When it comes to choosing a business name, it’s important to find a balance between something that is memorable and unique while also accurately representing the services your business offers. This is especially true for a speech pathology clinic, where a clear and concise business name can help potential clients understand the services you offer and make it more likely for them to choose your clinic.
So, Google says it doesn’t preference exact-match or partial-match domains. But I slightly disagree. Whether it’s a direct benefit or indirect benefit, there is without a doubt benefits to ranking and also higher click-through rates when you select the right business name and domain.
Casey Jones – Head of Marketing @ CJ&CO
One approach to finding the perfect business name for a speech pathology clinic in Australia is to start by identifying the most commonly searched keywords related to speech pathology services. For example, some potential keywords to consider could be “speech therapy,” “speech pathologist,” “speech-language therapy,” or “speech-language pathologist.”
Domains like these could be beneficial:
Here’s a list of Speech Therapy-related keywords with the most volume in Australia
| Keyword | Monthly Searches |
| speech therapy | 4400 |
| speech therapy near me | 2900 |
| childrens speech therapy | 390 |
| speech therapy for adults | 390 |
| speech therapy perth | 320 |
| speech therapy melbourne | 260 |
| adult speech therapy | 210 |
| ndis speech therapy | 210 |
| speech and language therapy | 210 |
| speech therapy for kids | 210 |
| group speech therapy brisbane | 170 |
| perth speech therapy | 170 |
| speech therapy brisbane | 170 |
| online speech therapy | 110 |
Once you have a list of keywords, you can use them to brainstorm potential business names that incorporate those keywords. For example, a business name like “Australian Speech Therapy Clinic” or “Down Under Speech Pathology” could help potential clients understand the services you offer and make it easier for them to find your clinic.
In addition to incorporating keywords, it’s also important to choose a business name that is easy to pronounce and spell. This will make it more likely for potential clients to remember your business name and find your clinic when searching for speech pathology services.
Another important factor to consider when choosing a business name is whether the domain name and social media handles for that name are available. Having a consistent online presence can be an important part of attracting and retaining clients, so it’s important to choose a business name that you can use across all of your online channels.
Overall, choosing the perfect business name for a speech pathology clinic in Australia requires a balance of incorporating relevant keywords, being easy to pronounce and spell, and having a consistent online presence. By taking the time to carefully consider these factors, you can choose a business name that accurately represents your clinic and helps attract potential clients.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
Disclaimer
*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.
