Unveiling the Power of Google Analytics 4: An In-Depth Look at the Benefits of 360 Features

Unveiling the Power of Google Analytics 4: An In-Depth Look at the Benefits of 360 Features

Unveiling the Power of Google Analytics 4: An In-Depth Look at the Benefits of 360 Features

As Seen On

Unveiling the Power of Google Analytics 4: An In-depth Look at the Benefits of 360 Features

Welcome to our second deep dive into Google Analytics 4 (GA4), the new generation of web analytics tools. This time, our focus is on exploring the features from Universal Analytics (UA) 360 now available in GA4. Many seasoned webmasters may remember 360 features in the previous Google Analytics version, and they would be glad to know many of these super-powered features have been transitioned to GA4. GA4 is designed to improve our ability to obtain, process and use data for our businesses.

A suite of standout features from 360, namely Explore, GMP Integrations, Custom Funnels, and BigQuery Export, are now within our reach in GA4. Explore is instrumental in helping to uncover deep insights about user behavior patterns, enabling us to tailor our strategies effectively. Custom Funnels, on the other hand, offer a unique way to inspect the customer journey, providing insights into critical stages where users are most likely to disengage.

Meanwhile, GMP Integrations play a pivotal role in making strategic advertising decisions and activating GA Conversions and Audiences. The vault of your web optimization strategy, however, lies in the BigQuery Export. This powerful tool can export web and app interaction data, proving to be an irreplaceable asset for optimizing ad spend.

For budding GA users and seasoned data gurus alike, the new Analytics Academy is recommended as a must-visit resource to fully get to grips with these nifty features. Moreover, it’s essential to have some SQL and programming skills, especially for BigQuery. Of course, the existing Google Marketing Platform (GMP) accounts come in handy for GMP Integrations.

Let’s not lose sight of the fact that these features don’t live in isolation. Indeed, they interact with and impact other data/reports within GA4 significantly. When utilized meticulously, they can effectively improve our understanding of user behavior and conversion paths, leading to far-reaching positive impacts on your business’s digital strategy.

Of course, we recommend delving deep into GA4 and its features by visiting the official Google sources and related website resources. Knowledge is power, and the more you learn about GA4, the better positioned you’ll be to harness its full potential.

Finally, let’s not forget the value of staying updated. As Google continues to innovate, new features are rolled out, existing ones get updated, and sometimes they may even retire some. For this reason, following our series on GA4 will keep you in the know, allowing you to take advantage of every benefit Google Analytics 4 has to offer.

(Include References here)

Don’t hesitate to re-visit our first series or related blog articles discussing GA4 features and updates for a well-rounded understanding. Happy data digging!

Casey Jones Avatar
Casey Jones
11 months ago

Why Us?

  • Award-Winning Results

  • Team of 11+ Experts

  • 10,000+ Page #1 Rankings on Google

  • Dedicated to SMBs

  • $175,000,000 in Reported Client

Contact Us

Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies. Casey & the team at CJ&CO are the exception to the rule.

Communication was beyond great, his understanding of our vision was phenomenal, and instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results, at the risk of us not needing him for the initial job we requested (absolute gem).

This has truly been the first time we worked with someone outside of our business that quickly grasped our vision, and that I could completely forget about and would still deliver above expectations.

I honestly can't wait to work in many more projects together!

Contact Us


*The information this blog provides is for general informational purposes only and is not intended as financial or professional advice. The information may not reflect current developments and may be changed or updated without notice. Any opinions expressed on this blog are the author’s own and do not necessarily reflect the views of the author’s employer or any other organization. You should not act or rely on any information contained in this blog without first seeking the advice of a professional. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained in this blog. The author and affiliated parties assume no liability for any errors or omissions.