Branding Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Branding? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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Is Lila Beauty Legit? A Journey Through the Labyrinth of Beauty
Picture this: a woman chasing that elusive fountain of youth, navigating the endless maze of beauty products with her favourite moisturiser, and deciphering the Daedalus of beauty jargon. That's me, your humble narrator, a self-proclaimed beauty enthusiast who has traversed the winding path of cosmetic offerings. On one such journey, I stumbled upon Lila Beauty,…
Konger
April 13, 2023
Is Dick Smith Legit? A Tale of Legitimacy, Laughter, and Life Lessons
"To be or not to be legit, that is the question." - A Paraphrase of Hamlet (Act 3, Scene 1) A Tantalizing Tale of an Entrepreneur in Distress Picture this: it's a warm summer evening, and you're gathered around the fire with friends, enjoying a well-deserved glass of wine after a long day at work.…
Konger
April 5, 2023
Psychology Meets Marketing: Boosting Success with Marketing Psychology
The Mind-Bending World of Marketing Did you know that the human brain makes about 35,000 decisions daily? That's a lot of mental gymnastics! Now imagine being able to harness this decision-making power to boost your business. Welcome to the captivating and colourful world of marketing psychology. In the words of the famous French writer Antoine…
Konger
March 29, 2023
Reputation Marketing: Key to Success
A horse of a different color Once upon a time, in the enchanted realm of BrandLandia, there were two horses named Stardom and Obscurity. Stardom was a magnificent steed with a lustrous mane and sparkling eyes who always drew a crowd. On the other hand, obscurity was a humble creature with a patchy coat and…
Konger
March 29, 2023
How Many Marketing Emails are Too Many? Finding the Sweet Spot
How Many Marketing Emails are Too Many? Lets learn about this hot topic by getting an insight about Email marketing. Email marketing is like baking a cake - too much of a good thing can ruin the whole batch! Just like adding too much flour can make a cake dry, sending too many emails can…
Konger
March 26, 2023
The Ultimate Guide to Crafting a Winning Brand Strategy
Do you want to build a robust, sustainable brand? Crafting a winning brand strategy is the first step. Yet it's often one of the most challenging business areas due to its complexity and reliance on guessing what will work with your consumers. By following this ultimate guide to designing an effective branding strategy, you'll discover…
Konger
March 7, 2023
Brand Leveraging Strategies: The Secret to Making Your Brand Stand Out
Hello, fellow Australian entrepreneur! As a seasoned marketer, I know the challenges of building a brand that stands out in today's crowded market. With so many customer options, it can be a real struggle to get your brand noticed and make it memorable. But have no fear! I'm here to share my secret to success:…
Konger
March 7, 2023
Unlocking the Mystery: Understanding the Difference between a Business and a Brand
Understanding the distinction between a business and a brand is crucial for any entrepreneur looking to build a successful, thriving enterprise. As a business owner, you may have heard the terms "business" and "brand" being thrown around, but do you truly understand the difference? In this article, I'll shed some light on the subject, breaking…
Konger
March 2, 2023
Brand Alignment: The Key to Unlocking Your Business Potential in 2023
As a business owner or marketer, you know the importance of having a strong brand. But have you ever stopped to consider whether your brand genuinely aligns with your business goals and values? If you do, you could be able to unlock your full potential. In this comprehensive guide, I'll take you through the ins…
Konger
February 23, 2023