How to Write an Expression of Interest? The Unorthodox Guide to Penning a Killer Expression of Interest

How to Write an Expression of Interest? The Unorthodox Guide to Penning a Killer Expression of Interest

How to Write an Expression of Interest? The Unorthodox Guide to Penning a Killer Expression of Interest

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Ever looked at a job ad and thought, “I could do this, but it’s not exactly in my wheelhouse?” Or you may have encountered an enticing project opportunity, but the ‘Call for Proposals’ left you in a cold sweat, wondering how to convey your enthusiasm effectively. In both cases, knowing how to write an Expression of Interest (EOI) can be your secret weapon to seize those golden opportunities. 

Remember those times when you were desperate to impress that someone? You tried to show them how much you were into them without sounding desperate or creepy. The same subtlety goes into crafting an EOI. It’s less of a corporate mambo-jumbo and more of a strategic wooing game.

Who am I to throw you into the corporate dating arena without assistance? I’m here to help you decode the not-so-mystical art of writing an EOI because, let’s face it, life is too short for missed opportunities.

How To Write An Expression Of Interest? The Unorthodox Guide To Penning A Killer Expression Of Interest How To Write An Expression Of Interest

Decoding the Expression of Interest: The What and The Why 

Think of an EOI as your chance to flirt with an opportunity without full commitment. It’s your informal pitch, where you showcase your interest and qualifications for a job, project, or tender, even before they’re fully detailed. An EOI is an excellent tool to get your foot in the door, ensuring your name is in the hat when formal procedures kick-off.

A recent LinkedIn survey showed that 65% of hiring managers positively view candidates who express preliminary interest through an EOI. Now, you might wonder, “Why is that?” Well, it’s all about initiative and enthusiasm, my friend.

Consider this: If you’re running a business, wouldn’t you prefer a proactive employee who shows genuine interest and makes an effort to understand your needs?

How to Write an Expression of Interest: Breaking Down the Art 

EOI writing is a delicate balance between being a go-getter and not coming off as an over-eager beaver.

Know Your Audience 

Before you start waxing lyrical about your qualifications, do some good old-fashioned homework about your potential employer or partner. It’s akin to stalking your crush’s social media before the first date (We’ve all been there, haven’t we?). Knowing their business needs, culture, and challenges can help you tailor your EOI to resonate with them.

The Meat of the Matter: What to Include 

  • Who You Are: An introduction to your professional self, highlighting your skills and expertise. Remember, humility is attractive, but this is not the place to underplay your achievements.
  • Why You’re Interested: Channel your inner Shakespeare and articulate your enthusiasm for the opportunity. Just remember, no sonnets, please.
  • Why You’re Suitable: Here’s where you strut your stuff. Highlight your relevant experiences and skills and link them to the potential job or project requirements. It’s like saying, “You need X? Well, I’ve done X before and I rocked it!”
  • Your Unique Value Proposition: What sets you apart from Joe and Jane? Don’t just list your skills; highlight how you can use them to provide unique solutions.
  • Contact Information: Because what’s the point of sending a love letter if they can’t respond, right?

Pulling the Strings: Tone, Format, and Style

Now that you know what to include, it’s time to focus on how to present it.

Be Professional, But Keep It Real

Striking the right tone is a tightrope walk. You want to maintain a level of professionalism without sounding robotic. Let your genuine enthusiasm shine through, but remember, this isn’t an audition for a Shakespeare play. Your EOI should be earnest, clear, and concise.

Mind the Format 

Structurally, an EOI is like a cover letter. It’s typically a one-pager but can be longer, depending on the project’s complexity or job. Ensure your EOI is visually appealing, well-structured, and devoid of grammar errors because nothing says “I’m not serious” like a hastily written document.

Power Words: Your Secret Weapon 

Power words are like the secret spices in grandma’s recipe. They evoke emotions, convey certainty, and can make your EOI compelling. Words like “unleash,” “pioneer,” “captivating,” or “breakthrough” can pack a punch if used appropriately.

The Proof is in the Pudding: EOI Examples

Consider this hypothetical situation:

A company posts an ad seeking consultants for a sustainable tourism project. You have experience in the field but not specifically in tourism.

A weak EOI would go, “I saw your ad and think I’d be a good fit because I’ve worked in sustainable projects.”

But a killer EOI? It would look something like this:

“Having pioneered several sustainable development projects, the prospect of channelling my expertise towards sustainable tourism captivates me. My unique experience can bring fresh insights to your team and drive us towards breakthroughs in sustainable tourism.”

Notice the difference? That’s the power of a well-crafted EOI!

Final Thoughts: The Unconventional Wisdom of EOI Writing (H3)

Writing an EOI is like crafting a poem—there’s an art to it. But unlike poetry, a lot of science is involved: understanding your audience, articulating your interest, and showcasing your skills.

Remember, the goal is to pique interest and open doors. You don’t need to lay all your cards on the table simultaneously. Create enough intrigue to invite you to the next stage, and then let your true brilliance shine.

Frequently Asked Questions 

How formal should my tone be when writing an EOI?

Maintain a level of professionalism but let your personality and genuine interest shine through.

What is the most common mistake when writing an EOI?

The most common mistake is being too generic. An EOI is your chance to show you’ve done your homework about the opportunity and the organization. Be specific and relevant.

The Bottom Line:

To quote Mark Twain, “The difference between the almost right word and the right word is … the difference between the lightning bug and the lightning.” So, take the time to find the “lightning” words that make your EOI stand out from the crowd. Because, let’s face it, in this game, only the standouts get the call-back. Happy writing!

Konger Avatar
10 months ago

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*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.