Why Local SEO Matters: Everything You Should Know To Boost Traffic in 2022
As the internet evolves, local SEO becomes more and more critical. If you're unfamiliar with local SEO or how to optimize your website for local searches, don't worry - I'm here to help!
In this blog post, I'll explain what local SEO is, why local SEO matters, and how you can boost your organic traffic in 2022.
So buckle up, and let's get started! 🙂
What Is Local SEO?
Local SEO is the process of improving local rankings of your local business and local listings by optimizing your local online presence.
The purpose of local SEO is to find local prospects who need products or services you provide when they are searching on Google, Bing, or any other search engine.
Local search marketing focuses on increasing leads to increase revenue. Local search engine optimization (SEO) is essential for big cities with lots of people and small towns that don't get much attention from large companies.
Local SEO can increase local search rankings on Google, Yahoo, and Bing.
It is a great way to bring the local audiences to your business when they search phrases related to your field, such as "Pizza restaurant near me" or "Plumber in my area".
If you optimize your listing well, your local clients will see you higher up in local searches than any other company that does not focus on local search engine optimization.
Local SEO Benefits:
Here is a list of the benefits you can get with Local SEO:
There's no denying that everyone wants more traffic. After all, what's the point of having a website if no one is visiting it?
But just because you want more traffic doesn't mean you're willing to do anything to get it.
That's where local SEO comes in. You can get more qualified traffic by optimizing your site for local searches. And by qualified, we mean people who are actually interested in what you have to say or sell.
So, local SEO is the way to go if you're looking for a way to increase your traffic without resorting to underhanded tactics.
If you're like most business owners, you want more leads. And if you're like most business owners, you're always looking for new and innovative ways to get them.
Well, local SEO just might be your answer.
Optimizing your website for local search allows you to reach a whole new audience of potential customers who are specifically searching for businesses like yours.
And since they're already interested in what you have to offer, they're more likely to convert into paying customers. So if you're looking for more leads, local SEO is worth considering.
When it comes to SEO, local businesses often face an uphill battle. They're competing against larger businesses with bigger budgets and more resources. However, local SEO provides a level playing field.
It allows small businesses to compete for business visibility in their communities. Brand recognition is one of the most important benefits of local SEO.
When people see your business listed in search results, they'll be more likely to click on your listing and visit your website. Local SEO can also help you build credibility and trustworthiness.
Customers are more likely to do business with a company that appears in local search results. Local SEO can help you attract new customers and grow your business.
Builds Trust and Authority
You're missing out on a massive opportunity if you're not using local SEO to promote your business. Local SEO helps you build trust and authority with potential customers in your area.
Creating a solid online presence can show up in search results when people in your community are looking for businesses like yours.
And when you have a solid online presence, people are more likely to trust your business. That's because they see you're an established authority in your field.
So if you're not using local SEO, now is the time to start. You'll be glad you did.
Reduced Ad Costs
One of the best things about local SEO is that it is relatively inexpensive compared to other marketing methods.
One reason is that competition is usually not as fierce for local keywords since most businesses focus on more general terms.
In addition, online advertising can be expensive, and potential customers will not be guaranteed to see your ad.
With local SEO, you can avoid these pitfalls by targeting specific keywords more likely to be used by people in your area.
As a result, you can save money on advertising while still reaching your target market.
So we agree, Local SEO is important, and you should do it. Let's see how you can do it.
Why Local Seo Matters:
People usually ask questions like "how to do local SEO?" and "how to dominate local SEO?" so we have put together this comprehensive local SEO strategy to help medium and small businesses.
Several ranking factors affect your business position on Local Pack. Use this ultimate Local SEO Checklist below to improve your listing rankings:
Optimized Google My Business Listing
Your first step would be to create an optimized listing for your business. Here is how you do it:
- The name should include your main keyword (Most Important)
- Add some pictures
- Add proper Opening & Closing Hours (If applicable)
- The category should be accurate
- Add all relevant business keywords in the profile
- Add Proper GPS Coordinates
The local search results on Google now have star-based ratings based on the reviews from local customers about different businesses. Businesses with a lot of positive reviews have more chances to appear higher.
So, to increase local rankings, you need to get as many Google Reviews as possible for your listing. Also, you should reply to every review regularly.
Local reviews will help build up your Google business profile and push your local ranking.
Anyone who's ever tried to find a business on the internet knows it can be like looking for a needle in a haystack.
Thankfully, there are some things you can do to help make sure your business comes up first in local search results. One of the most important is called "check-ins."
Check-ins are when customers use a location-based service like Yelp or Foursquare to "check-in" at your business.
It signals to search engines that your business is popular and relevant, which can help boost your ranking. It also helps to pinpoint your physical location to local audiences.
So if you want to boost your business's local search rankings, encourage your customers to check in!
Social Media Presence
Are you trying to get your business noticed online? If you're like most business owners, the answer is probably "yes."
After all, what's the point of having a website if no one can find it? That's where local SEO comes in. Local SEO is about optimizing your online presence to make it easier for people in your area to find you.
And one of the best ways to do that is with a strong social media presence.
Creating profiles on popular platforms like Facebook, Twitter, and Instagram is a great way to reach new potential customers.
But simply setting up a profile isn't enough. You also need to keep your page active and engaging. Post regular updates, run promotions, and interact with your followers.
The more active you are on social media, the more likely people will notice your business.
So if you're serious about boosting your local SEO, make social media a priority.
Every local SEO campaign needs a well-optimized website where you'll put your local business information: Name, Address, Phone Number, Services, etc. You'll also optimize Meta Tags, JSON-LD, and other vital elements like speed and make sure you are using HTTPS instead of HTTP, so your website is considered safe and ranks higher on local searches!
Businesses looking to improve their local SEO can start with a straightforward step: NAP citations.
No, not the kind you take when you have a cold, but rather "Name, Address, and Phone" citations.
These are listings of your business information on directories and other websites.
By ensuring your NAP information is consistent across the web, you can signal to search engines that your business is legitimate and increase your chances of being found in local search results.
Of course, creating NAP citations can be a bit of a hassle. You'll need to scour the web for directory listings and submit your business information to each.
But when it comes to local SEO, it's well worth the effort. So get out there and start building those NAP citations!
Have you ever wondered how Google knows what businesses are near you when you search? Well, they use something called "schema."
Schema is code that tells Google (and other search engines) important information about your business, like your address, phone number, and business hours.
It also helps to indicate what kind of business you are in (restaurant, hair salon, etc.).
To get the most out of local SEO, it's essential to ensure that your schema is up-to-date and accurate.
Luckily, plenty of resources online can help you with this. For example, the website "Local SEO Guide" offers a helpful tutorial on how to add schema to your website.
So if you want to get a leg up on the competition, check it out!
Make sure you create a service page for each of the services you offer and write unique content for each of those pages.
Let's say you offer mechanical services for cars, trucks and bikes in Melbourne; you can create three separate pages for each of the benefits:
1: Mechanical Services Cars In Melbourne
2: Mechanical Services Trucks In Melbourne
3: Mechanical Services Bikes In Melbourne
This marketing strategy helps in your website content is shown on the google search with other local business listings.
Useful Local SEO Tools
SEO becomes easy when you use helpful tools. Here is the list of some good local SEO tools we recommend:
- Google Keyword Planner
We also have a complete list of SEO Tools for small businesses. Click Here to check it out.
Common Mistakes Which You Should Avoid
Here are a few common local SEO mistakes, if not fixed immediately, can affect your local rankings:
One of the most common mistakes businesses make regarding local SEO is inconsistency in their NAP (Name, Address, Phone number).
This information should be consistent across all online platforms, such as your website, social media profiles, and business listings.
If this information is inconsistent, it can confuse search engines and potential customers, leading to lower search rankings and less foot traffic.
As the old saying goes, the devil is in the details. It is especially true when it comes to local SEO.
Ensure that all your business information, including your name, address, and phone number, is accurate and up-to-date.
Any discrepancies could hurt your ranking in search results. Additionally, claim your business listings on online directories such as Google My Business and Yelp.
Failing to do so could mean potential customers cannot find you when searching for businesses like yours.
Not following up on calls and emails from potential customers decreases your chances of new sales and visits to your place.
Try sending some marketing emails to existing customers who haven't bought anything from you in a while. As you know, more and repeated visits influence your listing rankings, so Follow-up can help you get those check-ins.
Bad Site Structure
One of the most common mistakes businesses make regarding local SEO is having a poorly organized website. Your website should be easy for users and search engine crawlers to navigate.
If your website is a total mess, it will be difficult for Google to index your pages and understand your business's location and category.
As a result, you're not going to rank as highly as you could be, and you might even get penalized by Google.
It is also important to have a mobile friendly website as most customers try to find local businesses on their phones rather than using a laptop or personal computer.
So take some time to tidy up your website's structure and ensure everything is easy to find. It'll pay off in the long run!
Frequently Asked Questions
How to get more phone calls for your business?
Research shows that a prominent CTA (Call To Action) helps you get results. Phrases like "Call us now" can convert a visitor into a caller and eventually a customer.
Also, optimizing your website title and description tags with call trigger phrases like: "Call us today on +61 XXXX XXXX!" also helps you get more phone calls.
How to drive website and local store visits?
Publishing relevant articles on your business website help you attract visitors and drive local store visits. Publishing videos on youtube and other video platforms about your local business industry can drive traffic to your website and help you get more clientele!
For example, If you're a plumber, you can write an article or create a video on simple plumbing fixes that can be done to your house.
How Much Does Local SEO Cost?
This local SEO cost depends on the niche, keywords and location you want to rank for. An SEO or Online Reputation Management Company may charge you from $400 to a few thousand dollars for local SEO work, depending on the results you want to achieve.
What should I do if I don't want to hire a professional local SEO expert?
Follow the outline above and begin your local SEO tasks immediately! For example, if you have a service area in Sydney, try using Google My Business and fill out all the information correctly about your local services and follow this guide we presented here.
The Bottom Line:
SEO is constantly evolving, and what works today may not work tomorrow. Keep your business ahead of the curve by staying up to date on the latest local SEO trends and ensuring you're doing everything in your power to rank higher in search engine results pages.
Need help? Contact us today to take your business to the next level! Our team at CJ&CO is here to guide you every step of the way.