Conversion Rate Optimization Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Conversion Rate Optimization? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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What is a Featured Snippet: A Complete Guide to Securing the Coveted “Position 0”
If you've ever searched for something on Google, you've likely come across a featured snippet. But what exactly is a featured snippet, and why is it important for your website? In this comprehensive guide, we'll explore everything you need to know about what is a featured snippets, including what they are, why they matter for…
Konger
December 8, 2023
What Is Content Analysis? A Complete Guide
Have you ever wondered how researchers make sense of qualitative data like text, images, audio or video? Content analysis is one of the main methods used for systematically analyzing this type of information. As online content and data continue to grow exponentially, content analysis is becoming an increasingly useful tool across many industries. Whether it’s…
Konger
November 24, 2023
CTR Manipulation: The Art of Crafting Click-Worthy Headlines
Have you ever stumbled upon an article online and felt an irresistible urge to click on it? Chances are, the headline of that article was crafted with CTR (Click-Through Rate) manipulation in mind. Headlines are often responsible for up to 80% of your article’s success! As a digital marketer, I’ve seen firsthand the power of…
Konger
March 3, 2023
What is a Good CTR for Google Ads? The answer you have been searching for!
If you're running a Google Ads campaign, you're likely familiar with the click-through rate (CTR) concept. But what exactly is CTR, and what makes for a "good" CTR? In this blog post, we'll dive into the details of CTR and how it can impact your Google Ads campaigns. What is CTR? CTR is a metric…
Konger
January 23, 2023
How To Accurately Calculate ROAS?
If you're looking to improve your return on ad spend (ROAS), it's important to understand how to calculate it accurately. Luckily, the calculation is fairly simple and can provide valuable insights into the effectiveness of your advertising efforts. It's important to know your margins. ROAS figures can look amazing - until you find out you've…
Konger
December 13, 2022
How Does Conversion Tracking Work?
Understanding how conversion tracking works is essential to driving success in digital marketing. Conversion tracking allows advertisers to measure and monitor their ads' impact on consumer behaviour. This data can be used to refine campaigns, optimize budgets, and analyze performance to maximize ROI. Let’s start by taking a closer look at what conversion tracking is…
Casey Jones
December 12, 2022
How to Tap Into What Your Customers Love & Hate
There is no question that understanding and adapting to what your customers like and dislike about your product or service can be the difference between success and failure when making business decisions, but how exactly do you go about doing this? There are plenty of ways to learn more about what your customers think of…
Casey Jones
December 29, 2021