What are branded links, and Why should you use them?

What are branded links, and Why should you use them?

What are branded links, and Why should you use them?

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Let’s face it; when it comes to links, they’re usually pretty bland and forgettable. But what if I told you that you could have links that grab people’s attention, represent your brand, and make it easier for people to remember your website?

 Well, you’re in luck because that’s exactly what branded links are all about!

What Are Branded Links?
What are Branded Links?

What are Branded Links?

Branded links, also known as vanity URLs, are custom links that represent a brand or website. They can include the brand name or a unique phrase that’s easy to remember, making it easier for people to find and remember a website. For example, instead of a long, complicated link like “https://www.example.com/products/category/item123“, a branded link could be something like “https://www.example.com/brandname“.

Why Use Branded Links?

So, why should you use branded links? Well, for starters, they make it easier for people to remember your website and find it again in the future. But that’s not all; branded links also add professionalism and credibility to your brand. Plus, they make it easier for people to share your links on social media or via email without worrying about the link being cut off or too long.

But the real kicker is, branded links can help with your search engine optimization (SEO). Search engines like Google use the link text, also known as anchor text, to understand the content of a webpage. By using branded links, you can signal to search engines what the page is about and increase the chances of ranking for relevant keywords.

How to Create Branded Links?

Creating branded links is actually pretty simple. Most website builders and content management systems (CMS) can create custom links or redirects. Additionally, you can use link-shortening tools such as Bitly or Rebrandly to create branded links. These tools allow you to create custom links and track the clicks and engagement on those links. 

Best Practices for Branded Links While branded links are a great way to make your brand stand out, it’s essential to follow some best practices to ensure they are effective.

  • Keep it Short and Simple: The shorter and simpler the link, the easier it will be for people to remember and share.
  • Use Keywords: As mentioned earlier, using keywords in your branded link can help with SEO. Just be sure to keep it relevant to the content on the page.
  • Be Consistent: Consistency is key when it comes to branding. Make sure your branded link is consistent with your overall brand and website.
  • Track and Analyze: Use link-shortening tools or website analytics to track clicks and engagement on your branded links. It will give you valuable insights into their effectiveness and where you can improve.

The Bottom Line:

Branded links are a great way to make your brand stand out and grab people’s attention. They can help with SEO, make it easier for people to remember your website, and add professionalism and credibility to your brand. By following best practices such as keeping it short and simple, using keywords, being consistent, and tracking and analyzing your links, you can ensure that your branded links are effective and drive results for your business.

Are you ready to take your branding to the next level with branded links? Let’s make your brand stand out and drive results together! 

We are experts in branding and can help you create and implement effective branded links for your business. Don’t hesitate to contact us if you need help marketing your business.

Konger Avatar
1 year ago

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*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.