As a professional photographer, I often get asked the question, “what is ecommerce photography?” And while it may seem like a simple question, the answer is actually quite complex.
Ecommerce photography, also known as product photography, is the art of capturing high-quality, visually appealing images of products for use in online retail. These images are typically used on websites, social media, and other online platforms to showcase the products and entice potential customers to make a purchase.
One of the biggest challenges of ecommerce photography is accurately representing the product in the photograph. This means capturing every detail, from the texture of the material to the colours and patterns. It also means ensuring that the product is shown in the best possible light, which can be a real challenge when working with reflective or transparent objects.
Another important aspect of ecommerce photography is providing the customer with multiple angles of the product. This allows the customer to see the product from all sides, which can be especially useful when shopping for clothes or accessories.
But ecommerce photography is not just about taking pretty pictures. It’s also about creating a consistent visual aesthetic that reflects the brand’s identity and values. This can involve choosing specific colours, lighting, and composition techniques to create a cohesive look and feel across all of the product images.
In addition to the technical aspects of ecommerce photography, there are also a few key considerations when it comes to the business side of things. This includes things like copyright, licensing, and model releases, which are all essential for protecting both the photographer and the retailer.
In conclusion, ecommerce photography is a specialised field that requires a combination of technical skill, artistic vision, and business savvy. It’s not just about taking a pretty picture – it’s about creating images that accurately and effectively represent the product, and that help to drive sales and build the brand.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
