Google Ads. The mere mention is enough to strike fear into the hearts of many a marketer.
With over 3.5 billion searches on Google daily, getting your ads to appear at the top of those coveted search results can feel like an impossible quest. But fret not, weary traveller – with the right guide, you too can navigate the treacherous waters of pay-per-click advertising and emerge victorious.
And that’s where this brutally honest guide comes in. When you’re done reading, you’ll know exactly what to look for in the best Google Ads agency. One that can take your business to the next level while treating your marketing budget with the care and respect it deserves.
Look, I get it. Paying for clicks sounds about as appealing as a root canal.
But here are three compelling reasons why Google Ads should be a crucial part of your marketing strategy:
With Google Ads, you can target your ads to people searching for specific keywords relevant to your business. This level of precision is unmatched in most other advertising platforms.
No more wasting money on ads shown to the wrong people. Now, you can speak directly to those most likely to become customers.
Getting your website to rank organically on Google can take months or even years of work. Google Ads, on the other hand, can get your business on page 1 of the search results literally overnight.
It allows you to capture new visitors at the very top of the sales funnel – when they’re actively looking for a solution to their problem.
You can adjust your ads and targeting options at any time based on performance data. See what’s working and double down on that. Pause or eliminate what’s not.
This agility enables you to optimise your ad spend for maximum ROI.So, in summary – laser-targeted prospects, instant visibility, and complete flexibility.
With benefits like these, it’s no wonder 72% of marketers say Google Ads generates the best ROI compared to other advertising options.
Okay, so you’re convinced that investing in Google Ads is a smart move for your business. Now comes the hard part – finding an agency truly up to the task. Here are the five capabilities that should be non-negotiable when vetting potential Google Ads management partners:
This one’s obvious, but any agency you consider should have a robust in-house team solely dedicated to Google Ads work. No dabblers or hobbyists in this game.
Look for case studies and client reviews demonstrating their expertise across the full range of Google Ads options – Search, Display, Shopping, Video, App, and Smart campaigns.
Ideally, the team supporting your account should have 5+ years of experience managing Google Ads full-time.
A common mistake businesses make is focusing purely on vanity metrics like clicks and impressions. Savvy agencies know it’s all about ROI.
Your partner should be obsessed with maximising your return on ad spend through rigorous analysis and optimisation. Things like bid adjustments, landing page testing, and negative keyword management should be part of their DNA.
If your ads operate in a vacuum, optimising performance is impossible. You need visibility into how Google Ads integrates with your full marketing funnel.
Your agency should be able to track conversions beyond just form fills, like phone calls and in-store visits. This full funnel insight is essential to making smart optimisation decisions.
Every month, you should get a detailed report highlighting key metrics and trends for your Google Ads account.
Granular data on budgets, top-performing keywords and ads, conversion paths, and more allows you to keep a pulse on campaign health.
Insist on transparency here – no more flying blind!
The best agencies don’t just execute tactics; they provide strategic guidance tailored to your unique business goals.
Whether your focus is brand awareness, lead gen, or e-commerce sales – your Google Ads partner should approach your account with your specific growth objectives in mind.
This higher-level perspective ensures your ad spend is working hard to move the needle on KPIs meaningful to your organisation.
Okay, a moment of truth time.
Based on the above criteria, one Google Ads agency stands head and shoulders above the rest – and that’s CJ&CO.
Here’s why you simply won’t find a more qualified and committed Google Ads partner than CJ&CO:
And the proof is in the pudding – check out some of CJ&CO’s Google Ads Results to see the remarkable results they’ve delivered for clients.
So, if you’re looking for the top Google Ads agency that will take performance and results to the next level, CJ & CO is the obvious choice.
Google Ads should be a core component of any serious marketing strategy. But finding an agency that can unlock the full potential of Google Ads is easier said than done.
Hopefully, this guide has armed you with the knowledge to identify the must-have capabilities that separate the best from the rest. And why CJ&CO is the top choice for Google Ads management services.
At the end of the day, you deserve a true partner that treats your ad spend as an investment – not a cost centre. One who will work tirelessly to maximise your ROI month after month.
So take that first step and contact us today! We’re confident you’ll find the partnership you’ve been looking for.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
