Look, I get it. You're busy running your business, churning out content, optimising your SEO, and trying to stay ahead of the competition. Website backups and disaster recovery? That's about as exciting as watching paint dry, right? Well, buckle up, buttercup, because I'm about to explain why your cavalier attitude towards this "boring" topic might…
I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.
- Casey Jones
Have you ever stumbled upon a website that seemed to have nothing to do with your search query yet somehow ranked highly on Google? Chances are, you've encountered a site using the black hat SEO tactic "parasite SEO". So, let's deep dive into this controversial technique and learn what is Parasite SEO and it's reprecussions. …
Staying ahead of the competition is crucial in the ever-evolving digital marketing landscape. One of the most powerful tools in a marketer's arsenal is keyword research, and SEMrush is a leading platform for this purpose. However, many businesses need to pay more attention to the importance of local keyword research, which can be a game-changer…
In the ever-evolving landscape of search engine optimization (SEO), the quality of your backlink profile can make or break your website's ranking. While backlinks from reputable sources are highly coveted, toxic backlinks can be a ticking time bomb, potentially leading to penalties and a significant drop in your search engine visibility. It is where the…
In the ever-evolving digital marketing landscape, Facebook carousel ads have become a powerful tool for businesses to captivate their audience and drive conversions. With their visually stunning and interactive format, these ads offer a unique opportunity to showcase multiple products or services in a single ad unit, creating an immersive and engaging experience for potential…
April 26, 2024
In today's digital age, social media platforms have become integral to our lives. Facebook, in particular, has revolutionized how we connect with friends, family, and the world around us. However, as with most free services, Facebook's revenue model relies heavily on advertising. While ads can be a necessary evil, they can also be a source of frustration…
April 24, 2024
In the ever-evolving marketing world, grasping the varied types of promotion strategy can feel akin to navigating a labyrinth. Whether you're a seasoned marketer or a budding entrepreneur, the right promotional strategy can dramatically amplify your brand's voice and sales figures. Let's explore these strategies with analytical precision and personal insights, unveiling how they can…
April 17, 2024
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
As the sun dips below the horizon, painting the sky in a breathtaking array of oranges, pinks, and purples, it's hard not to feel a sense of awe and wonder. Sunsets have a way of captivating our hearts and minds, inviting us to pause and appreciate the beauty of the natural world. Whether you're a…
June 18, 2024
Birthdays are a time for celebration, reflection, and sharing joy with loved ones. In the age of social media, capturing the perfect birthday moment and pairing it with a clever caption has become an essential part of the festivities. Whether you're looking for a humorous one-liner or a heartfelt sentiment, we've compiled a list of…
June 18, 2024
Snapchat has become one of the most popular social media platforms, with over 347 million daily active users as of 2021 (Statista, 2021). One of its key features is the ability to share short-lived "stories" that disappear after 24 hours. However, there may be times when you want to delete a Snapchat story before it…
June 18, 2024
In a world where businesses constantly buy and sell, a special kind of magic keeps the wheels of commerce turning smoothly. This magic is called "Accounts Payable" (AP). Let's embark on a journey to unravel what is Accounts Payable, making it as easy to understand as your favourite comic book. What is Accounts Payable? Imagine…
April 11, 2024
The magic bullet theory is a catchy name for a once-popular idea about how media messages impact audiences. Let's examine what is the magic bullet theory and why media scholars today largely reject it. Key Takeaways What is the Magic Bullet Theory At its core, the Magic Bullet Theory suggests that all people receive and…
March 20, 2024
In the digital age, where music streaming has become as ubiquitous as the air we breathe, Spotify stands tall as a behemoth, offering aural pleasure to millions across the globe. However, even in this paradise of playlists, there comes a time when decluttering is necessary. Whether it's a playlist that no longer resonates with your…
March 20, 2024
Let's face it: negative comments on social media are about as welcome as a seagull at a picnic. They swoop in, make a mess, and leave everyone feeling a bit rattled. But what if I told you that these pesky comments could actually be the secret ingredient to your social media success? Yep, you read…
July 17, 2024
Picture this: You're walking down a busy street, and you notice two restaurants side by side. One is packed with diners, while the other sits eerily empty. Which one would you choose? If you're like most people, you'd probably go for the crowded spot. But why? That, my friend, is the power of social proof…
July 17, 2024
Let's face it: dealing with difficult customers is about as enjoyable as a root canal performed by a caffeinated kangaroo. It's painful and unpredictable, and you'd rather be anywhere else. But here's the kicker – those tricky customers might just be the secret sauce your business needs to level up. Yeah, I know what you're…
July 16, 2024
Few roles are as crucial as the payroll compliance practitioner (PCP) in the intricate world of business operations. This unsung hero navigates the complex labyrinth of payroll regulations, ensuring that every employee is paid accurately and on time while also keeping the company compliant with ever-changing laws and regulations. In this comprehensive guide, we'll dive…
June 24, 2024
In today's fast-paced world, owning a car is necessary for many Australians. However, the costs associated with purchasing and maintaining a vehicle can be daunting, especially for those on a tight budget. It is where a novated lease comes into play, offering a unique and potentially cost-effective solution. But what is a novated lease, and…
June 3, 2024
Are you considering a career as a Certified Nursing Assistant (CNA)? You're not alone. CNAs play a vital role in the healthcare industry, providing essential patient care in hospitals, nursing homes, and other healthcare facilities. But what can you expect to earn as a CNA? In this comprehensive guide, we'll dive into the world of…
May 27, 2024
Let's cut the crap, shall we? You've heard it a thousand times: "Brand consistency is key." It's the marketing equivalent of "eat your vegetables" – everyone knows it's important, but few actually do it right. And here's the kicker: even if you think you're nailing brand consistency, chances are you're missing the mark in ways…
July 22, 2024
G'day, mate! If you're running a business in the Land Down Under, you know how crucial it is to have a website that looks bonza and converts visitors into customers. As a digital marketer who's seen more websites than a kangaroo has hops, I can tell you that staying on top of web design trends…
July 16, 2024
You've probably heard the term "personal brand" thrown around more times than you've had hot dinners. But what is a personal brand, really? Is it just another buzzword that marketing gurus use to sound important, or is there something more to it? Let me tell you, as someone who's been in the trenches of digital…
June 27, 2024
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
Let's face it: in today's fast-paced digital world, customers expect instant gratification. They want answers now, not after a 48-hour email response time or a 30-minute hold on the phone. Enter live chat – the golden child of customer service that promises to solve all our problems. But does it really? As someone who's implemented…
July 25, 2024
Let's face it: most content calendars are about as useful as a chocolate teapot. They start with the best intentions - all colour-coded and full of ambitious plans. But fast forward a few weeks, and they're gathering digital dust faster than your gym membership card. But here's the kicker: it's not you; it's your approach…
July 25, 2024
Let's cut right to the chase: if your website doesn't have a blog, you're basically leaving money on the table. And I'm not talking about loose change here - I'm talking about potentially thousands of dollars in missed opportunities. You might think, "Oh great, another digital marketing guru telling me I need to blog." But…
July 25, 2024
