What does a Copywriter do at an Ad Agency: Things You Should Know if You’re a Copywriter

What does a Copywriter do at an Ad Agency: Things You Should Know if You’re a Copywriter

What does a Copywriter do at an Ad Agency: Things You Should Know if You’re a Copywriter

As Seen On

If you’ve ever wondered what copywriters do all day or their role at an advertising agency, this blog post is for you.

Here’s a look at the day-to-day responsibilities of a copywriter, including some insight into the process of creating great advertising campaigns.


What’s a Copywriter?

A copywriter is a wordsmith. They are responsible for crafting the perfect message to sell a product, service, or idea. But that’s not all they do.

A good copywriter will also have a keen understanding of what makes people tick. They will know how to tap into emotions and create an irresistible call to action. In short, a copywriter is the “heart” of an ad agency. 

What do Copywriters do in Advertising Agencies?

What Does A Copywriter Do At An Ad Agency: Things You Should Know If You'Re A Copywriter Copywriter

The jack-of-all-trades:

A copywriter wears many hats. They are part strategists, part creative directors, and part psychologists.

A copywriter must be able to think outside the box and come up with fresh, new ideas that will capture the attention of their target audience.

But that’s not all. A copywriter must also be able to take those ideas and turn them into persuasive, compelling copy that sells. 

Copywriters work closely with art directors, designers, and other creatives to bring their concepts to life.

They also work hand-in-hand with account managers, media planners, and research analysts to ensure their campaigns are on strategy and resonate with consumers.

In short, a copywriter is a jack-of-all-trades who must be able to wear many hats and juggle many different balls at once. 

Advertising Campaigns:

A copywriter in an online copywriting agency is responsible for crafting the written content of an advertising campaign.

It includes everything from developing the initial concept to writing headlines and body copy.

In many cases, a copywriter will also be responsible for crafting the overall tone and voice of the campaign. 

The first step in any campaign is to develop a concept. It usually starts with a brainstorming session with the art director or creative director.

Once the client has approved the concept, it’s up to the copywriter to bring it to life with words. 

Headlines are often considered essential in an ad, so they must be well-written and attention-grabbing.

The best headlines are usually short, sweet, and to the point. After all, you only have a few seconds to capture someone’s attention while flipping through a magazine or scrolling through their Facebook feed. 

Once the headline has been finalized, it’s time to write the body copy. It is where the bulk of the message will be conveyed.

It’s important to remember that people are bombarded with advertising messages all day long, so you must find a way to cut through the noise and resonate with your target audience. 

After the body copy has been written, it will be reviewed by the art director (or another creative team member) to ensure that it compliments the visuals being used in the campaign.

Once the client has approved everything, it’s time to roll out the campaign and see how it performs! 

Website Copywriting:

In addition to advertising campaigns, many copywriters also write website copy.

It includes everything from the home page to the “About Us” page and beyond.

The goal of website copy is to persuade visitors to take the desired action, whether that’s making a purchase, signing up for a newsletter, or requesting more information.

Like with advertising campaigns, it’s essential to find a way to cut through the noise and speak to your target audience.

What sets website copy apart from other types of writing is that it must be optimized for search engines (SEO)

It means using the right keywords and phrases so that your site comes up when people search for the products or services you offer.

It’s also important to ensure that your website copy is easy to read and understand. After all, you want people actually to stick around long enough to take the desired action!

Email Marketing:

Many copywriters also specialize in email marketing. It involves crafting persuasive, compelling emails encouraging recipients to take the desired action.

The goal of email marketing is usually to generate leads, drive sales, or build brand awareness.

Email marketing can be a great way to keep your customers and clients up-to-date on what’s new with your business. It’s also an effective way to promote special offers and drive traffic to your website.

Like website copy, email marketing copy must be well-written. But it also needs to be persuasive enough to get people to take the desired action.

It can be challenging, but it’s well worth it when done correctly!

Copywriting is a challenging and rewarding field. It’s a great way to use your creativity to craft persuasive, compelling messages that can impact people’s lives.

Copywriters are also part of a variety of niche agencies like

website copywriting agency and content copywriting agency.

However, copywriting firms like us take care of all the niches and provide full service to clients, whether it be advertisements, websites or content.

Frequently Asked Questions:

What does a copywriter do?

A copywriter is a professional writer who specializes in creating advertising and marketing materials.

What kind of things do copywriters write?

Copywriters can write anything from headlines and body copy to website content and email marketing materials.

Do I need a degree to be a copywriter?

While there are no formal education requirements, most copywriters have at least a bachelor’s degree in English and communications.

The Bottom Line:

Copywriters play an important role in any ad agency. They are responsible for creating the text used in various marketing and advertising materials, including everything from website content to social media posts to email marketing campaigns. 

A copywriter must be able to write persuasive and compelling copy that will convince the reader to take action. That’s all about the role of copywriter in advertising agency.

Casey Jones Avatar
Casey Jones
2 years ago

Why Us?

  • Award-Winning Results

  • Team of 11+ Experts

  • 10,000+ Page #1 Rankings on Google

  • Dedicated to SMBs

  • $175,000,000 in Reported Client

Contact Us

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

Contact Us


*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.