As a social media expert, I know the power of music in bringing life to a video or post. It sets the tone, creates emotion and helps people connect with the content. That’s why I understand the frustration of finding out that you can’t use music on business Instagram accounts.
But don’t worry; I’m here to help you navigate this obstacle and develop creative solutions to make your posts stand out. Because let’s face it, a post without music is like a meal without seasoning, it’s still good, but it’s missing something special.
The Simple Answer: Copyright Laws
Copyright laws protect music, and using someone else’s music without permission is illegal. Instagram, owned by Facebook, has strict rules and guidelines for using music in posts. They have a music library, but it’s limited, and not all songs are available for use.
But don’t let this setback dampen your creativity. Plenty of ways exist to make your posts engaging and memorable without breaking any laws.
One loophole is you can turn your Instagram Business Account into a Creator Account, and you’ll have access to the entire array of music available on the Instagram Audio Library. Plus, you won’t be subject to copyright laws.
Sound effects can be just as powerful as music in setting the tone and creating emotion. Use them to your advantage and get creative. For example, if you post a beautiful sunset video, use the sound of waves crashing on the shore to enhance the experience.
Voiceovers and narration can also add a new level of interest to your posts. Use them to tell a story, explain a process, or highlight a product. Just keep it brief, interesting, and relevant to your audience.
Ambient sounds, such as the background noise of a bustling city or leaves rustling in the wind, can also bring life to your posts. Use them to create a sense of place and help your audience visualise the scene.
Consider partnering with a music creator if you’re determined to use music in your posts. They can create custom music for your brand that you can use in your posts without worrying about copyright issues.
Music is protected by copyright laws, and using someone else’s music without permission is illegal. Instagram has strict rules and guidelines when it comes to using music in posts, and their music library is limited.
No, not all songs in the Instagram music library are available for use. It’s best to check the guidelines and restrictions before using any music in your posts.
Music can be a powerful tool in making your posts stand out, but copyright laws can make it difficult to use on your business Instagram account. But don’t let that discourage you. So, get creative, have fun, and make your posts unforgettable! Plenty of creative ways exist to make your posts engaging and memorable without breaking any laws.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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