SEO Cost: How Much Should You Pay for SEO for your Small Business in 2022

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SEO Cost: How Much Should You Pay for SEO for your Small Business in 2022

SEO is the most crucial part of marketing for small businesses. It's not just about being on Google. It's about how high your website ranks when someone performs a search.

SEO isn't something you can do in one day, and SEO isn't always cheap. But it usually pays off in time, leading to more organic traffic and higher conversion rates than most other marketing strategies.

Many small business owners struggle to find the cost of SEO for their business or whether they need SEO specialists to take care of it.

This blog post will discuss what SEO costs for small businesses.

Before diving into the details, let's clarify some basic SEO concepts!

Table of Contents

Seo Cost: How Much Should You Pay For Seo For Your Small Business In 2022 Seo Cost
SEO Cost

What is SEO?

SEO stands for Search Engine Optimization. It is the process of optimizing web pages to rank higher in a search engine's results page against your target keyword. SEO can be done on the page level (web pages) or site-wide (homepage and all pages).

The goal is to get free and targeted traffic to your website so you can stop spending fortunes on paid Ad Campaigns. SEO is one of the most important aspects of any business and should be part of every marketing strategy!

How long does SEO take to show results?

The time it takes to rank on Google varies depending on the market you operate in and your competition, but SEO is a long game. It does not happen overnight. More competition means more time is required to rank.

SEO Experts look for low and medium competition keywords to start.

Even if you target a low competition keyword, that doesn't mean your website will be on the first page the next day.

Google calculates the worth of information you provide by testing your website at different positions, and if your website is performing well, it could be on the first page within a few weeks.

SEO is about carefully and strategically sculpting your content, so Google knows it should be ranking you for essential keywords related to your business.

In short, there is no specific time SEO takes to show results. It is a long-term game, and you must be strategic about your SEO campaign. And when done right, results can be visible in a few weeks or months, depending on the industry's competitiveness.

Can you do SEO Yourself?

Yes and no. It depends on your knowledge of SEO and the time you can spend. SEO takes much work, but you can do it with dedicated expertise and time.

It means that SEO might not be the best fit for an entrepreneur's busy schedule or someone who doesn't like learning about SEO as much!

If you are new to SEO, we recommend you first learn about it. Many free online resources will teach you how to optimize your website to reach the top of the SERPs (Search Engine Results Pages).

But anyone can do SEO depending on the competition and the effort and time required to rank for that target keyword.

Here is a list of the top factors that influence SEO campaigns:

  • Niche Research
  • Keyword Research
  • Competitor Analysis
  • Optimized Content
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO

In SEO, the data of your competitors is fundamental, so you can see what they are doing to succeed, and you can replicate (or improve upon) the same process.

Finding data is time-consuming if you do it manually, but luckily, some tools can help you spy on your competitors.

Best SEO Tools

Many market tools (Free & Paid) can make SEO a lot easier. Here are some of the Best SEO Tools for Small businesses:


Seo Cost
SEO Cost

Small businesses have a lot to gain from using Ahrefs. It's an all-in-one SEO platform that can help you with keyword research, link building, site audits, rank tracking, and more.

And it's especially beneficial for small businesses because it offers a wide range of features at an affordable price. For example, Ahrefs' Site Explorer tool lets you see detailed information about your site and competitors' sites, including website traffic data and backlink profiles.

This information can be invaluable for Small business owners looking to improve their SEO strategy. In addition, Ahrefs offers a 7-day trial so that you can try out the platform before committing to a subscription.

It makes it a risk-free investment for small business owners who are serious about improving their online visibility.

Moz Pro

Seo Cost
SEO Cost

Moz Pro is one of the best SEO tools available and is especially well-suited for small businesses.

It includes several features that can help small businesses to improve their ranking in search engines, including keyword research, link building, and on-page optimization.

Moz Pro also provides detailed reports that can help businesses track their progress and identify areas where they need to improve.

In addition, the Moz Pro community is an excellent resource for small businesses wanting to learn more about SEO. Moz Pro is perfect for companies wishing to improve their search engine rankings.

Google Search Console

Seo Cost: How Much Should You Pay For Seo For Your Small Business In 2022 Seo Cost
SEO Cost

Small businesses have a lot to gain from using Google Search Console. Not only is it a free service, but it also provides valuable insights into how your site is performing on Google searches.

With Search Console, you can see which keywords are driving more traffic to your site, track your site's click-through rate, and receive alerts when there are issues with your site's indexing.

You can also use Search Console to submit your sitemap to Google and request that your site be indexed. In short, Search Console is an essential tool for any small business that wants to improve its SEO.

Answer The Public

Seo Cost: How Much Should You Pay For Seo For Your Small Business In 2022 Seo Cost
SEO Cost

Small businesses have much to gain from using the best SEO tools.

One of those tools is Answer The Public. This tool helps you research people's questions about your products or services.

It's a great way to get ideas for blog posts, social media content, and product development. Best of all, it's free to use. Enter a keyword or phrase, and Answer The Public will generate a list of related questions.

You can then use those questions to create highly relevant content for your audience. As a result, you'll be able to attract more visitors to your site and convert more of them into customers.

So if you're looking for a way to improve your SEO, give Answer The Public a try.

These are some of the best SEO tools you can use to spy on your competitors, help your search engine rankings and improve your performance on Google's SERPs.

If you want to check the Best SEO Tools for Small Businesses, click here.

These tools allow any efforts put into SEO optimization by a webmaster to be profitable, with all the data they need at their disposal when optimizing a website.

How much does SEO cost for a small business?

It depends if you are doing it yourself or hiring SEO specialists or an SEO company and the competitiveness of the keyword you want to target.

Doing it yourself

Let's say you are doing it yourself; you need to make sure you know what you're doing before you start. You will be spending money mainly on the following things:

Purchasing SEO Tools - Tools prices can range from $10/mo to $999/mo. Ensure you buy the right tools (only the ones you need).

Content - If you are not a writer, you may need to hire a content writer. You can use Freelance Platforms like Upwork to hire writers. Every writer charges a different price, so this is something you can discuss with them.

Off-Page - Depending on the competition, you may need to invest more in Guest Posts, Niche Edits, and other Backlinks. Some websites allow you to write for them, and you get a contextual backlink for your website.

Some of them charge you and give your website a backlink from an already written and published article. It would help to contact the respective owners to discuss pricing and terms using their contact information.

By doing it yourself, you can see that there are many variables.

Hiring Someone

The cost of SEO varies from company to company. You need to do your research and find a provider who will give you the best price for an SEO campaign that will satisfy all of your needs.

The final cost varies from site to site. It can typically range between $400-$3000 per month depending on how competitive the industry is where you are operating (often companies charge more if there's high competition) and what services they offer - like SEO audit or Complete SEO package. Some companies can charge tens of thousands and beyond.

Should I hire an SEO Agency?

It is an ongoing process of managing your website and its performance on Google's SERPs which means you need to constantly test new ideas or keep up with the latest changes for it to work.

SEO requires patience and dedication, so if this doesn't seem like something you can do yourself, then hiring an SEO professional or a company for their SEO services might be the best option.

It also depends on your SEO needs and whether you can afford it. Each SEO agency charges different rates, so what's best for one business may not be the best choice for another, depending on their SEO budget and requirements from an SEO campaign.

Doing extensive pricing and offerings research before deciding on anything is always a good idea.

Whether you do it yourself or hire an SEO company, one thing is understood, SEO is essential!


It is important to note that SEM (Search Engine Marketing) is an inclusive term that includes both Free(SEO) and Paid(PPC) marketing tactics, but it is usually used in the PPC context. So when we write SEO vs. SEM, we mean SEO vs. PPC.

SEO is the act of optimizing your website to reach the top spot for free traffic. In contrast, SEM refers to advertising on search engines like Google, YouTube or Bing.

Here are some significant differences between them:

Results Time

SEO involves a longer time frame, usually around six months, to see results, whereas SEM can have instantaneous results. You create an Ad, and once it starts running, you start getting traffic to your website immediately.

SEO Cost

Usually, people think SEO is free. But, that is not true at all. It can cost little in a low-competition niche, but you will have to spend some money (as discussed above).

Also, it takes more work and patience, while SEM (PPC campaigns) cost money for the ads, which can be up and running in just a few hours. Whenever somebody clicks on an ad, you pay for the click.

Your average monthly SEO cost could range from $500 to $5000, whereas the average monthly SEM cost could range from $2000 to $20,000.


SEO can give you higher CTR (Click-through rates) than SEM because you can see more normal results on SERPs than ads.

You have a chance to win a featured snippet that gets most of the clicks. Another reason is human psychology; nobody wants to see an Ad, so many people try to avoid clicking the Ad results.

But that doesn't mean you don't get clicks on your Ad. Google has improved Ad positions and tried to blend them as a typical result apart from that "Ad" written before them.


With a PPC campaign, you can target your exact audience, interested people or look into what you offer.

Whereas with SEO, you have some basic targeting, but you can't target people with specific age limits, interests, hobbies, etc., as you can with Ad Campaigns.

Which one is for you? SEO or PPC?

They both have pros and cons, SEO can give you a lot of 'free' traffic, but you need to stay on top of SEO changes that require a lot of work.

PPC campaigns are straightforward. Although, you still need to put in many hours optimizing the campaigns if you want to achieve the best return on ad spend (ROAS).

It all depends on what kind of person you are, your business model, and your SEO budget.

SEO is your best choice if you can wait some months before you see results. On the other hand, if you want to get traffic quickly, then PPC is for you.

SEO is often the best choice if you are running a blog with a low budget because otherwise, you're paying continuously for the clicks in PPC.

If you have an eCommerce brand or a service website with a reasonable SEO budget, go for PPC. For this type of business, you often want to target specific audiences with specific interests and ages, which is only possible with PPC.

If you have a larger budget or want to see the best short-term and long-term results, you may benefit from PPC and SEO. One will give you results in real-time, and the other will provide you with returns over a more extended period.

So that is it for today. I hope we have helped regarding SEO vs. SEM and SEO vs. PPC. If you still have any queries, comment below, and we will get back to you with a reply ASAP.

Thanks for reading, and stay tuned for more SEO & SEM-related posts.

Frequently Asked Questions

What is PPC, and how does it work?

PPC (Pay-Per-Click) is an advertising model in which advertisers pay a fee every time one of their ads is clicked. The purpose of PPC is to generate leads or sales for the advertiser.

What are some benefits of SEO?

Some benefits of SEO include:

1. improved website visibility
2. increased traffic
3. higher conversion rates

What is the average monthly cost of SEO?

The average monthly cost of SEO can range from $500 to $5000

What is the difference between SEO and PPC?

The main difference between SEO and PPC is that SEO is free while PPC is not. SEO also has a longer-term impact than PPC.

Which one should I choose, SEO or PPC?

It depends on your business model, budget, and goals. If you want to get traffic quickly, then PPC is for you. If you have a low budget and can wait for results, SEO is a better choice.

The Bottom Line:

The cost of SEO services can vary widely depending on the size and scope of the project, as well as the experience and qualifications of the team providing the service.

However, a good rule of thumb is to expect to pay at least $1,000 per month for comprehensive SEO services that will help your small business website rank higher in search engine results pages (SERPs) and attract more organic traffic.

If you’re looking for a less expensive solution, consider hiring an agency or consultant who can provide partial services such as keyword research, link building, or content optimization.

In general, it’s best to avoid working with “SEO experts” who make outlandish promises about dramatic increases in web traffic and ranking without being able to provide concrete evidence to back up their claims.

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