Salesforce is more than just a company – it’s a global phenomenon transforming how businesses connect with their customers. As the world’s #1 CRM (Customer Relationship Management) platform, Salesforce provides companies of all sizes and industries with the technology to drive digital transformation and deliver personalized customer experiences.
But what is Salesforce, and why has it become so massively popular? In this comprehensive guide, we’ll explore the history and growth of Salesforce, break down its key products and features, and show you how companies leverage the platform to revolutionize how they do business in the 21st century.
Whether you’re an aspiring Salesforce admin, a digital transformation leader, or simply want to understand the platform’s capabilities, you’ll learn everything you need to know about the trailblazing company that’s leading the way into the future of CRM. Let’s get started!
To understand Salesforce, we first need to go back to the 1990s, when enterprise software was clunky, expensive, and frustratingly difficult to implement and maintain. Installing, configuring, and updating software on individual computers was time-consuming and prone to headaches.
In 1999, a new company called Salesforce emerged with a vision to disrupt the world of enterprise software. Co-founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez, Salesforce pioneered the concept of “No Software” – delivering apps through a simple website rather than installed software.
This innovative approach became known as software-as-a-service (SaaS), completely transforming how businesses could implement CRM. Rather than maintaining on-premise software, companies could access CRM apps over the internet via subscription. It allowed for a faster, more affordable, and more flexible way to get up and running with enterprise-level technology.
Salesforce experienced rapid growth in the early 2000s, surviving the dot-com bubble and expanding globally. Some key milestones over the past two decades include:
Today, Salesforce has grown into a global CRM powerhouse, with revenue surpassing $26 billion in 2022. It has been named the world’s #1 CRM provider for 8 consecutive years and is widely regarded as one of the most innovative companies shaping the future of business.
But it’s not just about profits – Salesforce has engrained philanthropy into its business model from day one. As of 2022, the company has given more than $390 million back to communities worldwide through Salesforce.org.Now let’s explore the key products and features fueling Salesforce’s massive impact.
The Salesforce Customer 360 platform consists of several main clouds that work together seamlessly:
As Salesforce’s original product, Sales Cloud delivers traditional CRM functionality to manage contacts, accounts, leads, opportunities, and more. Key features include:
Service Cloud enables companies to provide top-notch customer service and support. Core capabilities include:
Marketing Cloud delivers marketing automation and analytics to orchestrate 1:1 customer journeys. Features include:
The Salesforce Platform allows you to customize and extend Salesforce with clicks or code. Capabilities include:
Lightning App Builder: Visually customize pages and build apps without code.
Industry-specific solutions for financial services, healthcare, nonprofits, and more supplement these core clouds. The AppExchange marketplace also contains thousands of installable apps to extend Salesforce in any direction imaginable.
But it doesn’t stop there. Salesforce’s latest innovations aim to enhance productivity and collaboration for the digital-first work environment:
With this diverse array of products and capabilities, Salesforce enables companies to connect with customers, collaborate internally, gain insights, and drive growth from anywhere. No wonder the platform has become ubiquitous!
There are many reasons why organizations of all sizes and industries are adopting the Salesforce Customer 360 platform:
As a cloud-based SaaS platform, Salesforce allows for rapid implementation without complex IT projects. It can also scale elastically alongside business growth.
Salesforce apps are optimized for use on any device, enabling teams to work productively from anywhere.
Ecosystem of AppsWith thousands of AppExchange apps, customers can easily extend Salesforce to meet their unique needs.
Tools like Process Builder, Flow, and Einstein AI allow users to automate manual processes and gain predictive insights.
Products like Quip and Slack foster seamless collaboration across departments and locations.
Salesforce’s frequent releases and innovation roadmap ensure customers are always up-to-date with the latest technology.
Salesforce’s 1-1-1 philanthropic model encourages employee volunteering and donates product subscriptions to nonprofits.
With this winning combination, it’s no surprise that Salesforce has become the global leader in CRM software.
If you’re interested in exploring Salesforce for your business, there are a few ways to get started:
The world of Salesforce is vast, but with the right guidance and strategy, any company can leverage the platform to transform how they engage customers. Are you ready to join the revolution? Get started with Salesforce today!
Salesforce is a cloud-based software platform that enables companies to manage customer relationships and automate business processes – especially sales, marketing, and customer service activities.
Salesforce uses a subscription model that scales based on number of users and features. Simple Salesforce CRM plans start as low as $25/month per user. More advanced editions and add-ons offer more functionality for higher prices.
Salesforce provides extensive training resources through Trailhead and in-platform guidance to help users of all skill levels learn the platform. However, leveraging Salesforce to its full potential does require continual learning.
Salesforce has transformed the CRM and customer engagement world with its innovative cloud-based platform. This article explored the history and growth of Salesforce, from its founding in 1999 as a pioneer of software-as-a-service to its current status as the global leader in CRM.
Whether you’re an aspiring admin, a leader driving digital transformation, or someone who simply wants to learn about this impactful company, this overview provides a comprehensive introduction to the world of Salesforce. The platform’s capabilities continue to evolve rapidly, but its core mission of enabling businesses to thrive in the digital-first era remains unchanged.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
