Branding Blog
Attention, marketers and entrepreneurs! Tired of slogging through the same boring, generic advice on Branding? We hear you. That's why our exclusive digital marketing agency blog is here to shake things up! Our 1st person perspective offers you fresh, real-world examples of what really works in the fast-paced, cutthroat world of digital marketing, giving you a crucial edge over your competition.
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Is Dick Smith Legit? A Tale of Legitimacy, Laughter, and Life Lessons
"To be or not to be legit, that is the question." - A Paraphrase of Hamlet (Act 3, Scene 1) A Tantalizing Tale of an Entrepreneur in Distress Picture this: it's a warm summer evening, and you're gathered around the fire with friends, enjoying a well-deserved glass of wine after a long day at work.…
Gracie Jones
April 5, 2023
Reputation Marketing: Key to Success
A horse of a different color Once upon a time, in the enchanted realm of BrandLandia, there were two horses named Stardom and Obscurity. Stardom was a magnificent steed with a lustrous mane and sparkling eyes who always drew a crowd. On the other hand, obscurity was a humble creature with a patchy coat and…
Gracie Jones
March 29, 2023
How Many Marketing Emails are Too Many? Finding the Sweet Spot
How Many Marketing Emails are Too Many? Lets learn about this hot topic by getting an insight about Email marketing. Email marketing is like baking a cake - too much of a good thing can ruin the whole batch! Just like adding too much flour can make a cake dry, sending too many emails can…
Gracie Jones
March 26, 2023
Brand Leveraging Strategies: The Secret to Making Your Brand Stand Out
Hello, fellow Australian entrepreneur! As a seasoned marketer, I know the challenges of building a brand that stands out in today's crowded market. With so many customer options, it can be a real struggle to get your brand noticed and make it memorable. But have no fear! I'm here to share my secret to success:…
Gracie Jones
March 7, 2023
Brand Alignment: The Key to Unlocking Your Business Potential in 2023
As a business owner or marketer, you know the importance of having a strong brand. But have you ever stopped to consider whether your brand genuinely aligns with your business goals and values? If you do, you could be able to unlock your full potential. In this comprehensive guide, I'll take you through the ins…
Gracie Jones
February 23, 2023
Airbnb Brand Archetype: Understanding the Heart and Soul of a Disruptive Giant
Airbnb is a name that has become synonymous with travel, hospitality, and innovation. But what is it that makes Airbnb such a successful and beloved brand? The answer lies in its brand archetype. What is a Brand Archetype? A brand archetype is a universal, symbolic pattern representing a brand's values, personality, and mission. It's the…
Gracie Jones
February 13, 2023
A Comprehensive Guide on How Brands Grow in 2023
Are you looking to grow your brand and reach new levels of success? If so, you're not alone. In today's highly competitive marketplace, businesses of all sizes constantly seek new and innovative ways to build their brands and reach new audiences. Learn How Brands Grow and what are the key strategies and tactics that you…
Gracie Jones
February 1, 2023
What is Brand Value? 4 Factors that Contribute to Building It!
Building a strong brand value is essential for a successful business. It's not just about a logo or tagline, but the overall perception of a company's assets. In this blog post, we will discuss what is brand value and how consistency, differentiation, building customer relationships and investing in SEO contribute to building a valuable brand…
Gracie Jones
January 23, 2023
What is Brand Equity: Understanding the Value of a Strong Brand
When it comes to building a successful business, having a strong brand is crucial. But what exactly is brand equity, and why is it so important? In this blog post, we'll take a closer look at brand equity, exploring what it is, why it matters, and how to build it. By the end of this…
Casey Jones
January 20, 2023