What are the 4 P’s of Social Marketing? Our Take on Basics of Marketing to Boost Your Social Presence

What are the 4 P’s of Social Marketing? Our Take on Basics of Marketing to Boost Your Social Presence

What are the 4 P’s of Social Marketing? Our Take on Basics of Marketing to Boost Your Social Presence

As Seen On

Are you interested in upping your social marketing game but unsure where to start?

You’re in luck! 

In this blog post, we’ll discuss our take on the 4 P’s of social marketing.

Keep reading to learn what are the 4 P’s of Social Marketing and how they can improve your social media presence and reach a wider audience.

What Are The 4 P'S Of Social Marketing
what are the 4 p’s of social marketing

Why are the 4 P’s Important?

When marketing a product, there are many important factors to consider.

One of the most important of these is what is known as the 4 P’s: price, promotion, place/distribution, and product.

Each of these plays a crucial role in determining the success or failure of a new product, so it is essential to take them all into account when developing a marketing strategy.

What are the 4 p’s of Social Marketing?


The first “P” in social marketing is Product. When it comes to social marketing, your product is your content.

Content can include blog posts, infographics, images, videos, etc. Anything that you share on social media is considered content.

It’s essential to ensure that your content is high quality and aligned with your brand identity. If you’re unsure where to start, you can check out our guide on creating high-quality content.


The second “P” stands for Price. Regarding social marketing, price refers to the amount of money you’re willing to spend on ads.

Ads can be a great way to reach a wider audience, but they’re not necessarily necessary for success.

If you’re on a tight budget, you can still create a successful social marketing strategy without spending any money on ads. Just make sure that your content is engaging and accurately represents your brand.


The third “P” in social marketing is Place. Regarding social media, place refers to the channels or platforms you use to share your content.

There are dozens of social media platforms out there, so choosing the ones most relevant to your business or niche is essential.

For example, if you’re a B2B company, LinkedIn would be a great place to share your content.

On the other hand, if you’re a fashion retailer targeting millennial women, Instagram would be a better choice. Once you’ve identified the best places to share your content, ensure you’re regularly active on those platforms.


The fourth and final “P” in social marketing is Promotion. Once you’ve created great content and chosen the best channels to share it on, it’s time to start promoting your work!

There are a few different ways that you can promote your content.

One option is to use ads; as we mentioned before, ads can be a great way to reach a wider audience.

Another option is influencer marketing; partnering with influencers in your industry or niche can help you reach their followers and grow your following simultaneously.

Finally, don’t forget about good ol’ fashioned word-of-mouth; if people like your content, they’ll be more likely to tell their friends about it!

Frequently Asked Questions

What are the 4 P’s of social marketing?

u003cbru003eThe 4 P’s of social marketing are Product, Price, Place, and Promotion.

What is the most important u0022Pu0022?

There is no one most important u0022Pu0022; all of them are equally important in determining the success or failure of a new product.

Where is the best place to share my content?

It depends on your business or niche. LinkedIn is an excellent platform for B2B companies, while Instagram is a good choice for fashion retailers targeting millennial women.

The Bottom Line

The “4 P’s” of social marketing stand for Product, Price, Place, and Promotion.

In this blog post, we took a closer look at each one of these elements and how they can be used to create a successful social media strategy.

Remember that your product is your content; make sure it’s high quality and accurately represents your brand identity.

Next, decide which channels or platforms you want to share your content on and become active users on those sites or apps.

Finally, start promoting your work! Use ads or partner with influencers to spread the word about your business, products/services far and wide!

Konger Avatar
2 years ago

Why Us?

  • Award-Winning Results

  • Team of 11+ Experts

  • 10,000+ Page #1 Rankings on Google

  • Dedicated to SMBs

  • $175,000,000 in Reported Client

Contact Us

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

Contact Us


*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.