In today's digital age, businesses constantly seek new ways to understand and connect with their customers. One such solution gaining traction is the Customer Data Platform (CDP). But what is a Customer Data Platform, and why is it essential for your omnichannel strategy and SEO? Let's dive in and explore the world of CDPs, their…
I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals.
- Casey Jones
"To be or not to be, that is the question," said Shakespeare, and in the land of SEO tools, the question Ubersuggest vs SEMrush, who is the GOAT? In this epic tale of two SEO giants, we'll dive headfirst into the mesmerizing world of keyword research, backlink analysis, and site audits. We'll dissect their features, compare their…
Well, well, well. It seems like our beloved Google is at it again, cooking up a new search engine like a mad scientist in a lab, all while adding new A.I. features to its current search engine under the mysterious project name Magi. Because, you know, it's not like they've tried this personalization thing before,…
Let's face it; when it comes to links, they're usually pretty bland and forgettable. But what if I told you that you could have links that grab people's attention, represent your brand, and make it easier for people to remember your website? Well, you're in luck because that's exactly what branded links are all about!…
If sales were a theatrical production, leads would be the show's star, and Lead Enforce is the expertly trained director guiding the performance towards success. A powerful tool, it requires an understanding of the protagonist, audience and a fair amount of dramatic flair to make it shine genuinely. Act I: Setting the Scene - What…
May 22, 2023
Imagine walking down the street, minding your own business, and BAM! You receive a notification on your phone. It's a coupon for that coffee shop you're passing by. Coincidence? I think not. Welcome to the world of addressable geofencing. But what is addressable geofencing, and why should you care? Let's dive in! What Is Addressable…
May 19, 2023
You can't swing a selfie stick these days without hitting an over-hyped marketing campaign that promises to "revolutionize the industry." But let's be real for a moment: How many of these "innovative marketing ideas examples" have truly stirred your soul or, more importantly, loosened your wallet? It is the hard truth: If your marketing strategy…
May 18, 2023
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
Pinterest is one of the top social media platforms, with over 400 million monthly active users. With its visually-driven format, Pinterest makes it easy to discover and save creative ideas. However, you may eventually decide Pinterest is no longer for you. Your interests have changed, or you want to take a break from social media.…
November 23, 2023
Have you ever felt that Reddit is taking over too much of your time? Or you want a fresh start and delete your old Reddit history. If so, how do I delete my Reddit account? Deleting your Reddit account can feel daunting, especially if you've invested years into building up karma points and curating the…
November 22, 2023
Facebook is chock-full of hilarious videos, heartwarming moments, and precious memories you'll want to save forever. But how exactly do you download videos from Facebook for safekeeping? It's easier than trying to wrangle a litter of frolicking puppies! With just a few simple steps, you can download and save any video that appears in your…
November 17, 2023
The whirlwind surrounding "quiet quitting" first stirred in July 2022 when Zaid Khan, a twenty-something engineer, posted a TikTok video of himself talking over a montage of urban scenes. "I recently learned about this term called quiet quitting, where you're not outright quitting your job, but you're quitting the idea of going above and beyond,"…
October 18, 2023
In the ever-evolving world of technology, artificial intelligence (AI) has made significant strides in the creative realm, generating music, art, poems, and even movie scripts. But the question remains: is AI art copyrighted? Let's dive into the complexities of copyright law and AI-generated creations. Is AI Art Copyrighted? Under Australian law, a work can only…
October 16, 2023
Ah, Pinterest! The visual wonderland where dreams are made and blog traffic soars. If you're a beginner blogger looking to harness the power of Pinterest to skyrocket your blog's success, you've come to the right place. In this in-depth, we'll explore the ins and outs of using Pinterest for blogging, complete with anecdotes, opinions, and…
July 31, 2023
We all talk about "business models" like we know what the hell we're all talking about. But do we really? Most people can't even agree on a definition. And those who do often get lost in a cesspool of MBA speak and nonsense jargon that makes you want to punch yourself in the face. So…
November 21, 2023
Notion is hands down one of the best productivity apps out there. Its flexibility and customizability make it easy to organize everything from your next big project to your favourite banana bread recipe. But with great power comes...well, a few headaches. One of those headaches? Teamspaces. Teamspaces are meant to help you collaborate. But let's…
October 31, 2023
Let's cut the crap and get right to it - calculating net income is a pain in the ass. As a business owner, you've got a million things to worry about. Do I really need to become an accountant on top of everything else? The answer is yes... and no. No, you don't need to…
October 30, 2023
Asset management is managing investments on behalf of clients to achieve their financial goals. It involves making investment decisions, monitoring portfolios, and reporting and advising clients. "asset management" encompasses many types of financial services and products. What is Asset Management? Asset management firms help individuals and institutions invest their money wisely. They employ professionals like…
November 28, 2023
BlackRock. The name elicits images of a dark, foreboding monolith cast against the financial skyline. This juggernaut stands tall in the asset management world, casting its long shadow over the investments of millions. But what is Black Rock? What is behind the curtain of this financial wizard? What is Black Rock? The Origins of an…
November 28, 2023
Saving money can feel like an impossible task, especially when you're living paycheck to paycheck. But with some minor changes, anyone can start socking away extra cash. Saving just a little at a time allows your money to grow through the power of compound interest. Before you know it, you'll have a nice nest egg…
November 27, 2023
Having a quick, optimized WordPress site is crucial these days. With so many options for instant entertainment online, you need your site to load lightning-fast to keep visitors engaged. But over time, your WordPress cache can get bogged down, slowing things to a crawl. Clearing your cache helps give your site a fresh start, dumping…
November 2, 2023
Let's face it, we've all been there: staring at a blank screen, trying to create a stunning design for our latest project, and feeling utterly lost. Enter Canva, the design tool that has saved countless souls from the depths of design despair. But how much is Canva Pro, and is it worth the upgrade? Buckle…
September 29, 2023
The internet can be a dangerous place. With all the hackers, malware, and other digital baddies lurking in the shadows, keeping your website secure is no joke. One tiny crack in your armour and BOOM — your site gets pwned. Not cool. But have no fear! I'm here to show you how to lock down…
September 29, 2023
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
Free shipping is the holy grail of online shopping. The promise of zero delivery fees can compel even the most hesitant browser to whip out their credit card faster than you can say "Prime membership."But is this shiny carrot on a stick actually an effective tactic for boosting ecommerce sales? Let's weigh the evidence. The…
December 6, 2023
In the fast-paced world of ecommerce, increasing sales is a top priority for online businesses. Whether you're a seasoned entrepreneur or just starting out, finding effective strategies to boost your e-commerce sales is crucial for success. In this article, we'll explore 10 proven tactics that will help you how to increase sales, convert visitors into…
December 6, 2023
In today's fast-paced and ever-changing work environment, effectively managing a remote team is a crucial skill for any leader. With the rise of telecommuting and the increasing globalization of business, more and more companies are turning to remote teams to get the job done. However, managing a remote team comes with its own set of…
December 5, 2023
