Marketing technology, often abbreviated as MarTech, is an ever-evolving field that blends traditional marketing principles with contemporary technology advances. The importance of staying updated in such a dynamic sphere cannot be overstated. It is crucial for anyone involved in the field to remain updated about the newest trends, tools, and best practices regularly.
One of the most effective ways to do so is by following industry experts whose baselines of experience, significant contributions, and expansive social reach qualifies them as thought leaders in the domain. By learning from their expertise, one can ensure to stay tuned with the latest advancements in MarTech, gaining ideas, insights, and inspiration to achieve their respective professional goals.
This list will provide you the top MarTech experts to follow across diverse fields, such as Account-Based Marketing (ABM), AI and marketing, B2B marketing, Customer Data Platforms (CDP), content marketing, customer experience, email marketing, and events marketing.
Understanding ABM is essential. It refers to strategic business marketing based on account awareness, where an organization considers and communicates with individual prospect or customer accounts as markets of one. Experts such as Jon Miller, Co-founder of Engagio, have vast experience in ABM and have contributed significantly to developing this field.
The rise of Artificial Intelligence (AI) in marketing has been meteoric, continually evolving the way businesses interact with their consumers. With AI handling many analytical tasks, marketers can focus on strategic thinking and creativity. Pioneers such as Dr. Michael Wu and Daniel Faggella are prime examples of AI and marketing gurus to follow.
B2B marketing, another critical field in MarTech, has carved its niche. Experts in this field like Sangram Vajre and Carlos Hidalgo can provide a wealth of knowledge on strategic development and B2B customer success.
Moving forward, the critical role of Customer Data Platforms (CDP) cannot be undermined. It assists in unifying a company’s customer data from multiple sources, enabling marketers to make more informed decisions. David Raab, with his vast experience in this field, is an expert to watch out for.
Content Marketing, equally important yet distinct, is managing content as an asset to achieve a marketing goal. The insights from experts like Ann Handley and Joe Pulizzi can drastically improve your content marketing strategies.
In our increasingly digital age, proficiently managing customer experience can set a company apart from the rest. Jeanne Bliss and Annette Franz have long been leaders in crafting customer experience strategies that ensure success.
In the Email Marketing arena, Kath Pay and Jordie van Rijn have successfully harnessed the power of email, enhancing customer engagement and driving revenues.
Whether digital or face-to-face, event marketing is its own league. With a keen understanding of marketing events, Julius Solaris and Corbin Ball have paved the way for innovative event strategies.
Additionally, mastering Google Analytics 4 can provide invaluable insights to track website and mobile app data. Experts such as Brian Clifton and Simo Ahava have aced their understanding of GA4.
In the Marketing Operations field, experts like Debbie Qaqish and Scott Brinker focus on strategies to strengthen the marketing infrastructure, drive efficiency, and boost the value of marketing.
The benefits of following these experts are manifold. Not only do they provide valuable insights into their respective fields, but they also encourage continuous learning and the evolution in the MarTech space. The professionals listed above bring their unique experiences, knowledge, and passion for the industry to the table, becoming a fount of wisdom that any eager learner can draw from.
Remember, the more you know, the more you grow. Let’s learn from the best in the business. For daily insights sent straight to your inbox, consider subscribing to our newsletter. Stay ahead of the MarTech curve and always be ready to adapt, learn, innovate.
Let’s continue this journey to MarTech mastery together. Your next level of expertise might just be an article away!
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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