need is urgent instead of losing it to the directories.
Support coordinators

Coordinators refer when they trust you and know you have capacity. We build the pages, referral guides and email updates that make that easy: services, locations, wait times and how to refer, all in one place they can forward.
Plan managers and LACs

Plan managers and Local Area Coordinators field the “who should I use?” question all day. Clear, honest information about who you help, where you work and whether you are registered makes you the easy answer.
Community awareness on Meta

Facebook and Instagram ads keep you visible to families and carers in your service area, and they are one of the fastest ways we know to recruit support workers when growth outpaces your roster.
A website every pathway trusts

Every referral ends up on your website. We design NDIS websites that are accessible, quick on a phone and clear about services, eligibility and next steps, so a visit turns into a call instead of a bounce.
Enquiries you can actually track

We track calls, forms and bookings back to the channel that produced them, so you can see which pathway brings your best-fit participants and put the budget there. It is the same system behind our lead generation work for other sectors.

Honest marketing for a regulated sector

NDIS Digital Marketing That Plays by the Rules

Every NDIS provider, registered or not, must follow the NDIS Code of Conduct and act with integrity, honesty and transparency. That covers your ads, your website and your social posts. The NDIS Commission and the ACCC both watch the NDIS marketplace, so a misleading claim can cost far more than it earns.

We write every campaign with that in mind. Here is what it means in practice.

Registered or unregistered, say it straight

Only providers registered with the NDIS Commission can call themselves registered, and no service is “NDIS approved”. We describe your status accurately, because participants and plan managers check.
No inducements for referrals

Gifts or payments to support coordinators in exchange for referrals are off the table. We win referrals the honest way: being easy to find, easy to understand and easy to refer to.
Accurate pricing and funding language

Claims like “100% NDIS funded” mislead, because funding depends on each participant’s plan. We keep pricing and funding wording accurate and point people to the right questions.
Dignity first in every ad

Participants are people, not case studies. Imagery and copy show independence and choice, with consent from anyone who appears in your marketing.
Allied health rules on top

If your team includes Ahpra-registered practitioners such as OTs, physios or psychologists, their advertising rules apply as well. We work within both.
Privacy built into every form

Enquiry forms ask only for what you need, go straight to the right inbox and never feed an advertising audience without consent.

The enquiries just keep coming and the business is now unrecognisable. But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

Jack & Tabitha

Care Speech Pathology

Last updated 23rd September

Results for NDIS and Therapy Providers

Enquiries, calls and search growth from real NDIS and therapy campaigns, read straight off the dashboards. Every figure is a business result, never a participant outcome.

Book a Free Strategy Call

Brent Connolly of Speech Language and Communication Needs Australia — Brent Connolly Speech Language and Communication Needs Australia

Google Ads: conversions and cost per conversion

$5.55 per enquiry for a therapy provider

A therapy provider’s Google Ads brought in 213 conversions (form submissions and phone calls) from $1,182.01 in spend: $5.55 each, at a 34.86% conversion rate.
Client message

20+ enquiries in one week

A practice owner’s message to Casey: more than 20 enquiries in a week, and a new problem of finding enough therapists to see them.
Client message

“Drowning” in web referrals, in the client’s words

A provider’s message about the referrals arriving through their website: their intake manager was “drowning in web referrals”.

By the numbers

Proof, not promises.

We'd rather show you than tell you. Here's the scoreboard so far, and we're only getting started.

$ 175 M+ Reported Client Revenue

10,000 +

Keywords Ranked On Page #1 of Google
Millions

In Managed Ad Spend
Millions

Generated from Email Marketing
15 +

Experts, And Growing Fast!
5 Star Rated Agency

NDIS businesses we work with

Marketing for NDIS Providers, Big and Small

A sole-trader support worker, a two-clinician therapy practice and a multi-site SIL provider need very different marketing. The channels overlap, but the audience, the message and the budget change completely.

Here is what we focus on for the providers we work with most.

SIL and SDA providers

Every week a vacancy sits empty costs you. We market available homes and supports to support coordinators, plan managers and families through clear vacancy pages, referral packs and campaigns that pause the moment a place is filled.
Therapy practices

Speech pathology, occupational therapy, physiotherapy and behaviour support. Families search by concern and suburb, so we build pages and campaigns for each service and area, within Ahpra’s advertising rules where your practitioners are registered.
Support coordination

Most clients arrive through LACs, plan managers and word of mouth. A credible website, a well-kept Google Business Profile and genuine reviews make you the easy recommendation.
In-home and community support

Local visibility and staffing both matter. Meta and Google campaigns reach families in your service area, and recruitment campaigns help keep your roster full as enquiries grow.
Growing and multi-site providers

Each location needs its own page, its own Business Profile and campaigns split by service area, with every enquiry routed to the right intake team the moment it arrives.

CJ&CO have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity.

Lauren Crumlish

Speech Clinic

It's 1st October!

Is Your NDIS Marketing Sorted?

Casey Jones Founder, CJ&CO

Did you know that there are only 2.89 participants per NDIS provider in Australia?

2.89. Let that sink in for a moment.

That’s like trying to start a boy band in a retirement home. The odds are stacked against you.

But wait, it gets worse.

The number of NDIS providers has skyrocketed by a mind-numbing 24.8% from Q3 FY22/23 to Q2 23/24.

That’s like throwing a pack of hungry wolves into a cage with a single rabbit and expecting everyone to play nice.

It’s a bloodbath out there, and if you don’t have a plan, you’re going to end up as roadkill on the highway to irrelevance.

But fear not, my intrepid entrepreneur. There’s hope on the horizon.

And that hope is CJ&CO.

We’re not just another cookie-cutter disability marketing agency, churning out generic ads and praying for the best.

We’re the real deal.

The secret weapon that will help you cut through the noise and help dominate your niche.

You see, we’ve been around the block a few times.

We’ve managed millions in ad spend, working with everyone from SIL and SDA providers to Support Coordinators, Speechies, OTs, Physios, Behaviour Therapists and beyond.

We’ve got a literal shit-tonne (that’s the official term for it) of first-party data that allows us to fast-track your success and make your competitors look like amateurs.

We know what works and what doesn’t, and we’re not afraid to put our money where our mouth is.

So when you partner with us, you’re not just getting a marketing agency.

You’re getting a team of battle-hardened experts who know the NDIS landscape inside and out.

You’re getting access to a team with a treasure trove of data and insights that can help you make informed decisions and stay ahead of the curve.

And most importantly, you’re getting a partner who gives a damn about your success.

Because at CJ&CO, we’re not just here to pad our portfolio and cash our checks.

We’re here to help NDIS businesses like yours make a real, tangible difference in the lives of the people you serve.

Whether you’re a SIL provider, a carer, or a Support Coordinator extraordinaire, we’ve got the tools, the talent, and the drive to help you.

But here’s the thing:

We don’t work with just anyone.

We’re selective as hell, and we only partner with NDIS businesses that are ready to roll up their sleeves, put in the work, and do whatever it takes to achieve greatness.

So if you’re content with being just another face in the crowd, just another statistic in that depressing 2.89 figure, then by all means, close this page.

But if you’re ready to take your NDIS business to the next level…

If you’re ready to make a real impact,

Then it’s time to join forces with CJ&CO.

Take the first step.

And let’s show the world what happens when unstoppable ambition meets unbeatable expertise.

To your success,

Casey Jones
Founder, CJ&CO NDIS Marketing Agency

P.S. Still not convinced? Still think you can go it alone in this cutthroat market? Then let’s put it to the test. Book a complimentary consultation with us today, and let’s see if you’ve got what it takes to swim with the sharks. No obligations, no bullshit, just raw, unfiltered truth. So what are you waiting for? Let’s do this.

Why CJ&CO Kicks Major A**:

Five-Star Rated Agency
Our clients freaking love us. Just ask Lauren Crumlish, who says: “CJ&CO have single-handedly grown my business. We’re now turning away $60,000 every week in organic leads. Because, we just don’t have the capacity.”

Or Jack and Tabitha who said, “The enquiries just keep coming and the business is now unrecognisable.”

$175,000,000+ in Reported Client Revenue
Our clients have experienced mind-blowing growth, thanks to our no-BS marketing strategies and relentless drive to deliver results.

70+ Years of Combined Experience
Designers, developers, copywriters and ad specialists who have worked with brands like Burberry, Nike and Tesco, now working on NDIS businesses like yours.

What Can CJ&CO Do for Your NDIS Business?

Our team of 15+ experts is ready to turn your NDIS business into a powerhouse with services that include:

Digital Marketing
Advertising (Google Ads, Facebook Ads, Instagram Ads, TikTok)
Social Media Marketing
UGC Social Proof
Ecommerce
NDIS Web Design
Copywriting
Content Marketing
Google Optimisation & SEO
Landing Pages
Graphic Design
Photography & Videography
Email Marketing
WordPress
Conversion Rate Optimisation

Are You Ready to Crush It with CJ&CO?

Stop letting your NDIS business drown in the sea of competition.
Partner with CJ&CO, the NDIS marketing agency that knows how to kick a** and take names.

Hit us up today to find out how we can help you dominate the NDIS market and make the impact you’ve always dreamed of.

P.S. This is your chance to rise above the noise and show the world what your NDIS business is made of. Contact us now and let’s kick some serious a** together!

P.P.S We don’t work with any NDIS business that is only looking to take advantage of the scheme. We only want to work with genuine people, who genuinely care about the participants. If you’re reading this and you genuinely care, contact us.

Claim Your Spot

Free $500 Marketing Evaluation

We'll deep dive into your business, your competitors, and tell you how NDIS Marketing can help your NDIS business. Giving you valuable insights via video.

We don't work with 'just any business'.

We don't want 100s of clients. We want to work with a select few that we cherish like your favourite jumper from Grandma.

Only 1 spot remains in October

A deep dive into your business
A look at what your competitors are doing
Your insights, explained on video

Terms & Conditions apply. Only available for selected businesses.

Ready? Let's Grow Your Business Together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.

Casey Jones Founder, CJ&CO

Your Brand Is Our Focus.
The Attention You Deserve.
For Less Than Minimum Wage*
No Lock-in Agreements.
Everything You Need.

Answering your biggest NDIS marketing questions

NDIS Marketing FAQs

Straight answers to the questions NDIS providers ask us most about marketing, costs and compliance.

Book a Free Call

Have a question we haven’t answered? Book a free call.

Be visible where participants and referrers look, and make it easy for them to say yes. In practice that means three things:

Search: Google Ads and local SEO for the services and suburbs you cover, so families find you when they need help.
Referrers: clear information for support coordinators, plan managers and LACs about who you help, your capacity and how to refer.
Your website: a fast, accessible site that answers the obvious questions and makes calling or enquiring simple.

Yes. NDIS providers can run Google Ads and Meta (Facebook and Instagram) ads like any other business. The ads must be honest and accurate under the NDIS Code of Conduct and Australian Consumer Law: no “NDIS approved” claims, no promises about funding and no false registration status.

Meta also limits targeting around health and disability, so campaigns are built around locations, carers and interests rather than personal attributes. We set all of this up for you.

It depends on how many services, locations and channels you need, so we quote after a free 15-minute call. There are two parts to the cost:

Our management fee, scoped to your goals, with no lock-in contract (30 days’ written notice).
Ad spend, paid directly to Google or Meta. We recommend at least $1,500 a month per platform so campaigns gather enough data to optimise.

Yes. Our design and development team is in-house, and we build websites for NDIS providers that are accessible, fast on mobile and set up to track every enquiry. Because the same team runs your ads and SEO, the website is built to convert the traffic we send it. Our NDIS website design page shows the process and examples.

Yes, both. The Code of Conduct applies to every NDIS provider, so the marketing rules are the same: be honest about your registration status, your services and your prices. What changes is the audience. Agency-managed participants can only use registered providers, so unregistered providers focus on self-managed and plan-managed participants, and we shape the messaging to suit.

We have worked with SIL and SDA providers, support coordinators, speech pathologists, occupational therapists, physiotherapists, behaviour support practitioners and community support services. One thing matters more than the service type: we only work with providers who genuinely care about the participants they support.

Only with the participant’s informed consent, and only in a way that respects their dignity and privacy. We focus stories on choice, independence and the service experience rather than on disability or clinical results. If your practitioners are registered with Ahpra, testimonials about clinical outcomes can’t be used in advertising at all, so we lean on reviews about the business side instead: responsiveness, availability and how easy you are to work with.

Google Ads and Meta Ads can produce enquiries within the first few weeks of launch, once tracking is in place and the campaigns have gathered some data. SEO builds more slowly, usually over several months, but keeps delivering without paying per click. Most providers start with paid ads for momentum and build SEO alongside.

$175+ Million Reasons

We love what we do. We love helping business owners take their businesses to the next level. And we love being able to share this feedback with you.

Excellent

Google reviews

Video review

Ben Howard

Eclipse Tinting
3 June 2026

I cannot recommend CJ&CO highly enough.

I am super happy with the custom-made business website they created for me. They possess an amazing rare ability to take loose ideas and concepts and truly bring them to life in a way that exceeded all my expectations. What sets Casey and his team apart is their high level of expertise. They didn't just build what I asked for, they provided invaluable recommendations to ensure the website would not only look amazing but also be highly effective in attracting leads. Throughout the entire process, the team demonstrated True Professionalism & Patience: They were incredibly open to discussing my feedback and making adjustments; Clear & Consistent Communication: I was never left in the dark; they kept me updated every step of the way; Impeccable Timing: Their commitment and dedication to meeting our project timelines were outstanding. We have recently launched our marketing campaign with CJ&CO, and I feel certain that their deep knowledge and the superb website they produced will soon draw in new clients. If you are looking for a top-tier digital marketing agency to create a website for you, I strongly recommend CJ&CO. Casey and his team are super amazing!

Jib Esperida

Google review
28 April 2026

Casey and his team has been instrumental in bringing my website to life.

Their attention to detail, responsiveness, and ability to understand exactly what I needed made the entire process smooth and efficient. Highly recommend him to anyone looking for a reliable and skilled developer.

Salah mazin

Google review
CJ&CO have single-handedly grown my business.

We’re now turning away $60,000 every week in organic leads. Because we just don’t have the capacity.

Lauren Crumlish

Speech Clinic
1 April 2026

Absolutely thrilled with the website CJ&CO created for us!

They did an amazing job: modern, clean, and super user-friendly. Highly recommend!

Johnnie Stavrou

Google review
Video review

Courtney Nightingale

The Parenting Edit
17 November 2025

Working with this web designer was an absolute pleasure.

The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth, and their communication was always prompt and professional. Most importantly, they absolutely nailed the brief. I couldn’t be happier with the final result, highly recommend!

Shallon Duck

Google review
27 July 2025

CJ&CO did an amazing job creating my website

Bradley John

Google review
Client message
2 December 2022

To the insightful marketing behemoth that Casey brings to our whole world of getting in the customers focus zone, once again your insightful strategies always go above and beyond the normality of blanket marketing and get us some enviable results from our competitors and partners alike. Keep up the efforts mate. You are our connection to the customer.

Stuart Taylor

Client testimonial
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

babybub

BabyBub
20 December 2021

CJ&CO has helped me to steadily gain clients so much that I'm now looking at taking on additional staff to meet the demand.

Speech Language and Communication Needs Australia

Client testimonial
11 August 2021

Within a very short amount of time, the leads coming in the door were AMAZING!

Courtney Nightingale

Client testimonial
Video review

Wonderful Indonesia

Wonderful Indonesia
6 August 2019

I used to enjoy doing my own marketing.

Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!

Brent W

Client testimonial

The inquiries just keep coming and the business is unrecognizable!

We now have four full-time employees.

Tabitha & Jack

Care Speech
25 May 2026

Working with Casey on the Keevo Health website has honestly been one of the best decisions I’ve made for my business. Building a telehealth brand is not easy especially when you’re trying to create something premium, compliant, modern, high-converting, and actually different from the rest of the market. From day one, Cinco understood the vision immediately and brought it to life better than I could’ve imagined. What impressed me the most wasn’t just the design quality it was the patience, communication, creativity, and attention to detail throughout the entire process. No matter how many tweaks, refinements, late-night ideas, or changes I threw at him, he always handled everything professionally and genuinely cared about getting the final result perfect. The website now looks premium, clean, trustworthy, and exactly aligned with the long-term vision of Keevo Health. It doesn’t just “look good” it feels like a real high-end healthcare brand. In a world where a lot of people overpromise and underdeliver, Casey genuinely goes above and beyond. Hard worker, highly skilled, easy to work with, and someone who actually takes pride in what he does . Could not recommend him enough to anyone looking to build a serious brand or website. Thank you again mate, appreciate all the effort, patience, and support throughout this journey. Excited for what’s ahead 🚀

Mike Gupta

Google review
Video review

Carly Dibble

Meraki Home Design
4 April 2026

Great Service, Impressive website creation.

Enjoyed the process :) Look forward to the launch!

Andrew Darmos

Google review
Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.

Chris Jellis

Domain Health
16 March 2026

After countless attempts with other companies and always being left disappointed, finding Casey and the Team has been the biggest blessing. The quality, knowledge and professionalism is second to none. I’ve since engaged CJ&CO for the design and build of 2 of my business's websites and ongoing SEO works. Couldn’t be happier with the service and care I’ve received since day one! Special thanks to Casey and Mits! Would and have recommended to others!

Mitchell Cross

Google review
Client message
29 October 2025

Communication.

The communication between CJ&CO (particularly Casey and Mits) was quick, clear and provided easily understandable information. They balance patience and walking their clients through the journey with efficiency really well. They understand how to directing the Client based on their learned experience whilst being open to Clients ideas resulting in a superb end product. Highly recommended.

Hishaam Tayob

Google review
11 July 2025

Working with CJ&CO was nothing short of exceptional.

From the very first conversation, they understood exactly what I needed for my website and brought it to life with precision, creativity, and a genuine care for the brand vision. The final product exceeded all expectations, both visually and functionally. Casey and Mits were professional, attentive and genuinely invested in bringing the site to life It was a seamless experience from start to finish, and I couldn’t be happier with the result.

Zac Hames

Google review
Video review

Jack & Tabitha

Care Speech Pathology
18 January 2022

The enquiries just keep coming and the business is now unrecognisable.

But, what we like most about Casey, is he's a great communicator, really easy to work with and responsive to our needs.

Care Speech Pathology

Client testimonial
Delivered outstanding results. Super helpful and outstanding with his communication.

Harrison

Westy’s Pressure Washing
16 December 2021

I'd highly recommend Casey to business owners who are looking to take that plunge to market their business online.

Meraki Home Design

Client testimonial
Extremely happy with Casey and his team. If you’re looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further.

Jack Duke

Care Speech Pathology
21 May 2021

My business is thriving.

They developed a new easy to use website for me whilst also managing my Google AdWords account.

Ben Howard

Client testimonial

NDIS Marketing Agency

Growing NDIS businesses, faster than ever.*

Trusted Globally

As Seen On

NDIS Provider Marketing That Covers Every Referral Pathway

Support coordinators

Plan managers and LACs

Enquiries you can actually track

NDIS Digital Marketing That Plays by the Rules

Registered or unregistered, say it straight

No inducements for referrals

Accurate pricing and funding language

Dignity first in every ad

Privacy built into every form

Results for NDIS and Therapy Providers

Three therapy provider campaigns

Proof, not promises.

Marketing for NDIS Providers, Big and Small

SIL and SDA providers

Support coordination

Growing and multi-site providers

Is Your NDIS Marketing Sorted?

Free $500 Marketing Evaluation

Services Behind Our NDIS Marketing

Ready? Let's Grow Your Business Together.

NDIS Marketing FAQs

How do NDIS providers get more participants?

Can NDIS providers advertise on Google and Facebook?

How much does NDIS marketing cost?

Do you build NDIS websites?

Do you work with registered and unregistered providers?

What types of NDIS businesses do you help?

Can we share participant stories in our marketing?

How quickly will we see new enquiries?

$175+ Million Reasons

Ben Howard

Lauren Crumlish

Courtney Nightingale

babybub

Wonderful Indonesia

Tabitha & Jack

Carly Dibble

Chris Jellis

Jack & Tabitha

Harrison

Jack Duke

Give us a shout!