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The Ultimate Guide to Content Marketing for Small Businesses in 2022: Boost Your Sales Now!
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Choosing the right marketing platform can be a real pain in the ass. You’ve got a million options, all promising they’ll turn your startup into the next Facebook. But in reality, most of them just create more work and deliver crappy results.
So why choose HubSpot over the rest? I’ll give you the no-BS rundown on why HubSpot should be your go-to marketing platform.
Here’s the thing about most marketing platforms: they’re confusing as hell. Some look like they were designed in the 90s. Others have so many features and integrations that you just need a freaking instruction manual to send an email.
Not HubSpot. It’s designed to be simple and intuitive from the start. Within minutes, you can create landing pages, send emails, manage contacts, and track your performance. No convoluted workflows or crappy user experience. HubSpot just works.
Let’s face it: you don’t want to pay for a bunch of different marketing tools that don’t work well together. With HubSpot, you get an all-in-one platform that combines everything you need:
Whether you’re a small business, e-commerce store, or SaaS company, HubSpot aims to provide a complete set of tools for your needs. And the best part? Everything is seamlessly integrated, so you don’t waste time syncing up different apps and plugins.
Nothing is more frustrating than running into platform issues and getting zero help to fix them. With HubSpot, stellar customer support is baked right in.
You get access to documentation, training courses, demos, and live chat. Most importantly, you can submit support tickets 24/7 and get help directly from real human beings. No automated crap or outsourced nonsense.
Here’s a dirty little secret about most marketing platforms: they lure you in with affordable starter plans, then jack up your monthly price as you grow.
Not with HubSpot. Their pricing is transparent from the start. And while not dirt cheap, it’s very competitive for the value you get.
Small businesses can get started with the basic Marketing Hub plan for just $45/month. As you scale up, Enterprise pricing starts at $2,100/month. It is very reasonable, considering the robust platform and support you get.
This one seals the deal for me. You can actually get started with HubSpot 100% free.
The free CRM provides basic contact management, deal tracking, and email integration. Perfect for early-stage startups that need to validate their business before investing in marketing software.
Once you’re ready to scale, you can upgrade to unlock more advanced features and support. But the free CRM removes all risks of trying out HubSpot.
All-in-one marketing platform with tools for email, social media, SEO, landing pages, ads, and more
CRM to organize contacts and track deals from start to finish
Intuitive content management system to customize websites
It allows businesses to connect their marketing, sales, and service efforts to create a unified customer experience.
It depends on your business goals, but most users see significant improvements in website traffic, lead generation, and sales. HubSpot also provides detailed analytics so you can closely monitor your performance and ROI. For best results, leverage its workflow automation and personalization capabilities.
HubSpot is designed to be intuitive and easy to use, even for beginners and non-technical users. The platform’s simplicity compared to competitors also reduces the learning curve. Make use of HubSpot’s thorough training resources for guidance on how to use the platform effectively.
Yes, HubSpot offers plans designed for businesses at every stage of growth. Start with a free or basic paid plan, then seamlessly upgrade to advanced plans with more features as your needs grow. HubSpot also provides enterprise options for large organizations managing huge volumes of contacts and traffic.
After reviewing the key benefits of HubSpot’s products, integrations, support, pricing, and free CRM, most small to medium businesses make the choice clear. HubSpot simply provides the best all-in-one inbound marketing platform on the market today.
Some key takeaways:
While not the cheapest option, HubSpot delivers tremendous bang for your buck. For most small businesses, it’s the best marketing platform available today. The all-in-one integration, stellar support, and free CRM make HubSpot the safest choice for achieving your inbound marketing goals.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can’t wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.