Product management is a critical function in many technology and consumer product companies. But what exactly does a product manager do? This in-depth guide will provide an overview on what is product management, the key responsibilities, and the skills required to succeed in this fast-paced role. What is Product Management? Product management guides a product…
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- Casey Jones
As a dental practice, you know the importance of having a steady stream of patients coming through your doors. But in today's digital age, it's not just about word of mouth and traditional advertising - it's also about having a strong online presence. That's where dental SEO comes in. By mastering the art of search…
Suppose you're a small business owner or digital marketer looking to improve your website's search engine optimisation (SEO). In that case, you may wonder what tools can help you do the job. While there are certainly some expensive, feature-rich SEO tools on the market, many small SEO tools offer a range of valuable features at…
I'm often asked about the relationship between search engine optimisation (SEO) and single-page applications (SPAs). Can a SPA be optimised for search engines? If so, how does it differ from traditional multi-page websites? In this article, I'll explore these questions and provide some best practices for optimising SPAs for search engines. But first, let's define…
Are you stuck in the Sahara Desert of sameness in advertising? Thirsty for a riveting oasis of creativity that stands out in the sea of mediocrity? It's time to talk about "Creative Strategy in Advertising." The Glue That Holds It All Together: Creative Strategy Creative strategy is the invisible glue that holds your advertising campaign…
May 18, 2023
Boom! The term "creative strategy" hits you like a thunderbolt. But what does it really mean? Can it transform your business into a brand? Can it bolster your online visibility and skyrocket your conversions? My friend, the answer is a resounding YES! Let's unpack this powerhouse of a concept and explore how it can revolutionize…
May 11, 2023
Listen, we all know TikTok, right? That hyper-addictive, mind-numbing app where you spend countless hours watching cats play the piano, people make questionable food choices, or teens dance to songs you've never heard of. Well, what if I told you, you could transform that time-suck into a potent weapon in your marketing arsenal? Welcome to…
May 11, 2023
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
Let's be honest: TikTok is addictive as hell. Once you start scrolling, you can't stop. Before you know it, hours have passed, and your thumb is sore from all the swiping. But sometimes you come across a video that's just too damn good not to save. You can watch it again later or share it…
October 30, 2023
But here's the thing: Facebook didn't become a billion-dollar company by letting schmucks like you advertise for free. If you want to play in their sandbox, you gotta pay up. And if you need to know what you're doing, you can easily blow thousands of dollars on useless clicks and impressions. That's why you need…
October 25, 2023
As a parent, you want to ensure your kids watch appropriate content on YouTube. But with over 500 hours of video uploaded every minute, monitoring everything your child sees can be challenging. Thankfully, blocking specific YouTube channels is an easy way to filter out inappropriate or unwanted videos. In this comprehensive guide, we'll walk through…
October 13, 2023
Boom! The term "creative strategy" hits you like a thunderbolt. But what does it really mean? Can it transform your business into a brand? Can it bolster your online visibility and skyrocket your conversions? My friend, the answer is a resounding YES! Let's unpack this powerhouse of a concept and explore how it can revolutionize…
May 11, 2023
The 9 to 5 work routine is a thing of the past. In today's fast-paced world, where technology is advancing by the minute, it's no surprise that companies are looking for new ways to keep up with the times. And the latest buzzword in the world of work? The 4 day work week. "Work Smarter,…
February 2, 2023
Decoding the jargon in today's fast-paced world can be a challenge. One term that has become a staple in many industries is "bi-weekly." This term is commonly used in finance, payroll, scheduling, and appointments, but what exactly does it mean? In this blog post, we'll decode the meaning behind "bi-weekly" to help you understand this…
January 31, 2023
Lawyers. Most people don't like them. Hell, even some lawyers don't like lawyers. But as much as we love to hate them, we still need them occasionally. When it comes time to get a divorce, fight a lawsuit, or create a will, you want the meanest, toughest, most badass lawyer you can find in your…
October 19, 2023
Figuring out how much your business is worth can be a daunting task. There are dozens of different valuation methods, each with its assumptions and limitations. And let's be honest - most business owners have yet to learn what they're doing regarding valuations. They just pick some arbitrary multiple of profits or revenue that sounds…
October 19, 2023
So, you want to start a business in Australia? Join the club. Over 2 million Aussies are small business owners chasing their dreams of being their own boss. But here's the thing - most new businesses fail within the first few years. Why? Because starting a business is fucking hard. There's a ton of bullshit…
October 19, 2023
Moving money between bank accounts is a common need for many people. Whether you're paying your rent, splitting the dinner bill with friends, or reimbursing your co-worker for those concert tickets, bank transfers allow you to send and receive funds securely. But a perennial question arises when moving money – just how long do bank transfers…
November 9, 2023
Exchange-traded funds (ETFs) have become an increasingly popular investment vehicle for Australians looking to gain exposure to a wide variety of assets in a simple, low-cost way. But what exactly are ETFs, and how do they work? This beginner's guide will explain everything you need to know about ETF investments from an Australian perspective. What…
November 3, 2023
Let's be real here. Talking about taxes isn't exactly fun or sexy. As much as I wish this article could be filled with hilarious tax puns that would make you laugh so hard you'd spit out your coffee, taxes are about as enjoyable as getting a root canal. But alas, taxes are a necessary evil…
November 1, 2023
Have you ever stumbled upon a random website and thought, "Damn, I wish I could make something that nice." I know I have. More times than I can count. But then that little voice in your head pipes up, "But wait, you can't just steal someone else's design, can you?" Valid question. And the short…
September 29, 2023
Cropping images into custom shapes is an essential skill for any Figma user. Whether you're designing a social media post, logo, or website mockup, knowing how to crop shapes will give your designs a polished, professional look. Don't worry - with a few simple steps, you'll be cropping circles, triangles, and unique shapes like a…
September 28, 2023
You've probably heard the term "UX Design" thrown around like confetti at a wedding, but what is UX Design? Is it a mystical blend of art and science or another buzzword in the ever-evolving tech world? Buckle up because we're about to dive into the fascinating world of User Experience (UX) Design, where creativity and…
September 28, 2023
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With the economy the way it is, many people are looking to cut costs wherever possible. One area where you can save money without sacrificing style is on clothing. While high-end designer brands are nice, they are only sometimes practical for the average shopper. Luckily, plenty of stores offer stylish, good-quality clothing at affordable prices.…
November 27, 2023
Have you ever wondered how researchers make sense of qualitative data like text, images, audio or video? Content analysis is one of the main methods used for systematically analyzing this type of information. As online content and data continue to grow exponentially, content analysis is becoming an increasingly useful tool across many industries. Whether it’s…
November 24, 2023
In the digital era, where content is king, and the internet is its kingdom, becoming a content creator is akin to being an artist with a canvas that spans the globe. You're not just writing or creating - you're painting vibrant strokes on the vast digital canvas. But how do you transform from a novice…
November 24, 2023
