In the ever-evolving landscape of digital marketing, Australian businesses face a critical decision: should they prioritise content marketing or digital advertising? As we navigate the complexities of the online world in 2025, this question has become more pertinent than ever. Let's dive into the heart of this debate and uncover where your focus should lie.…
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- Casey Jones
Google Ads can be a powerful tool for promoting your business and reaching new customers. However, there may come a time when you need to cancel your ads. Whether you're no longer running a campaign, switching to a different platform, or simply don't have the budget to continue, cancelling your Google Ads account can seem…
January 23, 2023
Are you tired of wasting your hard-earned cash on Google Ads with no results? Or you've decided to switch to a different advertising platform. Whatever the case, if you're ready to say goodbye to Google Ads, I'm here to walk you through deleting your account. But before we get started, let me ask you a…
January 19, 2023
As a business owner, you're constantly looking for ways to grow your business and reach more customers. But with so many different marketing options out there, it can take time to know where to focus your efforts. That's where Google Ads comes in. Google Ads is an online advertising platform that allows you to create…
January 19, 2023
You’re a business owner. You have a problem. You want to grow your business with digital marketing.
But, you’re not sure who to trust or who can get you the results you want.
Instagram, a digital cosmos of influencers, celebrities, and icons, is a battleground where the follower count is king. As of 2024, the apex of this virtual hierarchy is adorned by Cristiano Ronaldo, the football maestro, amassing an astounding 616 million followers and counting. But who else makes up this elite club of the most-followed? Let's…
January 1, 2024
Picture this: You're scrolling through Facebook, coffee in hand, when suddenly your eyes are assaulted by a barrage of posts you couldn't care less about. Your cousin's political rants, your coworker's endless vacation photos... it's enough to make you consider a social media detox. But wait! There's a solution, and it's called the 'Unfollow' button. In…
December 28, 2023
"Why complicate life when you can hit two birds with one stone?" Ever felt like managing a Facebook page is like juggling five balls with two hands? Well, fear not! Adding an admin to your Facebook page is the secret sauce to making your life easier. It's like having an extra pair of hands in…
December 28, 2023
Ghost commerce is a rapidly growing trend in the digital space, allowing businesses to build and monetize brands without creating their products or services. In this comprehensive guide, we'll explore the ins and outs of ghost commerce, its benefits, challenges, and how you can leverage it to your advantage. The Spectral Phenomenon: What is Ghost…
June 28, 2023
Boom! The term "creative strategy" hits you like a thunderbolt. But what does it really mean? Can it transform your business into a brand? Can it bolster your online visibility and skyrocket your conversions? My friend, the answer is a resounding YES! Let's unpack this powerhouse of a concept and explore how it can revolutionize…
May 11, 2023
Decoding the jargon in today's fast-paced world can be a challenge. One term that has become a staple in many industries is "bi-weekly." This term is commonly used in finance, payroll, scheduling, and appointments, but what exactly does it mean? In this blog post, we'll decode the meaning behind "bi-weekly" to help you understand this…
January 31, 2023
Look, let's cut to the chase. If you're working with other humans (and let's face it, most of us are), you're going to encounter conflict. It's as inevitable as that awkward small talk by the water cooler or the mystery of the person who keeps stealing lunches from the office fridge. But here's where it…
August 21, 2024
Let's face it: when you hear "cultural resource management," your eyes probably glaze over faster than a tourist at their fifth museum of the day. But here's the kicker: this seemingly dry topic is the backbone of preserving our identity, shaping our future, and even making a buck or two. So buckle up because we're…
August 21, 2024
If you're in the advertising or media industry, you've probably heard the term "Designated Market Area" or DMA thrown around a lot. But what is a Designated Market Area, and why is it important? In this comprehensive guide, we'll dive deep into the world of DMAs and explore everything you need to know to succeed…
August 20, 2024
Ah, the PAYG Payment Summary is a document as Australian as a kangaroo eating a Vegemite sandwich. But what is a PAYG payment summary? And why should you care? Well, if you're an employee or employer in Australia, this little piece of paper (or digital document) is as important as sunscreen on a scorching summer…
December 21, 2023
Ah, taxes. They're as inevitable as death and, sometimes, just as grim. But fear not, dear reader, for today, we delve into the labyrinth of the tax-free threshold. What is the Tax-Free Threshold? How does it work? And most importantly, how can it save you money? What is the Tax-Free Threshold? The tax-free threshold is…
December 20, 2023
Investment bonds are a unique financial product that provides investors with flexibility, tax efficiency, and estate planning benefits. But what exactly is an investment bond, and is it the right investment option for you? This comprehensive guide will explain everything you need to know about investment bonds. What is an Investment Bond? An investment bond,…
November 30, 2023
Do you know what's just as overrated as pineapple on pizza? Conventional marketing strategies. Yeah, I said it. But don't worry; I'm not about to drop a hipster rant about how 'mainstream' is the root of all evils. Instead, let's talk about creative marketing ideas, the game-changers shifting the business strategy paradigm like a rogue…
May 12, 2023
Ah, media kit prices. A topic that's probably as exciting as watching paint dry, right? Well, buckle up because I'm about to turn that assumption on its head. You see when it comes to media kit prices, there's a whole world of intrigue, confusion, and, dare I say, drama lurking beneath the surface. But fear not, dear…
May 3, 2023
Ahoy, fellow marketing adventurers! Prepare to sail on a thrilling voyage into the uncharted waters of brand extension. As we navigate the treacherous seas of marketing, I will be your trusty captain, guiding you through anecdotes, insights, and the occasional pun-laden joke. So hoist the sails, grab your compass, and embark on an epic journey…
May 2, 2023
We're working with clients in the Asia-Pacific, the USA and UK. Driving results for businesses and government organisations across the globe.
In today's fast-paced digital landscape, businesses that rely on a single marketing channel are missing out on significant opportunities. As we navigate through 2025, the importance of a robust multi-channel marketing strategy has never been more apparent. But how can you develop a strategy that truly resonates with your audience across various platforms? Why Is…
February 19, 2025
In the fast-paced digital landscape of 2025, Australian businesses are navigating an increasingly complex marketing terrain. As the stakes rise higher, with global digital marketing spending reaching unprecedented levels, it's crucial to steer clear of common pitfalls that can derail your efforts. Let's explore five pervasive digital marketing mistakes and provide actionable strategies to avoid…
February 18, 2025
In today's digital landscape, capturing the attention of your target audience has become more challenging than ever. With shortened attention spans and an overwhelming amount of information at their fingertips, how can businesses and educational institutions cut through the noise? The answer lies in educational marketing – a powerful strategy that not only informs but…
February 18, 2025
