Verified Advertisers Only: Microsoft Advertising Sets August 1st Deadline

Verified Advertisers Only: Microsoft Advertising Sets August 1st Deadline

Verified Advertisers Only: Microsoft Advertising Sets August 1st Deadline

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Microsoft Advertising Implements Mandatory Verification for Advertisers

Microsoft Advertising has announced that beginning August 1st, it will only display ads from verified advertisers. This change emphasizes the platform’s commitment to maintaining a safe and transparent ad ecosystem for its users. To avoid any disruptions in ad delivery, existing and new advertisers must meet Microsoft Ads verification requirements before the stipulated deadline.

The Microsoft Ads Advertiser Identity Verification program was announced in June 2022, with a timeline set to ensure a seamless transition to the new system. As of July 1st, the verification became mandatory for new advertisers joining the platform. Existing advertisers who have not received email communication regarding the verification or have encountered issues during the process have until July 15th to contact Microsoft support for assistance. August 1st marks the critical date when Microsoft Advertising will only serve ads from verified advertisers.

Once the new system is implemented, information such as the advertiser’s name and location, the business or individual paying for the ad, and the reason for the ad being displayed (e.g., targeting parameters) will be shown alongside the ads. This move is aimed at fostering greater transparency and trust between advertisers and users.

In addition to these changes, Microsoft Advertising is also introducing a new Ad Library accessible to the public. The library allows users to view ads with impressions in the European Union and search for ads by the advertiser’s name or specific words used in the ad creative. The Ad Library will also display relevant details about the advertiser, helping users gain a better understanding of the parties behind the ads they encounter.

Advertisers can access the official help documentation provided by Microsoft Advertising for assistance with the identity verification process, ensuring a smooth transition to this new system. To effectively adapt to this new way of serving ads, it is paramount for advertisers to complete the verification process before the August 1st deadline.

In conclusion, Microsoft Advertising’s new verification requirements are set to usher in a safer and more transparent ad ecosystem for both advertisers and users. To ensure your advertisements continue to be delivered through the platform, complete the verification steps promptly. Furthermore, make use of the new Ad Library and official help documentation for any assistance needed in adhering to the latest changes. By doing so, you will stay ahead in the ever-evolving world of online advertising and maintain a strong, trustworthy presence in the eyes of users.

 
 
 
 
 
 
 
Casey Jones Avatar
Casey Jones
12 months ago

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