Branding Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Branding? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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Airbnb Brand Archetype: Understanding the Heart and Soul of a Disruptive Giant
Airbnb is a name that has become synonymous with travel, hospitality, and innovation. But what is it that makes Airbnb such a successful and beloved brand? The answer lies in its brand archetype. What is a Brand Archetype? A brand archetype is a universal, symbolic pattern representing a brand's values, personality, and mission. It's the…
Konger
February 13, 2023
A Comprehensive Guide on How Brands Grow in 2023
Are you looking to grow your brand and reach new levels of success? If so, you're not alone. In today's highly competitive marketplace, businesses of all sizes constantly seek new and innovative ways to build their brands and reach new audiences. Learn How Brands Grow and what are the key strategies and tactics that you…
Konger
February 1, 2023
What is Brand Value? 4 Factors that Contribute to Building It!
Building a strong brand value is essential for a successful business. It's not just about a logo or tagline, but the overall perception of a company's assets. In this blog post, we will discuss what is brand value and how consistency, differentiation, building customer relationships and investing in SEO contribute to building a valuable brand…
Konger
January 23, 2023
What is Brand Equity: Understanding the Value of a Strong Brand
When it comes to building a successful business, having a strong brand is crucial. But what exactly is brand equity, and why is it so important? In this blog post, we'll take a closer look at brand equity, exploring what it is, why it matters, and how to build it. By the end of this…
Casey Jones
January 20, 2023
What are School Brand Guidelines: A complete Guide to Help you Out in 2022
Schools are complex organizations with a variety of stakeholders and constituencies. As such, branding a school can be a daunting task. But schools must develop and maintain a strong brand identity to communicate who they are, what they stand for, and what their students can expect. This guide will walk you through all aspects of…
Casey Jones
September 2, 2022