Copywriting Blog

Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Copywriting? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.

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4 Types of Tones for Writing Engaging Content

4 Types of Tones for Writing Engaging Content

Different types of tones can be used when writing engaging content for a target audience.  A marketer may use a light and friendly tone when reaching out to potential customers or a more formal and authoritative tone when communicating with clients. Whatever the case, choosing the right tone for the situation is essential to engage…
Konger
December 14, 2022
How To Rewrite Your Website Content For Results

How To Rewrite Your Website Content For Results

As a writer, I understand the importance of having well-written content on your website. Not only does it provide value to your audience, it can also help with search engine optimization and establish your website as a credible source of information. However, sometimes it becomes necessary to rewrite the content on your website. This could…
Konger
December 13, 2022
How To Write Ad Copy for Facebook

How To Write Ad Copy for Facebook

This article is for you, if you want to: Whether you've realised it or not, Facebook, Google and Instagram are pushing us all toward automated bid strategies (PMAX, Advantage+ etc). Throw in iOS updates and FLoC; marketers really need to double-down on their creative ability. Crafting high-converting copy, creatives and landing pages is going to…
Konger
December 13, 2022
How to Write a Cover Letter Australia: 5 Tips You Should Know!

How to Write a Cover Letter Australia: 5 Tips You Should Know!

It's no secret that job applications in Australia are becoming increasingly online and digital. With most large organisations asking for a resume, cover letter and/or application form to be submitted via an e-application portal, the days of mailing out a paper copy of your application are slowly ending.  Much like your resume, your cover letter…
Konger
November 25, 2022
How to Become a Copywriter in Australia

How to Become a Copywriter in Australia

If how to become a copywriter in Australia is the question doing rounds in your head. We have the answer for you. Becoming a copywriter in Australia is easier than you might think. It's moderately easy if you're willing to work hard! All you need is a computer, an internet connection, and a willingness to…
Konger
November 17, 2022
How to Write a Marketing Script: Take Your Marketing to the Next Level in 2023

How to Write a Marketing Script: Take Your Marketing to the Next Level in 2023

There are a lot of moving parts to a successful marketing campaign. It would help if you had the right offer, sent it to the right people, and said the right things. That's where a well-crafted script comes in. A good script will ensure that your offer is communicated clearly and effectively and that you…
Casey Jones
October 17, 2022
What does a Copywriter do at an Ad Agency: Things You Should Know if You’re a Copywriter

What does a Copywriter do at an Ad Agency: Things You Should Know if You’re a Copywriter

If you've ever wondered what copywriters do all day or their role at an advertising agency, this blog post is for you. Here's a look at the day-to-day responsibilities of a copywriter, including some insight into the process of creating great advertising campaigns. What's a Copywriter? A copywriter is a wordsmith. They are responsible for…
Casey Jones
October 12, 2022
How to Tap Into What Your Customers Love & Hate

How to Tap Into What Your Customers Love & Hate

There is no question that understanding and adapting to what your customers like and dislike about your product or service can be the difference between success and failure when making business decisions, but how exactly do you go about doing this? There are plenty of ways to learn more about what your customers think of…
Casey Jones
December 29, 2021