If you run a local business, then SEO is an important factor that decides the success or failure of the business online. Let's learn more about this in this detailed article.
What Is Local SEO?
Local search marketing focuses on increasing leads to increase revenue. Local search engine optimization (SEO) is important for big cities with lots of people and for small towns that don't get much attention from large companies. Local SEO can be used to increase local search rankings on Google, Yahoo, and Bing.
It is a great way to bring local customers to business when they search phrases related to your field such as "Pizza restaurant near me" or "Plumber in my area". If you optimize your listing well, your local clients will see you higher up in local searches than any other company that does not focus on local search engine optimization.
Benefits Of Local SEO
Here is a list of the benefits you can get with Local SEO:
By Optimizing your website and GMB pages, you can rank your local business higher in local searches. This means that clients will be able to find you quickly and reach you, all with just a click of a button!
Local SEO helps business owners generate more leads. This can result in more sales, the ultimate goal for any small business owner. You can bring local prospects directly to your doorstep from Google or other search engines, making it easier for them to contact you and convert them into customers.
By ranking high on local searches, new customers will know about your business, so they'll be more likely to visit it if they are close by.
Builds Trust and Authority
It helps local business owners build trust with potential customers in their area. Ranking high means customers will trust them more, and more people will visit their local business.
Reduced Ad Costs
If you have optimized your listing well, local customers will see your local business ahead of other local competitors. This means Free & Targeted Traffic! You don't need to run Ads anymore (or as much) because you're already sitting on top.
So we agree, Local SEO is important, and you should do it? Let's see how you can do it.
Local SEO Guide
People usually ask questions like "how to do local SEO?" and "how to dominate local SEO?" so we have put together this comprehensive local SEO strategy to help medium and small businesses. Several ranking factors affect your business position on Local Pack. Use this ultimate Local SEO Checklist below to improve your listing rankings:
1. Optimized Google My Business Listing
Your first step would be to create an optimized listing for your business. Here is how you do it:
- The name should include your main keyword (Most Important)
- Add some pictures
- Add proper Opening & Closing Hours (If applicable)
- The category should be accurate
- Add all relevant business keywords in the profile
- Add Proper GPS Coordinates
The local search results on Google now have star-based ratings based on the reviews from local customers about different businesses. Businesses with a lot of positive reviews have more chances to appear higher. So, to move up in local rankings, you need to get as many Google Reviews as possible for your listing. Also, you should reply to every review regularly
People Checking-in to your business location have a significant impact on your business listing ranking. Google local ranking algorithms look at how many check-ins a local business has and if it is frequent. This indicates customers are visiting your local business often, which in turn means you're doing well, and people recognize you.
3. Social Media Presence
The more social media presence, the better local rankings! It is essential to make social media accounts for your local business and interact with local clients daily. On several social media platforms, users can leave a review about your business, so make sure you have that feature turned on.
4. Website Optimization
Every local SEO campaign needs a well-optimized website where you'll put your local business information: Name, Address, Phone Number, Services, etc. You'll also optimize Meta Tags, JSON-LD, and other vital elements like speed and make sure you are using HTTPS instead of HTTP, so your website is considered safe and ranks higher on local searches!
5. NAP citations
NAP citations heavily influence local search ranking. NAP stands for Name, Address, Phone Number. There are many websites where you can share your business name, address and phone number, so create a good amount of citations. Make sure these details are consistent and the same everywhere on the internet.
Schema is a crucial factor in ranking as it helps search engines understand what your page is about. Implement Local business schema on your website correctly.
7. Service Pages
Make sure you create a service page for each of the services you offer and write unique content for each of those pages. Let's say you offer mechanical services for cars, trucks and bikes in Melbourne; you can create three separate pages for each of the services:
1: Mechanical Services Cars In Melbourne
2: Mechanical Services Trucks In Melbourne
3: Mechanical Services Bikes In Melbourne
Useful Local SEO Tools
SEO becomes easy when you use helpful tools. Here is the list of some good local SEO tools we recommend:
- Google Keyword Planner
- White Spark
- Moz Local
- Screaming Frog
Common Mistakes Which You Should Avoid
Here are a few common local SEO mistakes, which if not fixed immediately, can affect your local rankings:
1. Inconsistent NAP
Make sure all the important pages of your local business have a consistent name, address, phone number and opening hours provided, including social media accounts. Also, ensure that if there's any update needed for these details across the internet, then make sure you do them right away! If your NAP details are not consistent everywhere, then it may lead to Google penalties.
2. Wrong Details
Your GMB local listing has the wrong local address or local name. If this is the case, then you need to fix that immediately. If Google can't find your local information on your local business listing, then what will be the use of your local SEO efforts? You'll have local listings, but they won't rank high enough for people to see them!
3. No Follow-up
Not following up on calls and emails from potential customers decreases your chances of new sales and visits to your place. Try sending some marketing emails to existing customers who haven't bought anything from you in a while. As you know, more and repeated visits influence your listing rankings, so Follow-up can help you get those check-ins.
4. Bad Site Structure
Unresponsive or inadequate layout websites negatively impact your local rankings. Keep your local business website user friendly. Make sure the design is good enough that people can quickly go through everything on your website. Place the contact number and address in a prominent area with big text, so users know how to contact you without any problem.
If you reside in Australia and want to take advantage of Local SEO, better start right away as Google's local search algorithm is constantly changing these days, and you need to adapt fast. There's no such thing as a '100% working method', but if you follow and practice the local SEO tips shared in this article correctly, you will likely see substantial ranking improvements.
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Learn more about Australian Marketing Agency
How to get more phone calls for your business?
Research shows that a prominent CTA (Call To Action) helps you get results. Phrases like "Call us now" can convert a visitor into a caller and eventually a customer. Also, optimizing your website title and description tags with call trigger phrases like: " Call us today on +61 XXXX XXXX!" also helps you get more phone calls.
How to drive website and local store visits?
Publishing relevant articles on your business website helps you attract visitors and drive local store visits too. Publishing videos on youtube and other video platforms about your local business industry can drive traffic to your website and help you get more clientele!
For example, If you're a plumber, you can write an article or create a video on simple plumbing fixes that can be done to your house.
How Much Does Local SEO Cost?
This local SEO cost depends on the niche, keywords and the location you want to rank for. An SEO or Online Reputation Management Company may charge you from $400 to a few thousand dollars for local SEO work, depending on the results you want to achieve.
If I don't want to hire a professional local SEO expert, then what should I do?
Follow the outline above and begin your local SEO tasks immediately! For example, if you have a service area in Sydney, try using Google My Business and fill out all the information correctly about your local services and follow this guide we presented here.