X Launches Sensitivity Settings and Enhanced Blocklist to Bolster Brand Safety for Advertisers

X Launches Sensitivity Settings and Enhanced Blocklist to Bolster Brand Safety for Advertisers

X Launches Sensitivity Settings and Enhanced Blocklist to Bolster Brand Safety for Advertisers

As Seen On

Social media giant X, formerly known as Twitter, recently unveiled two innovative features – ‘Sensitivity Settings’ and ‘Enhanced Blocklist’ – designed with an ardent focus on strengthening brand safety and overall control for advertisers. These improvements are likely to empower advertisers with more definitive insights, equipping them for well-informed advertising decisions on the platform.

Diving into the new features, ‘Sensitivity Settings’ works as an automated solution devised to help brands create a robust equilibrium between their reach and suitability. It harnesses the power of machine learning to minimize adjacency to manifold types of content, tuning into the specific sensitivity threshold of each brand. At an operational level, it puts the brand in the driving seat, ensuring advertisements are served to audiences in the best-suited environment without compromising advertising efficiency or reach.

On the other hand, the ‘Enhanced Blocklist’ guards advertisers against potential unsafe keywords, primarily in the Home Timeline. Understanding the crucial balance between advertisers’ requirements and users’ experience, this feature acts as a gatekeeper, securing brands from undesirable associations while maintaining the native user experience on the platform.

Firmly standing by these developments, Linda Yaccarino, the Managing Director at X, expressed their team’s unwavering commitment towards reinforcing brand safety. Reiterating that the launch of these advanced features marks a significant step in this direction, Yaccarino encapsulated the proactive and evolving spirit at X when it comes to the needs and preferences of advertisers.

Appropriate ad placement is pivotal for preserving a brand’s reputation and extending its reach. Misplacement or incorrect context could not only harm the perceived image of the brand but also have an adverse impact on sales, effectively weakening the purpose of the advertisement. The quality of advertising environment undoubtedly holds sway over consumer sentiment and behavior. Thus, by introducing Sensitivity Settings and Enhanced Blocklist, X has effectively provided advertisers the tools they need to dictate and control their advertising environment, ensuring surroundings that do justice to the brand’s message and prospective consumers.

For a more comprehensive overview, advertisers can access the official announcement released on X’s blog. This would include further insights into these new features and how they are poised to reshape the advertising landscape. Both ‘Sensitivity Settings’ and ‘Enhanced Blocklist’ not only attest X’s commitment to promoting brand safety but are also reflective of the platform’s responsiveness to the evolving needs of advertisers.

As we tread onward in 2023, these advanced features are expected to instill improved brand safety, create more accountable advertising environments and foster an enhanced collaboration between X and advertisers, making for a harmony that spells success. These developments underscore X’s ongoing pursuit for innovation, efficiency, and customizability that is slated to shape the future of digital advertising.

Casey Jones Avatar
Casey Jones
9 months ago

Why Us?

  • Award-Winning Results

  • Team of 11+ Experts

  • 10,000+ Page #1 Rankings on Google

  • Dedicated to SMBs

  • $175,000,000 in Reported Client

Contact Us

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

Contact Us


*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.