Branding Blog

Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Branding? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.

As Seen On

How to Protect Your Brand Reputation Online: A Comprehensive Guide

How to Protect Your Brand Reputation Online: A Comprehensive Guide

In today's digital age, your brand's online reputation is everything. With a single click, customers can share their experiences, both positive and negative, with thousands of people. One damaging incident can wreak havoc on your business, causing credibility, business growth, and attracting capital to suffer. So, how do you protect your brand reputation online? This…
Konger
December 14, 2023
What is Brand Identity, and Why Does it Matter?

What is Brand Identity, and Why Does it Matter?

Picture this: you're walking down the street and seeing iconic golden arches in the distance. Instantly, you know it's McDonald's, and you can almost taste the crispy fries and juicy burgers. That, my friends, is the power of brand identity. But what is brand identity, and why should you care? Buckle up because we're about…
Konger
September 21, 2023
The Impact of Reviews and Ratings on Pet Brand Success

The Impact of Reviews and Ratings on Pet Brand Success

As proud pet owners, we all know how important it is to want the best for our furry friends. Whether it’s choosing the right food, the latest toy, or a comfortable dog kennel, we always strive for quality. But how do we know which pet brands really meet our expectations? That’s where reviews and ratings…
Casey Jones
August 1, 2023
The Untapped Magic of Creative Marketing Ideas: A Straight-Up Guide to Leveling Up Your Business Game

The Untapped Magic of Creative Marketing Ideas: A Straight-Up Guide to Leveling Up Your Business Game

Do you know what's just as overrated as pineapple on pizza? Conventional marketing strategies. Yeah, I said it. But don't worry; I'm not about to drop a hipster rant about how 'mainstream' is the root of all evils. Instead, let's talk about creative marketing ideas, the game-changers shifting the business strategy paradigm like a rogue…
Konger
May 12, 2023
Employer Branding: The Secret Ingredient to Attract Top Talent

Employer Branding: The Secret Ingredient to Attract Top Talent

As a business owner or a hiring manager, you know how crucial it is to find the right talent to help your company grow. The recruitment process can be long and tedious, but what if we told you there's a secret ingredient to make it easier? The answer lies in employer branding. Employer branding is…
Konger
May 4, 2023
The Astonishing Truth About Media Kit Prices: An Exploration

The Astonishing Truth About Media Kit Prices: An Exploration

Ah, media kit prices. A topic that's probably as exciting as watching paint dry, right? Well, buckle up because I'm about to turn that assumption on its head. You see when it comes to media kit prices, there's a whole world of intrigue, confusion, and, dare I say, drama lurking beneath the surface.  But fear not, dear…
Konger
May 3, 2023
Brand Extension: Boldly Exploring Marketing’s New Frontiers

Brand Extension: Boldly Exploring Marketing’s New Frontiers

Ahoy, fellow marketing adventurers! Prepare to sail on a thrilling voyage into the uncharted waters of brand extension. As we navigate the treacherous seas of marketing, I will be your trusty captain, guiding you through anecdotes, insights, and the occasional pun-laden joke. So hoist the sails, grab your compass, and embark on an epic journey…
Konger
May 2, 2023

Brand Architecture: Mastering Marketing’s Creative Canvas

Picture this: You're strolling through an art gallery, mesmerized by the vibrant colours, bold strokes, and breathtaking beauty of the masterpieces around you. Each piece tells a story, captures an emotion, and leaves a lasting impression. Now, imagine if your brand could do the same. Welcome, dear reader, to the fascinating house of brands, where…
Konger
May 1, 2023
Brand Personality: The Magnetic Charisma of Your Business

Brand Personality: The Magnetic Charisma of Your Business

Once upon a time, a whimsical thought struck me in the bustling world of brands. What if major brands were like people with unique personalities, quirks, and charms? Picture it: the Coca-Cola brand throwing a festive summer barbecue or Apple giving a riveting TED talk on innovation. Sounds intriguing. So let's embark on a captivating…
Konger
April 19, 2023