Pinterest is one of the most popular and fastest-growing social media platforms out there. With over 400 million monthly active users, it’s a force to be reckoned with for marketers looking to drive traffic and sales.
But how exactly does Pinterest work? What makes it tick? And, more importantly, how can you make it work for your business?
This complete guide will give you a rundown of everything you need to know about Pinterest and how to use it for success in 2024. Let’s dive in!
At its core, Pinterest is a visual discovery engine where people go to get inspired and find new ideas. Users, known as Pinners, browse the platform by scrolling through a personalized feed of Pins – visual bookmarks users save from around the web.
But how does Pinterest determine which Pins show up in your feed? Enter the Pinterest feed algorithm.
Pinterest’s algorithm curates your feed based on:
The kinds of content you engage with frequently by liking, commenting, repinning, clicking, etc.
So, if you only like Pins about cupcake recipes, you’ll see more of that in your feed. Engage with a broad range of content to keep your feed diverse and interesting.
Now, let’s look at the key features of Pinterest that enable users to discover and share content.
Pinterest users organize Pins onto different topical boards to bookmark ideas for later. For example, you may have boards for recipes, fashion, travel destinations and more.
Boards allow users to:
You can also collaborate on boards with other Pinners, allowing for shared inspiration.
Pinterest has a robust search engine that allows you to search for Pins by keyword or browse Pins tagged with relevant hashtags.
For example, searching for #socialmediamarketing will display Pins about social media marketing tips, ideas, statistics, quotes and more.
Hashtags help users discover very specific, niche content. And they help your Pins get discovered by people looking for that hashtag.
One of Pinterest’s most powerful features is Shoppable Pins. These Pins link directly to products you can purchase online.
Pinners can now discover and buy products seamlessly without leaving Pinterest.
For e-commerce brands, Shoppable Pins are an amazing way to:
According to Pinterest, Shoppable Pins drive a 2x higher click-through rate than regular Pins.
Managing a Pinterest account for business requires regularly publishing new Pins. It is where Tailwind comes in handy.
Tailwind is a highly popular Pinterest scheduling and analytics tool that lets you:
It saves you tons of time while ensuring your Pinterest presence stays active.
Once you’ve grown an organic following on Pinterest, you can further amplify your reach and results with Pinterest ads.
Some key benefits of Pinterest ads include:
Laser targeted based on interests and behaviours.
Start small, test different audiences and creatives, and scale up the campaigns that perform best.
To maximize your reach and results on Pinterest, make sure you also optimize your Pinterest business profile.
Here are some profile optimization tips:
Consistently pin high-quality, eye-catching content. Engage with other users by commenting and liking their Pins. Use relevant hashtags so people can find your pins. Promote your Pinterest profile on your other social channels.
Yes! Many businesses make money on Pinterest by promoting their products with Shoppable Pins, driving traffic to their online stores from Pinterest, and running Pinterest ads. Affiliate marketing is also popular.
Avoid pinning graphic, offensive or copyrighted content. Also, don’t over-pin or spam repin. Stick to relevant, high-quality pins with attractive images.
As you can see, Pinterest is an incredible platform for discovering visual content and products. And it offers immense marketing potential for businesses targeting visual-oriented users.
By leveraging boards, hashtags, Shoppable Pins, Tailwind, and ads and optimizing your profile, you can unlock Pinterest’s full potential for driving traffic, sales, and results in 2024.
What are you waiting for? Get pinning today! Let me know in the comments if you have any other Pinterest tips or questions.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
