DIY SEO vs Hiring an SEO Agency: Uncovering What’s Best for Your Business

DIY SEO vs Hiring an SEO Agency: Uncovering What’s Best for Your Business

DIY SEO vs Hiring an SEO Agency: Uncovering What’s Best for Your Business

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As a business owner, stepping into the world of search engine optimisation (SEO) can feel like diving into a deep, overwhelming sea of information. It’s a complex landscape, changing almost as rapidly as the internet itself. The question many businesses find themselves grappling with is – should you master the ins and outs of SEO yourself or lean on the expertise of a hired agency?

Whether you’re saving costs with DIY SEO or leveraging an agency’s extensive expertise, getting your SEO strategy right is critical for your online success. In this article, we’ll explain the benefits and drawbacks of each approach to help you make the right informed decision for you and your business. 

Diy Seo Vs Hiring An Seo Agency: Uncovering What'S Best For Your Business Diy Seo

What is Search Engine Optimisation?

Search engine optimisation, or SEO, is like the engine oil for your presence on search engines. It keeps you visible, helps you gain industry authority, and is vital in attracting potential customers searching for solutions to their problems. 

SEO is an umbrella term that includes various tasks – keyword research, on-page optimisation, content creation, and building links, to name a few. Think of these tasks as the components of your engine, each playing a core part in the overall function. While keyword research lets you tune into what your potential customers are searching for, on-page optimisation ensures that your web pages are easy to read for both search engine robots and humans. Content creation will bring value to your website, while link building amplifies your credibility in the digital world.

But there’s a catch.

SEO is not set-and-forget; it’s an ongoing process. It demands regular monitoring and strategy adjustments as algorithm changes and evolving user behaviour occur. Given the intricacy and importance of SEO, most businesses are faced with the dilemma of whether to DIY or hire an agency. 

Can You DIY Your SEO Strategy?

So, you’re asking yourself, “Can I take a shot at SEO myself?” The simple answer – a tentative yes. With a bit of elbow grease, anyone can apply basic SEO strategies. However, it’s essential to remember that mastering SEO is a marathon competition, not a sprint. It requires time to understand, constant learning, and frequent updates based on ever-changing algorithms and search engine policies. 

Want to perform keyword research for your website? Sure, there are numerous tools online that make it possible. Thinking of creating keyword-rich, unique content for your blog? Go ahead; search engines always welcome creativity and originality. Want to build links with authoritative sites? Reach out and network! It’s all feasible. 

But before deepening into the DIY SEO bandwagon, understand that the road will be rough. SEO is a complex field that requires a keen understanding of how search engines function. Outsourcing these tasks can offer you the expertise and finesse of a professional SEO company in Melbourne with teams who eat, sleep, and breathe SEO. 

Pros of Do-It-Yourself SEO: 

  • Financial advantages are the most apparent benefits of DIY SEO. When you take charge of your search engine optimisation, you can reduce or even eliminate costs related to hiring outside professionals. This could serve as a valuable, cost-effective solution for startups or smaller companies working with limited budgets.
  • Who knows your business better than you? When you choose to engage in DIY SEO, you’re not just saving money; you’re also retaining complete control over the development and execution of your SEO strategies. This allows you to make timely adjustments based on market trends, customer behaviour, or new competitive threats.
  • Another noteworthy benefit of DIY SEO is the acquisition of skills and knowledge. Gaining hands-on experience in SEO can be an advantageous asset for all your future online projects, potentially reducing the reliance on paid experts. 

Cons of Do-It-Yourself SEO: 

  • SEO is an ongoing endeavour that demands constant attention, updates and tweaks. The steep learning curve associated with mastering SEO tactics combined with continual updates from search engines could turn DIY SEO into a chronophagous task. It might divert critical attention and time from other necessary aspects of your business operation.
  • A lack of professional knowledge in the ever-evolving field of SEO can lead to implementing less effective tactics. Worse, you might unknowingly resort to techniques that are frowned upon by search engines, leading to penalties, or even a substantial drop in rankings.
  • The pace at which DIY SEO delivers results can be frustratingly slow, especially for beginners. Achieving noticeable improvements in organic traffic or climbing the search engine ranking ladder might take longer than expected. This could be detrimental for businesses operating in highly competitive sectors where speed is crucial to gaining an edge over rivals.

Why Partnering with an SEO Agency Might Be Your Best Bet

Outsourcing SEO might feel like a big leap. However, it’s worth considering the many advantages this approach offers. 

First and foremost, outsourcing your SEO to an agency gives your business access to expert specialists. These individuals live and breathe SEO, staying on top of industry trends and algorithm changes. They possess the knowledge and expertise to optimise your website in ways you might have never considered. 

  • Increased online presence: SEO agencies know the best strategies to enhance online visibility. They’ll improve your website’s ranking, positioning your business to attract more targeted traffic.
  • Cost-effective solution: Outsourcing SEO can be a far more affordable option than hiring a full-time, in-house SEO expert, particularly for start-ups and smaller businesses.
  • Catalyst for growth: Increased leads and sales come with an improved online presence and targeted traffic. In other words, a boost in your SEO could significantly spur your business growth.

All the benefits of outsourcing SEO hinge on one key factor: choosing the right agency.

The agency you partner with must align with your business goals. They should be able to communicate clearly, providing regular updates on the strategy’s success and next steps. A successful partnership could mean the difference between a stagnating online presence and that much-awaited surge in traffic, leads, and growth. 

So, when you’re considering your SEO strategy, don’t disregard the option of partnering with a trusted SEO agency. Weigh the potential benefits against the costs, and outsourcing SEO can maximise the impact of your online marketing efforts.


DIY SEO might be worthwhile if you have the time and passion for learning. You’ll acquire a valuable set of skills, and you’ll have full control over your strategy. Just take into account the complexity of SEO. It isn’t just about keyword research and high-quality content; user experience, website audit, analytics tracking, and more are equally important. 

Partnering with an SEO agency, on the other hand, gives you access to professional insight, expertise, and cutting-edge tools. These experts know SEO inside out and can implement a strategy tailored to your target market

Konger Avatar
2 weeks ago

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Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

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