Weekly Review: Shaping the Future of Marketing with AI – New Tech & Major Moves

Weekly Review: Shaping the Future of Marketing with AI – New Tech & Major Moves

Weekly Review: Shaping the Future of Marketing with AI – New Tech & Major Moves

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In a world where technological advances are making a significant impact across industries, the realm of artificial intelligence (AI) and marketing technology is undeniably gaining ground at a blistering pace. Every week we witness new developments, improvements, and major moves that provide a glimpse into the transformative future of marketing — all thanks to the power of AI. This article will provide a comprehensive overview of relevant activities from the past seven days in the marketing technology space.

Let’s begin with Tidio’s chatbot, Lyro. Specifically designed for small and medium-sized businesses, Lyro harnesses AI to offer hyper-personalized and cost-effective customer support that rivals those provided by human assistants. With plans starting at a modest $25 per month, and the availability of a free version, Lyro positions itself as a formidable tool in providing a seamless customer experience.

Moving onto Spiff’s latest addition, Spiff Assistant. This AI feature lends a hand to customers on the Spiff platform, lending a sense of autonomy as they navigate through its intricacies. Offering a wide range of functionalities, from plan-building and workflow optimization to predictive analytics for commissions and insightful feedback on commission plan performance, the Spiff Assistant is a noteworthy milestone in the AI in marketing landscape.

Mercury Analytics’ MercuryAI, an innovative platform powered by OpenAI, offers promising capabilities too. Its primary function of summarizing qualitative data unearths emotions, recurring themes, and potential audience perceptions. Furthermore, the platform’s automatic response coding ability positions it as a trendsetter in generative AI features.

Next in line is AnyRoad’s Pinpoint, an AI-powered feedback assistant. It specializes in identifying critical factors that drive both positive and negative brand experiences. Using sophisticated text analysis, feedback summaries, and result filtering, it offers an unrivaled tool for reviewing customer feedback in an easily digestible format.

In a similar stride, Taboola added new generative AI features to its platform. These include capabilities for generating content and copy related to ad creatives, creating a myriad of variations, and suggesting best practices accrued from analyzing previous campaigns’ performance data.

For the visually inclined, Stability AI introduced Stable Doodle, which magically transforms sketches into visually appealing images. This AI tool, available through ClipDrop, points to the adaptive capabilities of AI in marketing technology.

On a global level, Google made notable alterations to its AI bot, Bard. The recent updates include enhanced privacy features, an expanded reach across Europe and Brazil, and new languages added to its repertoire.

Success in the immersive realm of AI in marketing also takes the form of acquisitions as evidenced by Sampler. The company recently acquired AdMass, an AI-powered SaaS platform notorious for data-driven, user-generated content promotions.

Lastly, a notable licensing agreement was inked between Shutterstock and OpenAI. The agreement assures indemnification for licensing and using Shutterstock images amongst its most significant customers.

These breathtaking advances in AI and marketing technology are illustrative of the relentless march of this sector towards an era of unprecedented improvement. They amplify the underlying message that the businesses who adopt AI in marketing today are constructing a competitive advantage for their future. Stay tuned for what tomorrow holds in this intriguing blend of AI technologies, marketing, and the global economy.

 
 
 
 
 
 
 
Casey Jones Avatar
Casey Jones
11 months ago

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