Data & Analytics Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Data & Analytics? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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Unravelling the Mystery: What is Discrete Data? — A Humorous Exploration into the World of Data Type
You've probably stumbled upon this page after battling the monstrous hydra of search results Google conjured up when you asked, "What is discrete data?" Worry not, my data-curious friend; this is your sanctuary where we break down the barricades of jargon with a sledgehammer of simplicity, a pinch of humour, and plenty of anecdotes and…
Konger
June 22, 2023
The Unsexy Truth About Shopper Marketing Metrics: A No-Nonsense Guide
Okay, let's talk about shopper marketing metrics. Before you run for the hills screaming, "Not another data-driven marketing blog post!" stick with me here. I won't paint a rosy picture of an easy, one-size-fits-all approach. No, this is going to be the gritty, hard-to-swallow truth. It isn't your average feel-good, pat-on-the-back fluff about the magic…
Konger
May 12, 2023
How to Scrape Webpage: 7 Steps of Turning Raw Data into Valuable Insights
Web scraping is like being a digital spider, crawling through the interwebs and collecting information like a hoarder at a garage sale. It's like sneaking into someone's yard to steal their fruit, except you're taking data instead of fruit. With web scraping, you can snatch up everything from product prices to weather forecasts without leaving…
Konger
March 7, 2023
A Beginner’s Guide To How UTM Tracking Works
UTM Tracking is a powerful tool for measuring your online advertising performance and understanding website visitors' behaviour. Do you want to understand how UTM tracking works and how you can use this tool to measure the success of your marketing campaigns? In this blog, we will walk you through the basics of UTM tracking, from…
Konger
March 1, 2023
Breaking Marketing Analytics Barriers: Overcoming 5 Challenges
In today's fast-moving marketplace, marketers must not only survive but thrive. Just as an explorer would hack through a thick jungle to reach their destination, marketers face the challenge of taming an ever-growing wilderness of customer data. But the journey is treacherous - from inaccurate data to limited resources - and it takes a seasoned…
Konger
February 23, 2023
Audience Data Management: Empowering Your Business through Effective Data Management
In the era of big data, audience data management has become a crucial component of successful marketing strategies. Businesses can create personalized experiences and drive customer engagement by leveraging data insights to inform marketing decisions. Discover the art of Audience Alchemy and unlock the power of your audience data! Importance of using data to create…
Konger
February 22, 2023
A Step-by-Step Guide on ‘What is an Invoice’ for Your Business Success
What is an invoice? You may think you know what an invoice is, but let me tell you, mate, it's more than just a bill. An invoice is a document that records a transaction between a business and a customer. It details the goods or services provided, the quantity and price of each item, and…
Konger
January 25, 2023
What is Revenue: The Importance of It and How to Track it
When running a business, one of the most important metrics to track is revenue. But what exactly is revenue, and why is it so important? In this blog post, we'll take a closer look at what revenue is, how it's calculated, and why it's crucial for the success of your business. What is Revenue? Revenue…
Casey Jones
January 25, 2023
Improving Inventory Turnover in 2023
In today's highly competitive business landscape, companies must focus on maximizing efficiency and profitability. This article will discuss the importance of inventory turnover, how to calculate it, and strategies for improving it. What is Inventory Turnover? Inventory turnover, also known as stock turnover, measures a company's efficiency in managing its stock. It is calculated by…
Casey Jones
January 20, 2023