How to Hire a Digital Marketing Agency: 3 Easy Steps to Help you Find the Right Agency

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How to Hire a Digital Marketing Agency: 3 Easy Steps to Help you Find the Right Agency

Unsure of how to hire a digital marketing agency? You're in luck!

Finding the right partner to help grow your business can be challenging. That's why we put together this guide on how to hire a digital marketing agency. It covers everything from what services they offer to what questions you should ask them.

But first, let's learn some basics.

Table of Contents

What are digital marketing agencies?

A digital marketing agency is a company that specialises in creating and executing marketing campaigns that are delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

It hosts several talented marketers in one agency to help brands achieve their marketing goals.

A digital marketing agency will work with you to create a holistic marketing strategy that considers your business goals, target audience, and available budget.

In addition to developing and executing marketing campaigns, a digital marketing agency can provide services such as web design and development, SEO, content marketing, and social media management.

By partnering with a reputable digital marketing agency, you can ensure that your marketing efforts reach the right people at the right time.

How To Hire A Digital Marketing Agency
how to hire a digital marketing agency

Why hiring a Marketing Agency is essential?

There are many benefits to hiring a digital marketing agency instead of doing it yourself or hiring individual freelancers for different jobs. A few of these include:

  • Digital marketing companies have many experienced people that can help you reach your target audience more effectively.
  • Hiring an agency means one point of contact who will oversee a project from start to finish. Digital agency employees work under one roof, so there aren't many communication issues arising during projects like there would be if multiple people were working remotely on different aspects simultaneously.
  • Marketing agencies will have to provide reports on how well each part of their strategy works for you, allowing them to make any necessary changes throughout the process. It saves you from spending time or resources doing this yourself.

What do marketing agencies do?

Marketing agencies are businesses that provide marketing and advertising services to their clients.

These services can include developing digital marketing campaigns, managing social media accounts, creating promotional materials, and more.

The goal of a marketing agency is to help its clients achieve their business objectives. It can be done by increasing brand awareness, generating leads, boosting sales, or any number of other goals.

To accomplish this, marketing agencies use a variety of tactics and strategies. Ultimately, the success of a marketing agency depends on its ability to produce results for its clients.

How To Hire A Digital Marketing Agency: 3 Easy Steps To Help You Find The Right Agency How To Hire A Digital Marketing Agency
how to hire a digital marketing agency

Types of Digital Marketing Companies

There are many types of marketing firms. Some focus on one aspect of digital marketing, while some companies encompass all aspects from strategy to implementation.

You must know your goals and choose an agency based on their specialisation and how those services fit your business goals.

Here are the top most common digital marketing company types:

Search engine optimisation (SEO)

digital marketing agency focusing on SEO can help your business increase its rankings through various techniques.

They focus on optimising your website and its reputation to improve rankings on search engines like Google and Bing.

It can include anything from creating optimised content for search engines to building backlinks for your website.

Search Engine Marketing (SEM)

The companies that focus on SEM have a different approach. This type of digital agency focuses on paid advertising on search engines which allows them to target your audience better and drive more traffic from the search engines.

Their goal is to increase your brand's awareness, leads, and sales through highly targeted keywords.

PPC & Paid Advertising

PPC management services are needed when you want more immediate results with digital advertising campaigns.

A PPC company will help manage all aspects of a digital ad campaign, including creating ads, outreaching high-traffic relevant websites to place your Ad, and managing the associated digital ad accounts.

Content Marketing

Digital marketing agencies offer various services to help businesses reach their target audiences. One of these services is content marketing.

Content marketing creates and distributes high-quality content to attract and engage potential customers. This type of marketing can be used to promote products, services, or even brand awareness. To be successful, content marketing must be well-planned and strategic.

It should also be tailored to the unique needs of the target audience. When done correctly, content marketing can be an extremely effective way to reach new customers and grow a business.

It includes content writing for blogs, social media posts, ebooks, infographics, and more.

How To Hire A Digital Marketing Agency
how to hire a digital marketing agency

Email Marketing

Email marketing digital agencies will help you create and manage email campaigns. They can also advise on what content to send out, who to send, when to send it, etc., for your customers or prospects to see your brand more positively and establish a relationship.

Mobile Marketing

Mobile marketing is viral these days. A digital marketing agency specialising in this type of marketing will help you reach your audience on their phones.

It can include anything from helping with app development, optimising websites for the smaller screen size of a smartphone, and setting up your ads to show up on the Apps people love and use.

Social Media Marketing (SMM)

In today's digital age, social media marketing is essential for businesses of all sizes. Companies can reach a wider audience of potential customers by creating and maintaining a presence on popular platforms such as Facebook, Twitter, and LinkedIn.

In addition, social media marketing can be used to build relationships with customers and create a sense of brand loyalty.

It can also help the business's online presence in the digital landscape by regularly posting engaging content.

Businesses can create a local community of followers interested in what they have to say.

In addition, social media platforms offer businesses the opportunity to advertise their products and services to a highly targeted audience. When used effectively, social media marketing can be a powerful tool for business growth.

Web design and web development

These digital marketing agencies focus on creating websites for their clients. They can build your website from scratch or work on an existing site to improve its design and user experience (UX).

Video Marketing

Video is a powerful digital marketing tool. Some marketing firms master Video Marketing. These type of digital agencies helps you create and promote your video content on different digital platforms like YouTube, Facebook, etc., to reach a wider audience. They can also manage video ads on these platforms.

Full Service Agencies

Finally, the Full Service agencies encompass all the services for digital marketing efforts. From web development to SEO, they provide a complete package for businesses that want an all-in-one solution.

Full service agencies are ideal for businesses that don't have the internal resources to manage their digital marketing campaigns, or the in-house team needs help. Companies can focus on their core operations by working with a full-service agency while leaving the marketing to the experts.

Now that we have learned the basics, let's move to the big question.

How to hire a digital marketing agency:

Before selecting a marketing firm, you need to know some details about that company.

Such as how long they have been in business, their client base, and their digital marketing specialties.

Here are a few steps to help you find the right agency for you:

Step 1: Look for these things when hiring a marketing firm

Their ranking in SERPs

Google is a significant player in search engines, and you must ensure that your marketing agency ranks well for relevant keywords associated with its services. If you want to hire a Marketing company for SEO, it's essential to know where they are in the digital world. Because if they cannot rank their website for its keywords, how can they rank yours?

Social Media Presence

You can check their social media accounts to get an idea of how they work and what kind of engagement they have on their posts.

If the company has a wide variety of followers and positive user engagement, it is usually a good sign that they're a helpful and reliable marketing firm.

Reviews & Reputation

Before hiring digital marketing agencies, looking for reviews online is essential.

Many websites like Google, Yelp, and Facebook to find out about the agency's reputation.

Also, look for reviews from previous clients and blogs that mention their experience with a digital marketing firm.

Testimonials & Case Studies 

These digital agencies should provide their clients with case studies/success stories and testimonials about their work. These details will help give you an idea of how they're working for other businesses and what results they've achieved.

Customer satisfaction is crucial for any business, and a customer with a positive experience will be more than willing to leave a review or testimonial.

Their Growth

If a digital agency is growing, it means they're doing something right. You should look for an expansion in their client base and staff.

If you notice that the company has been adding new people to its team and its popularity is growing fast, then this digital marketing firm might be able to help your business grow as well.

Client Support System (Communication)

When working with digital agencies, you must work together smoothly. You want to keep in contact as much as possible and frequently communicate about the project or any concerns you might have. So check their support system and communication method.

Their Expertise

As we told you above, many types of digital marketing agencies exist. So it's essential to find digital agencies that are experts in your niche. For example, if you want to grow your social media channels and the company you select has expertise in SEO, you might not get the results you're looking for.

Experience in Your Niche 

Try to look for digital marketing companies with experience in your industry or niche.

If they don't have it, they'll probably need more time to study your business and market before launching a digital campaign.

And this could cause delays in project completion, which might affect your marketing schedule.

Pricing & Budget

Lastly, digital agencies usually have different pricing models for their services.

So you need to know what type of digital marketing firm can work with your budget.

And when it comes to selecting the right business partner in digital advertising, choose one that meets your requirements and helps your company grow sustainably!

How To Hire A Digital Marketing Agency
how to hire a digital marketing agency

Step 2: Ask Questions

Before hiring them, ask them as many questions as you need to feel comfortable achieving the results your business needs.

You don't want any confusion later if something doesn't go as planned. So make sure everyone is on the same page!

Here are some helpful questions:

Can you give me examples of other clients with similar goals/needs to mine?

Be sure to ask for links or samples. Before hiring them, you must see what kind of work the digital marketing company has done for other companies in your industry, so make sure they are happy to supply this information if asked!

What do I need to provide?

You should always know precisely what the agency needs from you during their process - which means asking about any materials/services/timeframes involved with working together.

Knowing ahead of time will help streamline everything and make it easier for everyone later down the line when deadlines occur, etc...

Make sure all bases are covered beforehand by finding out precisely what you need to provide them!

What is the company's process like?

Marketing companies can work in different ways, depending on their specialisation. Knowing how long each step will take (from start to finish) is essential because this affects deadlines and results.

You should also ask about an average timeline for projects - including research & strategy, design, development of your website or digital product/service offering(s), etc...

How do you determine whether or not a project has been successful?

Digital marketing agencies need to see tangible proof of their efforts before feeling confident enough to say it was successful.

It is crucial to ask questions about key performance indicators (KPIs) and determine who decides if a digital project has been successful or not.

It is essential to know exactly what success looks like for your digital marketing company, and you should ask about this!

How To Hire A Digital Marketing Agency
how to hire a digital marketing agency

What is their area of expertise?

Digital agencies for small businesses specialising in one aspect of digital marketing to larger companies with multiple departments working together on different parts of a campaign.

You need to find out how much experience an agency has before deciding whether or not their services will be right for you - so make sure it's something you discuss during your meeting(s)!

Make sure all bases are covered beforehand by finding out precisely what you need to provide them!

What digital marketing technologies do you use?

It's important to know exactly what technologies a marketing company uses before deciding if they will be suitable for your specific needs.

Also, make sure that they have worked within your particular industry.

What kind of contract or agreement do they offer?

Find out precisely what contracts and agreements the firm offers to ensure it's the right fit for you. It is also good to ask about cancellation policies, refunds, and how services are billed.

How much do they charge?

Find out precisely what the digital marketing company charges for its services. It would be best to ask about any additional costs that might come up, such as changes or upgrades to digital projects.

When and what kinds of results can I expect?

It is essential to know how much effort and time your digital campaign(s) could potentially require - this means asking questions about expected outcomes & timelines!

For example, digital marketers should provide a clear timeline for digital project work and digital analytics and metrics that can track progress.

Do they have any digital marketing certifications or accreditations?

Certified digital marketers should always back digital marketing services!

Not only will this help boost brand credibility, but it also shows clients that a company has put its time and money into ensuring all employees are up-to-date on current trends and best practices.

Digital agency credentials can come from organisations like Google & Facebook, for example.

Step 3: Test them with a Shorter Project.

It is always best to start small! Once you have shortlisted the companies, try asking them to help with only one part of your marketing campaign.

For instance, if you want to hire a marketing firm to manage your e-commerce Ads on Facebook, you can ask them to start with one product only.

You can measure their work by giving the project your stamp of approval. If they do well, they could have more digital projects down the road!

In short, ensure all bases are covered beforehand by finding out precisely what you need to provide them!

What is the company's process like?

How do you determine whether or not a project has been successful?

What digital technologies do they use?

What digital marketing strategy do they use?

Find out precisely what contracts and agreements the firm offers before deciding if they suit your needs.

It is also essential to know just how much effort & time your digital campaign(s) could potentially require.

How To Hire A Digital Marketing Agency
how to hire a digital marketing agency

Frequently Asked Questions

What are some red flags to watch out for when choosing a digital marketing agency?

There are a few red flags you should watch out for when choosing a digital marketing agency. Ensure you avoid agencies that make grandiose promises, pressure you into signing a contract, or require an upfront payment.

You should also be wary of agencies that have little to no experience in your industry, use outdated methods or technology, or are unable to provide examples of their work.

What are the benefits of working with a digital marketing agency?

There are many benefits of working with a digital marketing agency. A good agency can help you save time and money by managing your digital marketing campaign(s) from start to finish.

They can also help boost your brand's visibility and reach by using effective strategies and tactics. Additionally, a reputable agency will always use the latest technologies and best practices to ensure optimal results.

How much should I expect to pay for digital marketing services?

Digital marketing services can vary widely in price. It's essential to get quotes from several agencies before making a decision.

Be sure to ask each agency about their pricing structure and what is included in their services. You should also inquire about any discounts or promotions they may be currently offering.

The Bottom Line

When it comes time to hire a digital marketing agency, be sure you take the time to do your research.

Figure out:

  • If they match your marketing needs.
  • Can work with your in house marketing team.
  • Are in line with your marketing efforts.
  • Can bring in positive results.

We have included three steps to help you answer these questions and choose the best agency for you!

Your Brand Is Our Focus.
The Attention You Deserve.
For Less Than Minimum Wage*
No Lock-in Agreements.
Everything You Need.

Ready? Let's grow your business together.

I'd love to personally chat with you about your goals, business and passions, and how we can develop a plan to achieve your goals. 

- Casey Jones
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Meraki Home Design 16 December 2021
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I spent almost 2 years trying to switch over to being self-employed full time. But having to juggle so many different aspects of marketing with very little time burnt me out. I met Casey just over 3 months ago, and he’s already convinced me to go full time with the number of consistent leads coming in! I’m so excited for the future. Thank you!

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My business is thriving. They developed a new easy to use website for me whilst also managing my Google AdWords account.

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After a decade of hands-on client experience (which I loved), I was ready to move up a level and focus on growing and managing my own OT business instead. Four marketing agencies later, I know exactly what I don’t need - big promises, exorbitant fees, and too much talk with no action. Casey is a one in a million find. We’ve been with him 3 years now and never looked back.

Jane L 16 March 2021
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I used to enjoy doing my own marketing. Landing leads and cinching clients is a real endorphin rush. However, it was very hit or miss. One day, something changed and after almost $300 in Facebook ad spend, I didn’t land a single lead. I couldn’t figure it out and got referred to CJ&CO from a fellow OT. Within a month, with Casey's short-term strategy, the leads were rolling in!

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