Customer Experience Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Customer Experience? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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What is the Most Direct Cause of Customer Loyalty? Delivering Exceptional Customer Experiences
In today's fiercely competitive business landscape, customer loyalty has become the holy grail for companies across industries. Retaining existing customers is more cost-effective than acquiring new ones, and it also serves as a powerful testament to a brand's ability to consistently meet and exceed customer expectations. So, what is the most direct cause of customer…
Konger
May 3, 2024
How Do You Know if You’re Getting Fleeced? What Your Marketing Agency Should Be Delivering
If you’ve worked in the digital marketing space before or dealt with agencies, you’ll know that the field has its share of shady operators. The industry has seen it all, whether it be poor communication, vague deliverables or unrealistic expectations and promises. Working with a good provider can certainly free up your time and help…
Konger
March 6, 2024
What is Salesforce CRM?
CRM stands for Customer Relationship Management. As far as buzzwords go, it's about as dry as they come. But CRM software like Salesforce is a big freaking deal in the business world. Here's why. Imagine you meet someone at a party. The next day, they remember your name, where you're from, what you do for…
Konger
October 26, 2023
What does CX mean? Navigating the Murky Waters
In the good old world of business jargon, there's nothing quite as sexy or elusive as “CX”. Yeah, you heard me right. Customer Experience, or CX, as the cool kids like to call it, is a head-scratcher that's been baffling businesses and customers alike. But fret not, dear reader. Today, we're setting out on a trek…
Konger
June 9, 2023
The Key Difference Between Brand and Customer Experience: Unmasking the Great Illusion
In the cutthroat business realm, terms like "brand" and "customer experience" are tossed around like confetti at a parade. But are they as interchangeable as a pair of socks in your drawer? Not even close. In this article, we will look at the difference between brand and customer experience. So, without further ado, let's dive…
Konger
June 9, 2023
Discovering the Marvel of Branded Customer Experience: Unpacking the Phenomenon
Have you ever stopped wondering why your heart skips a beat when you spot that iconic Apple logo or why your day suddenly gets better when your Starbucks barista, who knows your name and favourite brew, hands you your order with a smile? Don't just chalk it up to the magic of good coffee or…
Konger
June 9, 2023
How is Customer Loyalty Measured?
Have you ever loved something so much that you'd climb mountains for it? Maybe it was that killer lasagna recipe you'd beg for on your birthday. Or perhaps it was the first car you bought with your hard-earned money, the one you swore you'd never part with until it disintegrated into a pile of rust.…
Konger
May 29, 2023
Unlocking The Pandora’s Box of Customer Loyalty Programs: Your Ultimate Guide
Let's be real: nobody wakes up one morning with an overwhelming desire to learn about customer loyalty programs. Not you, me, or the barista who makes your ridiculously complicated Starbucks order. But here we are. Why? Because we understand that in today's cutthroat business world, customer loyalty programs are the secret sauce, the dark magic, the…
Konger
May 29, 2023
Navigating the Wild West of Customer Segmentation: A No-Bullshit Guide
Well, look at you, savvy business owner. You've probably heard this buzzword flying around more times than you can count: Customer Segmentation. But, despite its overuse, you're still scratching your head thinking, "What the hell does it really mean?" and "Why should I care?" Sure, it sounds as exciting as watching paint dry, but hear…
Konger
May 29, 2023