Microsoft Advertising has announced that beginning August 1st, it will only display ads from verified advertisers. This change emphasizes the platform’s commitment to maintaining a safe and transparent ad ecosystem for its users. To avoid any disruptions in ad delivery, existing and new advertisers must meet Microsoft Ads verification requirements before the stipulated deadline.
The Microsoft Ads Advertiser Identity Verification program was announced in June 2022, with a timeline set to ensure a seamless transition to the new system. As of July 1st, the verification became mandatory for new advertisers joining the platform. Existing advertisers who have not received email communication regarding the verification or have encountered issues during the process have until July 15th to contact Microsoft support for assistance. August 1st marks the critical date when Microsoft Advertising will only serve ads from verified advertisers.
Once the new system is implemented, information such as the advertiser’s name and location, the business or individual paying for the ad, and the reason for the ad being displayed (e.g., targeting parameters) will be shown alongside the ads. This move is aimed at fostering greater transparency and trust between advertisers and users.
In addition to these changes, Microsoft Advertising is also introducing a new Ad Library accessible to the public. The library allows users to view ads with impressions in the European Union and search for ads by the advertiser’s name or specific words used in the ad creative. The Ad Library will also display relevant details about the advertiser, helping users gain a better understanding of the parties behind the ads they encounter.
Advertisers can access the official help documentation provided by Microsoft Advertising for assistance with the identity verification process, ensuring a smooth transition to this new system. To effectively adapt to this new way of serving ads, it is paramount for advertisers to complete the verification process before the August 1st deadline.
In conclusion, Microsoft Advertising’s new verification requirements are set to usher in a safer and more transparent ad ecosystem for both advertisers and users. To ensure your advertisements continue to be delivered through the platform, complete the verification steps promptly. Furthermore, make use of the new Ad Library and official help documentation for any assistance needed in adhering to the latest changes. By doing so, you will stay ahead in the ever-evolving world of online advertising and maintain a strong, trustworthy presence in the eyes of users.
Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.
Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).
This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.
I honestly can't wait to work in many more projects together!
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