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How CJ&CO Built Rumen’s Integrated Digital Presence
5 minute Read

Uncategorised

How CJ&CO Built Rumen’s Integrated Digital Presence

In Australia's competitive weight management market, Rumen has emerged as a leading telehealth provider offering medical weight loss solutions delivered directly to patients' homes. CJ&CO was engaged to develop a comprehensive digital ecosystem that would effectively communicate Rumen's medical approach while creating seamless pathways to patient acquisition and retention. The Challenge: Transforming Medical Weight Management…

Casey Jones
Casey Jones
March 6, 2025

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Search Engine Optimization

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Advertising

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What is Programmatic Advertising? The Future of Advertising
5 minute Read
Advertising

What is Programmatic Advertising? The Future of Advertising

In the ever-evolving digital marketing landscape, one term that has been creating a buzz is "programmatic advertising." But what exactly is programmatic advertising, and why is it considered the future of marketing? In this comprehensive guide, we will delve into the world of programmatic advertising, exploring its definition, how it works, its advantages, and why…

Gracie Jones

December 8, 2023

What is Programmatic Advertising: A No BS-Guide
6 minute Read
Advertising

What is Programmatic Advertising: A No BS-Guide

Let's cut the crap and get right to it: Programmatic advertising uses software and algorithms to automate buying and selling digital advertising. Instead of having actual humans negotiate prices and placements for ads, programmatic advertising relies on machines and math to get ads in front of the right eyeballs. I know, thrilling stuff. But as…

Gracie Jones

October 27, 2023

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Social Media Marketing

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How to Turn Off Active Status on Instagram: A Comprehensive Guide
6 minute Read
Instagram

How to Turn Off Active Status on Instagram: A Comprehensive Guide

Instagram has become an integral part of our daily lives, with over 2 billion monthly active users worldwide. While the platform offers numerous features to enhance user experience, one particular feature that has gained attention is the "Active Status." This feature lets your followers see your last active on the app. However, only some people…

Gracie Jones

June 18, 2024

What is a Podcast? The Ultimate Guide to Understanding the World of Podcasting
13 minute Read
Social Media Marketing

What is a Podcast? The Ultimate Guide to Understanding the World of Podcasting

In the bustling digital landscape of the 21st century, podcasts have emerged as a revolutionary medium for entertainment, education, and storytelling. With over 2 million podcasts and 48 million episodes available worldwide (Podcast Insights, 2021), it's clear that podcasting has captured the hearts and minds of audiences worldwide. But what is a podcast, and why…

Gracie Jones

June 10, 2024

How to Clear Instagram Cache on iPhone: A Comprehensive Guide
5 minute Read
Instagram

How to Clear Instagram Cache on iPhone: A Comprehensive Guide

In today's digital age, social media platforms have become integral to our lives, and Instagram is no exception. With its visually appealing interface and seamless sharing capabilities, it's no wonder that millions of users worldwide are hooked on this platform.  However, as with any app, Instagram can sometimes experience performance issues, such as sluggish loading…

Gracie Jones

May 23, 2024

News & Latest Trends

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What is Conditional Formatting in Excel: A Comprehensive Guide
6 minute Read
Industry News & Trends

What is Conditional Formatting in Excel: A Comprehensive Guide

Excel, the Swiss Army knife of office software, has long been the go-to tool for data analysis, budgeting, and list management. Conditional Formatting stands out as a powerful yet underappreciated gem among its myriad features.  Like an artist's palette, this feature allows users to paint their data in vibrant colours based on specific conditions, transforming…

Gracie Jones

February 20, 2024

What is Mass Market Paperbacks: A Comprehensive Guide
4 minute Read
Industry News & Trends

What is Mass Market Paperbacks: A Comprehensive Guide

In the ever-evolving landscape of book publishing, one format has consistently piqued the curiosity of readers worldwide: the mass market paperback. This guide delves deep into the essence of what is mass market paperbacks, offering insights, anecdotes, and a treasure trove of information that shines a light on this unique book format. Key Takeaways What…

Gracie Jones

February 19, 2024

Business

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How to Integrate Traditional and Digital Marketing for Greater ROI: A Comprehensive Guide for Australian Businesses
6 minute Read
Business

How to Integrate Traditional and Digital Marketing for Greater ROI: A Comprehensive Guide for Australian Businesses

In the ever-evolving landscape of marketing, Australian businesses face a unique challenge: how to effectively blend time-tested traditional marketing methods with cutting-edge digital strategies. As we navigate through 2025, the key to achieving superior return on investment (ROI) lies in seamlessly integrating these two approaches. This comprehensive guide will explore how Australian companies can harmonise…

Gracie Jones

February 18, 2025

Where to Invest Your Budget: Maximising Your Digital Marketing Spend in 2025
6 minute Read
Business

Where to Invest Your Budget: Maximising Your Digital Marketing Spend in 2025

In the fast-paced digital landscape of 2025, Australian businesses face the critical challenge of allocating their marketing budgets effectively. With the pressure to deliver more results with fewer resources, understanding where to invest your digital marketing spend has never been more crucial. This comprehensive guide will help you navigate the complexities of budget allocation, ensuring…

Gracie Jones

February 17, 2025

Digital Marketing 101: Key Concepts Every Business Owner Should Know
5 minute Read
Business

Digital Marketing 101: Key Concepts Every Business Owner Should Know

In today's fast-paced digital landscape, mastering the art of online promotion is no longer optional for Australian business owners—it's essential. As we navigate through 2025, the digital realm continues to evolve, presenting both challenges and opportunities for those willing to adapt. Whether you're running a local bakery in Brisbane or a tech startup in Sydney,…

Gracie Jones

February 17, 2025

Finance

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What is a Sinking Fund? Strategic Ally in Financial Planning
6 minute Read
Finance

What is a Sinking Fund? Strategic Ally in Financial Planning

In the realm of personal finance, few concepts have the power to transform your financial landscape as profoundly as a sinking fund. This seemingly arcane term might conjure images of sinking ships or dwindling resources, but in reality, it represents a strategic beacon of financial prudence and foresight.  Today, let's embark on an exploratory journey…

Gracie Jones

February 27, 2024

What is Notice of Assessment: A Comprehensive Guide
6 minute Read
Finance

What is Notice of Assessment: A Comprehensive Guide

In the realm of taxation, receiving a notice of assessment (NOA) can evoke a mix of emotions, from relief to confusion. This crucial document, a bridge between taxpayers and the tax authorities, is a final statement on your tax situation for a given year. Yet, for many, its intricacies remain shrouded in mystery.  Let's embark…

Gracie Jones

February 27, 2024

Design & Development

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How to block Websites on iPhone? A User’s Guide
4 minute Read
Web Design & Development

How to block Websites on iPhone? A User’s Guide

Have you ever wished you could block certain websites on your iPhone? Whether it's to keep your kids from accessing unsuitable content, to increase productivity by eliminating distractions, or to make your digital environment safer, the need to block websites on an iPhone is a common digital dilemma. The good news is it's simpler than…

Gracie Jones

January 30, 2024

What is a Brand Ambassador? Unwrapping the Buzzword
6 minute Read
Branding

What is a Brand Ambassador? Unwrapping the Buzzword

Have you ever wondered about the secret sauce behind a brand's popularity? Enter the brand ambassador - the human face of a company, blending marketing with authenticity. These individuals are more than just marketing tools; they embody a brand's values and personality, forming a bridge between the company and its audience. Think of them as…

Gracie Jones

January 9, 2024

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We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.

Digital Marketing for Sydney Hi Fi Store Marketing
Online Marketing for Speech Clinic
Digital Marketing for the audio tailor
Copy Writing for Wonderful Indonesia
Creative Indonesia
Creative Indonesia
HotDoc
Logo for "Better Rehab" with bold white text and abstract shapes on a black background. The phrase "Better For You" appears above the word "Better.
Digital Marketing for OFO outdoor furniture
XR Health logo
ShiftCare Logo
Digital Marketing for care speech pathology
GRS Health
Digital Marketing for the amplify 11 accounting service provider
Digital Marketing for the Black Friday Cyber Monday
Digital Marketing for the Eclipse Tinting
Digital Marketing for Adaptability therapy
Digital Marketing for the dttw electrical service
TheraLeaf logo
Digital Marketing for the Hi-Fi Collectives
Digital Marketing for the Real Music Company
SLCN
Digital Marketing for the babybub
Digital Marketing for the scopiqs
Digital Marketing for the Saranah Beauty
Digital Marketing for the Trainable
Digital Marketing for the Speech Teacher
Health care providers association logo.
Digital Marketing for VAG Consulting

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Using Reviews & Testimonials in Your Digital Marketing: A Game-Changer for Australian Businesses
5 minute Read
Business

Using Reviews & Testimonials in Your Digital Marketing: A Game-Changer for Australian Businesses

In today's hyperconnected digital landscape, the voice of the customer reigns supreme. As an Australian business owner or marketer, you're likely grappling with the challenge of standing out in a sea of online competitors. The solution? Harnessing the persuasive power of reviews and testimonials in your digital marketing strategy. Why Are Reviews and Testimonials So…

Gracie Jones

February 23, 2025

customer experience as a Marketing Tool: Why CX Matters in 2025
5 minute Read
Business

customer experience as a Marketing Tool: Why CX Matters in 2025

In today's hyper-competitive business landscape, companies are constantly searching for the ultimate edge to attract and retain customers. Enter customer experience (CX) – the secret weapon that's revolutionising marketing strategies across Australia and beyond. But why is CX such a game-changer, and how can businesses harness its power to drive growth and success? The CX…

Gracie Jones

February 23, 2025